Sarah White Branding and Visibility

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Sarah White Branding and Visibility I help conscious business owners to confidently tell your story and connect with potential customers
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What an absolute honour to be nominated for not just one Womanifest Award, but THREE! 🥹💛I’m so grateful to the people wh...
29/10/2026

What an absolute honour to be nominated for not just one Womanifest Award, but THREE! 🥹💛

I’m so grateful to the people who have taken the time to nominate me.

And these categories really do mean so much to me: Heart of the Community, Connector Award and Charity Champion of the Year!

Anyone who knows me knows how much I value community and bringing people together. It’s a huge part of why I do what I do, both in my business and outside it.

I love making connections, introducing people who I think should know each other and seeing what happens when people come together to support one another.

But I have to say, the Charity Champion nomination is the one that’s touched me the most.

I don’t think for a second that what I do for charity can compare with the incredible dedication that some people show, but I am proud of what I do for KidsBank Chester and, as a lot of it happens quite quietly, away from social media, it’s so nice that someone has thought about me for this award.

I volunteer one morning a week at Kidsbank, a charity doing incredible work supporting local families. I also donate 10% of my Visibly You membership income to them, and I’m currently helping to organise a very special charity dinner in November.

It’s something that’s really important to me, but not something I tend to talk about very much.

So to have that recognised, alongside the community and connection work I love so much, feels really special.

Thank you so much for nominating me Samantha Ann Robson and Sue France. I’m genuinely chuffed and can’t wait to spend the evening celebrating with all of the amazing people who will be there! 💛

I had a lovely morning facilitating a business sounding board today for Sue Weighell , with some really great conversati...
28/10/2026

I had a lovely morning facilitating a business sounding board today for Sue Weighell , with some really great conversations! (The pic is an old one as I forgot to take any today!)

One of the things we talked about was the difference between building a profile and building a successful business.

They’re not necessarily the same thing, are they?

You can have lots of followers, be getting plenty of attention and be very visible. But is any of that helping you build the business you actually want?

Which brings us back to something I talk about a LOT. Knowing what you really want from your business, what you want to be known for and being intentional about how you show up.

We also talked about consistency, being true to ourselves and the temptation to compare what we’re doing with everyone else.

Because it’s so easy to look at someone who’s posting every day, making reels or seemingly everywhere and think we should be doing the same.

But their business isn’t your business. Their goals aren’t necessarily your goals. And what works for them might not be right for you.

I really enjoyed the conversations today. There’s something so valuable about getting business owners together to share experiences, ask questions and look at things from different perspectives.

And it’s reminded me why I love this kind of work so much! 💛

What matters more to you right now - being better known, or making sure you’re known for the right things?

I’m loving the conversations I’m having with business owners in my Visibility Reviews over the past few days. 💛What real...
27/10/2026

I’m loving the conversations I’m having with business owners in my Visibility Reviews over the past few days. 💛

What really stands out is how different each of our objectives can be and therefore how different our visibility strategies need to be.

Some people want to become known for a different kind of work, rather than what they’ve always done.

Some want to attract more of the right clients for the work they’re already doing.

Others are building something new, or want to be recognised for expertise that people don’t yet associate with them.

And the way they need to show up, what they need to talk about and who they need to reach will be different in every case.

Which is why I get a bit frustrated when I see blanket advice telling business owners they need to post more, make more reels, be on every platform or follow a particular content formula.

Because surely the first question should be what are you actually trying to achieve?

And then, are the things you’re doing to get yourself noticed helping you move towards that?

I absolutely love helping people work this stuff out. Asking questions, spotting things they might not have noticed themselves and helping them make decisions about what deserves their time and energy.

It’s also a big part of why I created KNOWN.

My six-month group mentoring programme is for business owners who want more from the next stage of their business. More of the work they enjoy, more impact, more satisfaction.

We work on how you want to be known, what makes you distinctive and how to build a reputation that helps you attract the right opportunities. And then we actually put it into practice, with mentoring and support along the way.

KNOWN starts next Wednesday, 4th November, and enrolment closes this Friday, 30th October.

If you’re ready to be more intentional about what you’re becoming known for ask me for the details of KNOWN.

And I’m curious — is what you want from your business now the same as what you wanted when you started it? 💛

When you think about where you want your business to be in 12 months time, do you actually know what you need to do to g...
26/10/2026

When you think about where you want your business to be in 12 months time, do you actually know what you need to do to get there?

Not just what you want to achieve. But what needs to change to make it happen.

Maybe you want more of a particular type of client. More opportunities to use the expertise you’ve developed. To be doing work that feels more interesting, more rewarding or just more YOU.

Are you doing the things now that will help you get there?

It’s very easy to get caught up in running the business you’ve already got, especially when you’re busy looking after clients, networking, posting on social media and doing all the other things that need doing.

And before you know it, another year has passed.

You’re still doing much of the same work, still being recommended for the same things, and still thinking about what you’d really like your business to become.

I’m not suggesting you need to have every step worked out. Far from it!

But I do think it’s worth asking yourself whether the way you’re spending your time now is actually taking you in the direction you want to go.

So, here’s my question…

If you carried on doing exactly what you’re doing now, would your business look the way you want it to in 12 months’ time?

