Inspire KBB

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Inspire KBB The UK’s kitchen sales & marketing specialists - we bring success to independent kitchen retailers, through effective marketing and sales development.

Bear with us for a moment, please. Here’s a couple of questions: Did you wake up this morning and decide that – today – ...
05/11/2026

Bear with us for a moment, please. Here’s a couple of questions:

Did you wake up this morning and decide that – today – you’re going out to buy a new bed? Or a new washing machine? Or a new car?

Chances are, you didn’t.

You see, at any given time, only a small percentage of people are actively looking to buy a particular product. Let’s say it’s around 3%. That means the other 97% aren’t currently in the market.

But does that mean they’re not interested in buying? Of course not.

Some might already be imagining what a beautifully designed new kitchen could bring to their home. Others might be planning a renovation, considering an extension or thinking about how they’d like to transform their living space.

And others might be a year or two away from making a decision.

In other words, you’ve got your Today Customers, who are actively looking to buy a kitchen, and your Tomorrow Customers, who aren’t in the market right now but will be at some point in the future.

Your Tomorrow Customers are a far larger group, which means they’re far more valuable to you. Yet many independent kitchen retailers invest more effort in reaching the relatively small number of people who are ready to buy today.

Now, there’s nothing wrong with that. But if you’re concentrating too heavily on that 3%, you’re overlooking a bigger group of people who will gradually move into the market over the coming months and years.

And particularly when it comes to premium kitchens, where people can spend a considerable amount of time thinking, planning and researching before making their first enquiry, that’s an important consideration.

The most effective kitchen businesses recognise that they need two ongoing marketing efforts.

One that reaches your Today Customers and another that reaches your Tomorrow Customers.

Because marketing that generates enquiries and sales today is important. But if it isn’t complemented by marketing that reaches the much larger audience of future buyers, you’re limiting the long-term growth of your business.

Your Today Customers are important to your business today. But your Tomorrow Customers are where the much bigger opportunity lies.

Last week, we headed to The Belfry Hotel in Sutton Coldfield for their first KBSA & KBBG Regional Event this autumn.An e...
23/10/2026

Last week, we headed to The Belfry Hotel in Sutton Coldfield for their first KBSA & KBBG Regional Event this autumn.

An excellent day of expert insights, growth strategies, practical workshops and, of course, plenty of networking!

It was great to catch up with some of our clients, see familiar faces and make a few new connections along the way.

For us, events like these are about more than keeping up with industry news. They’re an opportunity to hear directly from independent kitchen and bathroom retailers, understand the challenges they’re facing, explore what’s working well, and identify where we can offer valuable support.

After all, the better we understand what’s happening on the ground, the better we help our clients grow.

A big thanks to the KBSA and KBBG for bringing everyone together!

The showroom visit starts before they walk through the door.By the time someone visits your showroom, there’s a good cha...
22/10/2026

The showroom visit starts before they walk through the door.

By the time someone visits your showroom, there’s a good chance they’ve already looked at your projects, read your reviews, checked out your team, found you on Google and compared you with several competitors.

So, try this:

Search for your business as if you were a potential customer who knew nothing about you.

Don’t just look at your website. Look at the whole picture.

✔️ What appears when you Google your name?
✔️ Are your reviews recent?
✔️ Do your photos reflect the standard of work you’re producing today?
✔️ Can they see who they’ll actually be meeting?
✔️ Are your opening hours and contact details correct?
✔️ And, most importantly, does everything they find give them a reason to choose you over the next retailer?

Your customer is forming an opinion of your business before you ever get the chance to speak to them.

Make sure what they find earns you the visit.

A year into a client relationship, this is the kind of feedback that really matters.More enquiries are always welcome. B...
12/10/2026

A year into a client relationship, this is the kind of feedback that really matters.

More enquiries are always welcome. But attracting better-fit enquiries - the kind that match the projects a retailer actually wants to win - is where marketing starts to make a real commercial difference.

Better opportunities. Better showroom appointments. Better chance of conversion.

A big thank you to Derek Sexton and Paul Wheeler for their trust over the past year. We’re looking forward to building on it. 🚀

When someone searches ‘kitchen showroom near me’, you want to be in the conversation.But Google needs clear signals that...
01/10/2026

When someone searches ‘kitchen showroom near me’, you want to be in the conversation.

But Google needs clear signals that your business is relevant, active and genuinely local.

Three things to get right:

1. YOUR GOOGLE BUSINESS PROFILE - keep your information accurate, add fresh photos and make sure your profile reflects the business you are today.

2. CUSTOMER REVIEWS - don't let them come in by chance. Keep generating genuine, recent reviews that give both Google and potential customers confidence in your business.

3. LOCAL RELEVANCE - make it obvious where you work. Your projects, content and business information should reinforce the towns and areas you actually serve.

None of this is complicated.

But plenty of retailers still neglect the basics while wondering why competitors appear above them.

Local SEO isn't about tricking Google. It's about giving Google enough reasons to choose you.

Every kitchen retailer we’ve ever worked with knows that some parts of their local market are more fruitful than others....
24/09/2026

Every kitchen retailer we’ve ever worked with knows that some parts of their local market are more fruitful than others.

You’ll know the towns, villages, suburbs and postcodes that have historically produced more projects, higher average order values or simply more of the type of customer you want to attract.

And you’ll almost certainly have a good idea where the more affluent pockets of your market are.

That’s important because, when you’re selling a high-ticket product like a premium kitchen, not every part of your catchment area offers the same potential.

The question is, how accurately can you identify the areas where that investment is best focused?

