Sarah White Branding and Visibility

Sarah White Branding and Visibility I help conscious business owners to confidently tell your story and connect with potential customers
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I think we’ve been stopping the visibility conversation too soon.There’s so much noise about being more visible. And yes...
07/09/2026

I think we’ve been stopping the visibility conversation too soon.

There’s so much noise about being more visible. And yes, I’ve spent years helping business owners find the right ways to get seen, get in front of the right people and create more opportunities.

I still believe in all of that.

But I’ve realised there’s another question we need to be asking.

What are people actually getting to know about us when we ARE visible?

Visibility isn’t the goal.

The goal is to be known for the right things, by the right people.

We don’t need 50 more visibility ideas.

We don’t need to be featured in random directories that no one uses.

We don’t need a sponsorship opportunity that gets our logo seen but tells people nothing about who we really are, what we’re brilliant at or why somebody should choose us.

We need to know what we want to be known for, and be able to communicate it to the people who need to hear it.

Because you can be VERY visible and still be hiding in plain sight.

And that’s exactly what we’re going to work on in Find Your Distinctive Edge, my free 4-day challenge running 28 September - 1 October.

If you’re good at what you do and you’re already putting yourself out there, but you don’t think the way you’re currently known reflects the quality of your work, comment EDGE to come and join me 💛

Feeling a bit spicy at the moment! I’ve been guilty of telling people what they want to hear in the past but when it com...
04/09/2026

Feeling a bit spicy at the moment! I’ve been guilty of telling people what they want to hear in the past but when it comes to business I’m not doing you any favours if I don’t come out and speak the truth!

So make the most of it. DM me something you are struggling with (preferably in terms of growing your business but I’m open to trying to help with other things too 🤣) and I’ll give you an honest answer of the key thing I think you need to do! Bluntly and to the point! 👉

Everyone is talking about visibility at the moment.It’s become the buzzword.And I can understand why it appeals. When bu...
03/09/2026

Everyone is talking about visibility at the moment.

It’s become the buzzword.

And I can understand why it appeals. When business feels quiet, being told you just need to get in front of more people sounds like a pretty attractive solution.

But visibility isn’t a magic bullet.

And I say that as someone who literally has ‘Visibility’ in her business name 😂

Being seen is only one piece of the puzzle.

The other part of my business name is ‘Branding’ - and that’s just as important because it’s not only about whether people know you.

It’s about HOW they know you.

You can get yourself in front of thousands of people, but if they don’t understand what you can do for them, what makes you different or why they should trust you, being seen by more of them isn’t necessarily going to change anything.

So please don’t automatically say yes to every opportunity that promises to make you ‘more visible’ - particularly when you’re being asked to pay for it.

Ask yourself:

❓Will this put me in front of the RIGHT people?

❓ Will I have an opportunity to build genuine relationships with them?

❓Will they get to understand who I am, what I stand for and why I might be the right choice for them?

❓And how does this opportunity actually move me closer to my business goals?

Because appearing in a directory nobody looks at isn’t useful visibility.

Having your logo amongst 200 other logos isn’t necessarily useful visibility.

And getting in front of thousands of people who have absolutely no reason to remember you isn’t necessarily useful visibility either.

I’m a massive advocate for getting yourself out there.

Speaking.

Networking.

PR.

Collaborations.

Creating content.

Building relationships.

But there needs to be intention behind it.

Don’t just ask, ‘How can I get more visible?’

Ask:

‘What do I want to become known for - and where do I need to be so the right people can know me for it?’

That’s a visibility strategy and that’s what I’m here to help with, so stick with me as I crank up these conversations this autumn! 💛

My networking is almost always on a Wednesday these days, but if that’s a day you can’t do, good news - this month we’re...
02/09/2026

My networking is almost always on a Wednesday these days, but if that’s a day you can’t do, good news - this month we’re meeting on a Thursday!

Come and join us at The Cheshire Cat in Christleton from 10am-12pm on Thursday 10 September - a week tomorrow! 💛

The price for my Visibility Reset session goes up at midnight. Usually a 60 minute 1:1 with me is £300 so this price (£2...
31/08/2026

The price for my Visibility Reset session goes up at midnight. Usually a 60 minute 1:1 with me is £300 so this price (£297 for 2 hours plus 30 days WhatsApp support) is the best value you’ll get to work with me!

What I like most about these sessions is that I don’t have a set agenda - we focus on whatever you want and need to work on.

