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Clarity Environmental

Name: Clarity Environmental
Address: Brighton and Hove, BN26, GB
Telephone: 0845 129 7177
Price range: £

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Clarity Environmental

Our ethical solutions help the compliance, recovery and recycling industries to make a difference

Clarity specialises in environmental compliance, recycling and waste management. We are built on honest, transparent and ethical foundations.

12/06/2026

𝗪𝗵𝗮𝘁 𝗶𝘀 𝘆𝗼𝘂𝗿 𝗿𝗼𝗹𝗲 𝘂𝗻𝗱𝗲𝗿 𝗣𝗣𝗪𝗥?

One of the biggest challenges under the EU Packaging and Packaging Waste Regulation (PPWR) isn't understanding the rules.

It's understanding which rules apply to your business.

The latest European Commission guidance makes clear that terms such as manufacturer, importer, distributor and producer have specific legal meanings under PPWR - and they don't always match the way businesses use those terms internally.

In some cases, a business may even hold multiple roles across different products, packaging formats or markets.

Getting role classification wrong could mean overlooking key obligations, documentation requirements or compliance responsibilities.

Our latest article explains:

✔ The main PPWR roles across the supply chain

✔ The responsibilities associated with each role

✔ Why role-mapping is becoming a critical part of PPWR readiness

We’ve broken it down clearly, so you don’t have to. 👇

https://clarity.eco/news/ppwr-responsibilities-across-the-supply-chain/

Read the full article below.

10/06/2026

How much money is your recyclable metal really worth?

Many businesses focus on the cost of waste management.

Far fewer stop to ask whether they're getting the best possible return for it.

The difference between an average recycling arrangement and an optimised one can be significant. Material quality, segregation, contamination and processing routes all influence the value of your scrap metal.

𝗠𝗮𝗻𝘆 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝗱𝗼𝗻'𝘁 𝗸𝗻𝗼𝘄 𝘄𝗵𝗲𝘁𝗵𝗲𝗿 𝘁𝗵𝗲𝘆'𝗿𝗲 𝗮𝗰𝗵𝗶𝗲𝘃𝗶𝗻𝗴 𝘁𝗵𝗲 𝗯𝗲𝘀𝘁 𝗽𝗼𝘀𝘀𝗶𝗯𝗹𝗲 𝗿𝗲𝘁𝘂𝗿𝗻 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲𝗶𝗿 𝘀𝗰𝗿𝗮𝗽 𝗺𝗲𝘁𝗮𝗹.

Ask yourself:

🔩 Are we achieving the best market price?

📊 Do we know where value is being lost?

♻️ Are we maximising both revenue and sustainability performance?

Our latest article explores the hidden factors that influence scrap metal values – and the questions every business should be asking.

Read more: https://clarity.eco/news/are-you-getting-the-true-value-from-your-scrap-metal-recycling/

04/06/2026

🔎 𝗦𝗽𝗼𝘁𝗹𝗶𝗴𝗵𝘁 𝗼𝗻 𝗙𝗿𝗲𝗻𝗰𝗵 𝗘𝗣𝗥: 𝗧𝗲𝘅𝘁𝗶𝗹𝗲𝘀

When most businesses think about Extended Producer Responsibility (EPR), they think about packaging.

France shows that EPR can go much further.

Since 2007, France has operated a dedicated textiles EPR scheme covering clothing, footwear and household linen, requiring producers to fund the collection, sorting and treatment of textile waste.

Today, affected businesses need to:

👕 Register and report products placed on the French market
💶 Pay eco fees based on volumes and product categories
♻️ Meet labelling and eco design requirements
📊 Demonstrate how product design impacts recyclability

France highlights a wider trend: EPR is becoming a product design issue, not just a reporting exercise. Design choices can directly influence compliance costs.

As textile EPR gains momentum across Europe, the question for many businesses is no longer whether it will expand, but how quickly.

Read more 👉 https://clarity.eco/news/spotlight-textiles-epr-in-france/

29/05/2026

PPWR is expected to bring greater harmonisation to packaging EPR across the EU.

But “harmonised” doesn’t mean “simple”.

While the Regulation will create more consistency around packaging design, recyclability and labelling requirements, many compliance processes will still remain country-specific.

For producers operating across multiple EU markets, that means navigating:

♻️ Harmonised packaging rules
📊 Different national reporting systems
🏛️ Separate producer registrations and PROs

For many businesses, understanding where EU-wide requirements end and national compliance begins remains one of the biggest challenges under PPWR.

Our latest article breaks down what PPWR will and won’t harmonise, and what this means in practice for producers placing packaging on the EU market.

