22/10/2026
PERSONALITY: As an experienced home and garden maintenance professional, Lleyton Bignall set out to establish his own handyman business, serving the market town of Arundel and the surrounding areas.
When Lleyton approached DSD to develop his logo and initial branding, he wanted an identity that felt friendly and playful, reflecting his approachable personality and the personal service at the heart of his business.
The motif draws on Arundel’s town boundaries, subtly defining the area Lleyton will initially serve while grounding the identity in a strong sense of local pride. This meaningful connection gives the brand a story of its own, while its unconventional styling sets it apart from the traditional visual language of the handyman and property maintenance sector. Tool-inspired graphics within the four segments reinforce the brand’s handyman credentials, balancing its distinctive style with a clear connection to the services offered.
The bold, robust word mark conveys dependability, strength and confidence. Its compact letterforms and carefully considered spacing create a balanced, cohesive identity that feels both distinctive and established.
We look forward to seeing the new branding rolled out across a broad range of applications.
