19/06/2026
We asked 2,000 people about messages they'd kept β or wish they had.
The job offer that came when they needed it most. The mortgage email they read five times before forwarding to their partner. The first "I love you."
18% of adults have lost something important because a platform deleted it, closed, or didn't survive a device change.
Read the full research to see what people are really keeping, and losing: https://eu1.hubs.ly/H0wcQ2v0