We’ve taken a closer look 👉 https://clarity.eco/news/how-ppwr-will-harmonise-packaging-epr-across-the-eu/

28/05/2026

HMRC has launched a new consultation that could significantly change how businesses evidence recycled plastic content under the Plastic Packaging Tax (PPT).

The proposals focus on introducing mandatory third-party certification for recycled content claims - aimed at improving transparency, consistency and reducing the risk of fraud or inaccurate reporting.

For businesses placing plastic packaging on the UK market, this could have important implications for:

♻️ Recycled content verification
📋 Supply chain evidence requirements
🔍 Audit readiness and due diligence
🏭 Relationships with packaging suppliers and recyclers

We’ve taken a closer look at what’s being proposed and what it could mean for producers 👉 https://clarity.eco/news/uk-government-to-consult-on-certification-reform-for-ppt/

27/05/2026

The UK’s Deposit Return Scheme is intended to improve recycling rates and support a more circular economy.

However, ongoing uncertainty around Wales’ approach is continuing to raise questions across the sector about interoperability, scheme alignment and the potential for cross-border fraud risks.

Industry bodies have warned that differences between the schemes operating across the UK could create additional challenges for producers, retailers and scheme administrators if not carefully managed.

Key areas currently under discussion include:

♻️ Potential cross-border redemption fraud
🍾 Different approaches to glass within Welsh DRS proposals
📅 Continued uncertainty around Welsh scheme delivery

For producers and retailers, the situation highlights the importance of interoperability and consistency across UK DRS systems.

We’ve taken a closer look 👉 https://clarity.eco/news/welsh-drs-uncertainty-raises-concern-over-fraud-exposure/

21/05/2026

PPWR: What Data Do You Need to Collect?

Under the EU’s Packaging and Packaging Waste Regulation (PPWR), packaging data requirements are becoming far more detailed and evidence-based.

For many producers, the challenge isn’t just compliance it’s having the right data in place.

Our latest article breaks down the key data categories businesses should be preparing now, including:

✔ Packaging identification and traceability
✔ Material composition and component-level data
✔ Recyclability and recycled content evidence
✔ Substance compliance and minimisation data
✔ Reuse, labelling and EPR reporting requirements

The direction of travel is clear: better data = lower risk and smoother compliance.

👉 Read the full guide here: https://clarity.eco/news/what-data-needs-to-be-collected-under-ppwr/

20/05/2026

The UK’s Deposit Return Scheme is becoming increasingly technical, and packaging design is now part of the compliance challenge.

Exchange for Change has released new material specifications for DRS containers, setting out how drinks packaging will need to perform within Reverse Vending Machines (RVMs).

Container shape, stability, material thickness and compaction performance could all affect whether a container is accepted through the scheme.

Our latest article breaks down:
♻️ New RVM design and material requirements
⚖️ Stability and compaction expectations
⚠️ Why some packaging formats may require additional testing
📅 What producers should be reviewing ahead of the October 2027 launch

We’ve taken a closer look 👉 https://clarity.eco/news/exchange-for-change-releases-new-material-specifications-for-drs-containers/

15/05/2026

PPWR is putting e-commerce packaging under pressure.

From 2030, businesses using grouped, transport and e-commerce packaging will need to comply with a new 50% empty space limit under the EU’s Packaging and Packaging Waste Regulation.

In practice, this means oversized boxes, excessive void fill and inefficient packing processes could become a compliance issue, not just a cost or sustainability concern.

For many businesses, the challenge will be understanding how the rules apply in practice and whether current fulfilment operations are ready.

Our latest article explains what the 50% empty space rule means, how empty space is defined, and what businesses should be preparing for ahead of 2030.

We’ve taken a closer look here 👉 https://clarity.eco/news/ppwr-introduces-new-50-empty-space-rules-for-e-commerce-packaging/

14/05/2026

The UK’s Deposit Return Scheme continues to take shape.

As retailers and producers continue to navigate major operational questions around DRS, Exchange for Change has now published further detail on how Reverse Vending Machines (RVMs) are expected to operate across England, Scotland and Northern Ireland ahead of the October 2027 launch.

The update includes:

♻️ New technical requirements for RVMs
🏪 Proposed retailer exemption rules
💷 A proposed £6,000 support grant for eligible smaller retailers
🔍 Further detail on fraud prevention, accessibility and system integration

We’ve broken down the latest update here 👉 https://clarity.eco/news/exchange-for-change-sets-out-new-rvm-rules-exemptions-and-retailer-support/

Address

Brighton And Hove
BN26

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Telephone

0845 129 7177

Website

http://www.clarity.eu.com/

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