Or is there something you know needs to change? 💛

Of course you can work it out yourself.You’re an experienced business owner. You’re good at what you do. You’ve probably...
24/10/2026

Of course you can work it out yourself.

You’re an experienced business owner. You’re good at what you do. You’ve probably figured out an awful lot to get your business to where it is today.

But just because you CAN do something on your own, does that mean you HAVE to?

I’ve had quite a few conversations recently with business owners who know they want to do things differently. They want to be known for more, attract different opportunities or take their business in a new direction.

And they’re perfectly capable of making that happen.

But sometimes it’s hard to see what’s right in front of you when you’re so close to your own business.

Sometimes you need someone to ask the questions you haven’t thought to ask yourself. To challenge an idea, help you make a decision or give you the confidence to try something different.

That’s a big part of why I’ve created KNOWN.

Not because I think you can’t do it yourself. But because I know how much difference having the right support can make.

KNOWN starts on 4 November, and enrolment closes on Friday 30 October.

If you’re ready to be more intentional about what you’re known for, I’d love to have you join us. If you’re intrigued drop me a message and we’ll talk it through 💛

What happens when you’ve built a great reputation for something, but you want to be known for more?I’ve spoken to quite ...
23/10/2026

What happens when you’ve built a great reputation for something, but you want to be known for more?

I’ve spoken to quite a few business owners this week who are in exactly this position.

They’re really good at what they do. They can do that work with their eyes closed, and they’re glad they’ve built a great reputation for it.

But they know they’ve got more to offer. They want to bring another layer of expertise and value to their clients, and perhaps start doing work that adds to what they’re currently known for.

The problem is that hardly anyone knows they’re capable of doing that work, apart from a few existing clients.

So how do they start changing that?

And how do they do it without losing the reputation they’ve worked so hard to build?

This is exactly the sort of thing KNOWN can help with.

It takes time to build on an existing reputation and help people recognise what else you’re capable of.

But with a clear strategy, consistency and repetition, we can achieve a huge amount in six months.

And when you’ve got my support, along with the other people on the programme, those slightly scary next steps don’t feel quite so daunting. And when things don’t go to plan, you’ve got people alongside you to help you work out what to do next, rather than getting stuck in doubt and indecision.

What do you REALLY want to be KNOWN for?

KNOWN starts on 4 November, and enrolment closes next Friday, 30 October.

If this sounds like where you’re at with your business, I’d love to have a chat about whether KNOWN could help you. Drop me a DM and let’s talk 💛

22/10/2026

Thinking about outsourcing your marketing? Or already paying someone to do it but not getting the results you’d hoped for?

Before you spend any more money, it’s worth asking whether you’re actually clear about what you want people to know you for.

Because even the best marketing support needs a clear brief!

This is one of the things we work on in KNOWN, my six-month mentoring programme to help you become known for the right things, by the right people.

Enrolment closes on Friday 30 October.

Comment KNOWN to find out more 💛

21/10/2026

I’m made 10 free Visibility Review sessions available over the next week and I want them to be used by the right people!

These are for business owners who are already putting themselves out there, but aren’t sure their visibility is really working for them.

Maybe you’re showing up regularly but not getting the enquiries or opportunities you’d like. Perhaps people know who you are, but don’t really understand everything you do. Or you’re starting to wonder whether you’re spending your time in the right places.

In these 30-minute sessions, we’ll look at what you’re currently doing to get visible, what you actually want that visibility to lead to, and whether you’re helping the right people understand what makes you different.

I’ll share my thoughts on where I think you could make some changes, so you come away with a clearer idea of what to focus on. And if I think I could help you take things further, I’ll explain what working with me could look like.

I’m asking people to apply rather than offering the sessions on a first come, first served basis, because I want to make sure I’m choosing the 10 people I feel I can help most.

If you’d like to be considered, just head to my bio for the link to fill out my short questionnaire (or comment REVIEW and I’ll send it over).

I’ll read through the responses and let you know if I’ve selected you for one of the sessions 💛

Bit of a special day today 😊I’m at Sandra Garlick Woman Who Solopreneur Awards, where I’m not only a finalist, but also ...
09/10/2026

Bit of a special day today 😊

I’m at Sandra Garlick Woman Who Solopreneur Awards, where I’m not only a finalist, but also hosting one of the masterminds.

And I’m really looking forward to both!

It’s lovely to be recognised as a finalist, and I’m equally excited about getting in a room with other business owners, hearing what they’re working on and helping them think through what comes next.

One of my favourite things about running my business is the people I get to meet along the way, and today feels like a lovely reminder of that.

I’m really happy to be here, celebrating alongside so many brilliant business owners and enjoying the experience. 🥂

06/10/2026

It’s six months long for a reason! This isn’t just a quick course and then you’re on your own.

The whole point of KNOWN isn’t that you finish the programme knowing what makes you different and with a lovely visibility strategy sitting in a folder somewhere.
It’s that the right people actually start to KNOW those things about you!

KNOWN starts in November. If you’re ready to become known for the right things, by the right people, you can find out more at the link in my bio and comment CHAT if you’d like to speak to me about it! 💛

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Chester

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