02/06/2026
Five years. FIVE YEARS. 🥹
I'll be honest... I almost forgot today as my 5 year business anniversary 😅
I'm currently sitting here in a complete newborn bubble, running on electrolytes, dry shampoo and a kind of love that hits different when you've got a tiny human on your chest... but somewhere between the 3am feeds and the nappy changes, my five year business anniversary snuck up on me, exactly one week after Baby B was born!
But I didn't want to let it pass without saying something. Because this... this AMAZING business of mine... means everything to me 🩷
So here are my 5 biggest lessons from 5 years in business. Consider this my love letter to it all....
1. You don't need to serve everyone to have a full diary.... the more I leaned into exactly who I wanted to help, the faster things grew.
2. Your audience can smell inauthenticity from a mile off.
The content that's flopped for me has always been way too polished, strategic, "correct." The content that's taken off is the honest, slightly-imperfect, this-is-actually-what-I-think stuff!
3. Consistency will always beat perfection. I WILL ALWAYS SHOUT THIS FROM THE ROOFTOPS!!! I have shown up through house moves, heartbreak, client chaos, pregnancy, and now... a newborn. That compounding effect is real.
4. The right clients make everything feel easy and my goodness I am blessed with the best. My members and clients are just absolutely incredible. There have been seasons where I dreaded opening my inbox, and seasons where I've been giddy to start work. The difference was always the people, I choose my people carefully now!
5. Building something of your own is one of the most radical things you can do, especially as a woman. Especially when the world is telling you to shrink, to fit in, to be sensible. This business has been the most confident, expansive version of me and I'm proud of her... and I continue to be proud of her!
To every single client, member, and pet pro who's ever opened one of my emails, followed along, recommended me, trusted me with their business, thank you sooooo much 🥹
Here's to whatever the next five years hold.🥂
(Hopefully slightly more sleep 😅)