14/05/2026
Last week, we were reviewing a kitchen retailer’s Google Business Profile during a conversation when we clicked into Street View.
And all of us had exactly the same reaction.
“Oh, dear…”
The retailer was genuinely shocked!
The rubbish and skip outside had only been there for a few days while work was being done at the property. But what really alarmed him was realising the image itself was two years old, based on renovation work visible in the background.
Yet there it was. Still sitting on Google as a first impression of the business.
And it raises an interesting question.
In the world of property, people often talk about kerb appeal. For independent kitchen retailers, that matters enormously too - not just online through Google Street View, but in the real world every single day.
Have you really considered what your business looks like to somebody driving past or walking by on a completely ordinary Thursday afternoon?
Not after the windows have been cleaned. Not before an event. Not when everyone knows a photographer is coming.
Just… normally.
Because prospective customers are making assumptions long before they ever step into your showroom, the exterior of the business sets expectations. It gives people a feel for the level of care, attention and aspiration they can expect inside.
And often, it is not major problems that weaken kerb appeal. It is the everyday things that slowly become invisible over time - tired signage, old window graphics, clutter, packaging, overflowing bins or parked vans blocking the frontage.
But there’s something else at stake here.
Your Google Business Profile is increasingly becoming an extension of the showroom experience itself.
Customers not only read the reviews, they study the imagery too. They scroll through photos, check out the frontage, tour the showroom, and use Street View to get a feel for the business before deciding whether it feels worth visiting.
Which raises another question: How much of that experience can you actually control?
Probably more than you think.
Read the full blog to discover a few simple ways kitchen retailers can improve both their physical and digital kerb appeal.
https://www.inspirekbb.com/blog/2026/5/14/google-street-view?utm_name=sked&utm_source=facebook&utm_medium=social&utm_content=sked_6a05df44368efca3415f958d