Your own experience and local knowledge are a great starting point. But what if you could go much further – narrowing your market down in far greater detail and putting hard data behind what you already know?

You can.

As a progressive marketing agency, we invest thousands of pounds every month in dozens of digital marketing tools, technologies and platforms – constantly looking for ways to sharpen what we do and get more from every pound our clients invest.

But one of our favourite tools is absolutely free.

It’s the Government’s deprivation mapping data.

Among other things, it allows you to drill down into income data for different areas of the country – including your own local market – and build a remarkably detailed picture of where income levels are higher and lower.

This is all about targeting.

We use the data alongside what we already know about a client’s market to weight marketing spend towards areas with higher income levels and greater potential – all to get better bang for their buck.

And because the data is publicly available, you can explore your own market for yourself.

Take a look at your own catchment area. You’ll likely be surprised by what you discover about the market on your doorstep.

https://www.inspirekbb.com/blog/2026/9/24/smarter-way-to-target-your-local-kitchen-market?utm_name=sked&utm_source=facebook&utm_medium=social&utm_content=sked_6ab519b354cec13345550777

Not every brochure download becomes a design consultation.But that doesn't mean it's a bad lead.More often than not, the...
04/09/2026

Not every brochure download becomes a design consultation.

But that doesn't mean it's a bad lead.

More often than not, they're simply not ready... yet.

They're researching. Comparing. Waiting for the right time to take the next step.

This is where many retailers miss the opportunity.

A timely follow-up can answer questions, build confidence, and keep the conversation moving.

Ask yourself:
• How quickly are new enquiries contacted?
• Is there a structured follow-up process?
• Is every interaction helpful, or are you simply checking in?

The difference between a lost enquiry and a booked appointment isn't always a better website or a bigger marketing budget.

Sometimes it's simply better follow-up.

Your About Us page is one of the most overlooked pages on your website.Yet it's often where potential customers go when ...
28/08/2026

Your About Us page is one of the most overlooked pages on your website.

Yet it's often where potential customers go when they're deciding whether they trust your business.

It shouldn't just explain what you do. It should explain who you are.

A strong About Us page gives customers confidence by sharing:
• Your story
• Your values
• The people behind the business
• How you work
• Social proof from previous customers

Before someone invites you into their home and invests in a new kitchen, they want to know the business behind it.

And in a market where customers may be considering several retailers, this information helps them understand what makes you different, and establishes the credibility needed to become a serious consideration.

A well-written About Us page helps do all of that long before the first conversation.

We can confidently say things are picking up. But before we get onto that, it’s worth looking at how we got here. The ye...
20/08/2026

We can confidently say things are picking up.

But before we get onto that, it’s worth looking at how we got here.

The year started well. For many businesses, Q1 was strong, carrying on the momentum we’d seen towards the end of last year.

And then there was the weather.

We’ve seen it for years: sunshine is the enemy of kitchen sales.

The hot weather arrived unusually early. By May, we were already into the first heatwave, and people understandably wanted to get outside and enjoy it. Kitchens, home improvements and showroom visits could wait.

Then came the excitement of the Football World Cup, disrupting normal routines, alongside holidays and the schools breaking up. One thing followed another, and they created a cocktail of distractions for anyone trying to sell kitchens.

But towards the end of July, things started to change. The distractions of early summer were beginning to lose their grip – and that’s when we started to see kitchen activity picking up again.

That momentum has continued to build through August. We can see it in the metrics and search volumes, and we’re hearing it directly from our clients at the coalface.

Which brings us to the kitchen sales that haven’t happened this summer.

They haven’t simply vanished. They’ve been deferred.

Now the distractions are falling away. Normal routines are returning. Those deferred kitchen plans have every reason to come back onto the agenda.

And there are also those people who’ve typically used the summer downtime to start thinking about a new kitchen for the first time.

But the bigger opportunity is the demand that’s already there – and now it’s starting to come back.

When you stack all that up, we’ve every reason to be bullish about a strong autumn for kitchen enquiries, appointments and sales.

If you’ve taken your foot off the accelerator over the summer, now is the time to put it back down.

Be visible. Give them ideas. Show them your work. Inspire them. Give them reasons to have your business in mind when they decide to act.

Right now, the precise mix matters less than being proactive.

https://www.inspirekbb.com/blog/kitchen-retail-things-are-picking-up?utm_name=sked&utm_source=facebook&utm_medium=social&utm_content=sked_6a86ee5f7a1d550af5539889

Your online presence is only as strong as the information behind it.Customers aren't just finding your kitchen business ...
14/08/2026

Your online presence is only as strong as the information behind it.

Customers aren't just finding your kitchen business on Google. They're finding you through online directories, review platforms, social networks, and map listings, too.

If your business information is inconsistent, it creates confusion - for customers and search engines alike.

A few simple checks:
• Is your business name consistent everywhere?
• Are your address, phone number, and opening hours up to date?
• Have you claimed your key business listings?

It might seem like a small detail, but accurate online listings play an important role in helping customers find - and trust - your kitchen business.

https://www.inspirekbb.com/?utm_name=sked&utm_source=facebook&utm_medium=social&utm_content=sked_6a7dc06828ba7ecc20d079ed

Address

1310 Solihull Parkway
Birmingham
B377YB

Opening Hours

Monday 8:30am - 5:30pm
Tuesday 8:30am - 5:30pm
Wednesday 8:30am - 5:30pm
Thursday 8:30am - 5:30pm
Friday 8:30am - 5:30pm

Telephone

+441217965340

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