30/03/2026
🚨 The packaging industry has a waste problem...
And most people are still ignoring it.
Every year, hundreds of thousands of tonnes of label liner end up in landfill or incineration - simply because 'that’s how labels have always been made.'
But here’s the truth:
👉 The liner is dead weight.
👉 It can account for up to 40% of a label’s material.
👉 And it adds cost, carbon, downtime… and zero value.
So why are we still using it?
There’s a better way.
Linerless labelling removes the problem entirely.
✔ No backing paper.
✔ No waste stream.
✔ No disposal costs.
Just a smarter system:
✔ More labels per roll (up to 40% more)
✔ Fewer stoppages and higher uptime
✔ Lower transport and storage impact
✔ A significantly reduced carbon footprint
But here’s where most conversations fall short…
Linerless isn’t just a 'label change'. It’s a system change.
Because performance doesn’t come from one component - it comes from everything working together:
• Materials
• Adhesives
• Coating technology
• Application machinery
• Inspection and quality control
That’s what Ravenwood call the 'Circle of Linerless' - a fully integrated, end-to-end ecosystem designed to deliver consistent, faultless performance at scale.
And the impact?
In just one year (2025 for example)
♻️ 82 million m² of liner waste eliminated
🌍 12.1 million kg of CO₂ prevented
This isn’t a future concept. It’s already running across global food production lines, retail shelves and supply chains for many of the world's retailers and food producers.
So the real question is:
👉 Are we ready to move on from outdated labelling…
👉 Or are we going to keep paying for waste we don’t need?
Visit the Circle of Linerless to find out more https://www.ravenwood.co.uk/circle-of-linerless/