It’s amazing how much we can cover in 2 hours and then I support you with implementing the plans we’ve put together.

So if you want me in your pocket, head to my stories for the link 💛

Well... somehow we’ve reached the last weekend of August and it definitely isn’t very summery outside anymore! 🌧I’ve spe...
29/08/2026

Well... somehow we’ve reached the last weekend of August and it definitely isn’t very summery outside anymore! 🌧

I’ve spent the whole summer encouraging business owners not to wait until September to work out what needs to change.

And now we’re here 😆

So this is officially your last chance to book a Summer Visibility Reset for £297.

This isn’t for you if you simply need someone to tell you to post more.

It’s for you if you’re already doing the work, but something isn’t quite clicking.

Maybe you’re visible but not attracting enough of the right people.

Maybe your message doesn’t reflect how bloody good you actually are.

Maybe you’ve got loads of ideas but no clarity about which ones deserve your attention.

Or maybe you just know you don’t want to head into autumn doing exactly what you’ve been doing and hoping for a different result.

We’ll spend two hours together getting right underneath what’s going on, finding the opportunities you might not be seeing and working out where your time and energy will make the biggest difference.

Then you’ll have me in your corner on WhatsApp for the following 30 days while you actually put it into action.

£297.

This price ends this weekend, so if you’ve been thinking about it, now’s the time to message me.

Let’s make sure September starts with clarity rather than another massive list of things you think you should be doing 💛

I’m so excited! Have you seen Lindsay McGlone | Instagram strategist & launch expert.’s new programme ‘I like the way yo...
28/08/2026

I’m so excited!

Have you seen Lindsay McGlone | Instagram strategist & launch expert.’s new programme ‘I like the way you launch it’?

Well it looks incredible and I’m in!

I’ve been taking part in Lindsay’s No Doubt challenge and it has been so helpful already.

Imagine deciding to offer something and already knowing it will sell before you even start sharing it! Already knowing that the people it’s perfect for will trust how much it will help.

That’s the kind of confidence that Lindsay is helping us to create, and not just in a mindset shift kind of way, in a practical ‘these are the steps you need to take to make sure it will sell’ kind of way.

Everything I’ve heard from Lindsay makes so much sense, so I can’t wait to get started.

I want to help more people and that means I need to keep working on my own business, plugging the gaps, learning from the people who inspire me and Lindsay is definitely one of those people!

If you want the link to check it out head over the Lindsay’s profile or comment below and I’ll send it to you. And I’m going to be even more open than ever about the work I’m doing in my business this autumn, so watch this space!

Let’s go!!!!! 💛

I’ve been talking a lot about planning for September over the summer, so of course I’m doing it myself too, and I’m so e...
18/08/2026

I’ve been talking a lot about planning for September over the summer, so of course I’m doing it myself too, and I’m so excited for what’s to come!

I’ve been doing the work that I’ve been encouraging everyone else to do and I’ve never been clearer on my next steps and how it’s going to work!

I’m bringing back something I’ve run before that I absolutely love - but this time, with even more value because of everything new I’ve learnt over the past 12 months - about intentional messaging, inclusive spaces and what makes meaningful relationships actually work!

I’m sick of the pressure that everyone puts on themselves to ‘get more visible’

Most established business owners are already getting visible - showing showing up, networking, creating content, talking about your business.

But is all that visibility helping the right people understand what makes you the right choice for them?

That’s a very different question.

In September, I’m going to help you answer it.

And if you’ve ever looked at other people in your industry and wondered how the hell you’re supposed to stand out when everyone seems to be saying the same thing...

You’re going to want to know about this 💛

More very soon.

(And yes, I’m feeling a bit giddy with excitement as I plan! 🤪)

16/08/2026

Are you actually ready for September? 👀

I’ve created a quick self-assessment to help you find out.

It’s part of my FREE Be Ready for September – Summer Visibility Guide, and it’ll help you identify where your visibility is already working - and where you might want to focus your attention before September arrives.

Because getting ready for autumn doesn’t mean suddenly posting every day, creating loads of new content or being everywhere.

It means getting intentional about what will actually make a difference.

Take the quiz, see where you’re at, and then use the rest of the guide to work out your next steps.

☀️ Be Ready for September is completely free.

Comment SEPTEMBER and I’ll send you the details so you can grab your copy 💛

Address

Chester

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