18/09/2026
Someone asked me recently what keeps me going on the difficult days.
It is a good question. Because there are difficult days. And they are not the same as the difficult days neurotypical founders describe.
They are the days when executive function is not cooperating and there is a full schedule. When hyperfocus has decided to go elsewhere. When the administrative weight of running a business, the invoicing, the scheduling, the things that are nobody's strengths but yours by default, falls particularly heavily.
What keeps me going is specific. It is the specificity of the problem, not its scale.
When I talk to a neurodivergent person who has finally understood why certain things are hard, and watched that understanding reorganise what they thought was possible, that is the thing. When a manager takes what they learned in a session back to a real conversation with a real person and it goes differently, that is the thing.
These are not outcomes you have to extrapolate to imagine. They are tangible and they are there regularly enough to constitute a reason.
I also think there is something about building from conviction rather than from market opportunity. You do not run out of reasons to keep going in the same way when the reason is not the growth chart.
What keeps you going?