Mike Sherwood - Business & Marketing Expert

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Mike Sherwood - Business & Marketing Expert Helping business owners and practitioners build successful businesses that give them the income, freedom, and lifestyle they set out to achieve.

As a business coach specialising in the medical and aesthetics industries, I help clinic owners grow, scale, and achieve success. With my experience, I provide tailored marketing strategies and structured business planning to empower practitioners to reach their goals and build thriving practices. Book a complimentary discovery call to discuss how I can support your clinic's growth.

Hitting a growth plateau doesn't always mean you need to work harder. Sometimes it means something in the business needs...
29/10/2026

Hitting a growth plateau doesn't always mean you need to work harder. Sometimes it means something in the business needs to change.

When growth stalls, it's worth stepping back and looking at the bigger picture: your systems, processes, marketing, client journey, profitability, and where opportunities may be getting missed.

The right changes can help you move beyond the plateau and create a clearer path for your next stage of growth.

If your clinic feels stuck, let's identify the gaps and find the opportunities to move it forward.

Your clinic's future isn't something you simply wait for. It's something you build through the decisions you make today....
27/10/2026

Your clinic's future isn't something you simply wait for. It's something you build through the decisions you make today.

Growth requires more than ambition. It requires a clear direction, the right strategy, and the systems to turn that strategy into action.

If you want your clinic to look different a year from now, start building the foundations for that future now.

Don't just react to where your business is. Take control of where it's going.

26/10/2026

Consistent referrals don't happen by accident.

They come from creating an experience that clients genuinely value, communicating clearly, and building enough trust that they feel confident recommending your clinic to someone else.

Your clients can become one of your most valuable sources of new business, but only when the experience gives them a reason to talk about you.

Don't leave referrals to chance. Build an experience people want to recommend.

Good training should leave you with more than just information. It should give you the clarity and confidence to put wha...
24/10/2026

Good training should leave you with more than just information. It should give you the clarity and confidence to put what you've learned into practice.

Donna’s feedback highlights exactly what I aim for in every webinar and training session: clear, practical guidance that is easy to understand and genuinely useful.

Whether you're looking to improve your clinic's business strategy, strengthen your systems, or better understand the commercial side of running a clinic, the right guidance can make a real difference.

Want training and advice you can actually put into practice? Book a call today.

Reaching six figures is an important milestone, but maintaining growth requires more than simply increasing revenue.As y...
22/10/2026

Reaching six figures is an important milestone, but maintaining growth requires more than simply increasing revenue.

As your clinic grows, the systems that worked when you were smaller may no longer be enough. You need stronger processes, clearer responsibilities, better financial visibility, and a business structure that can support the next stage.

Sustainable growth comes from building the infrastructure behind the numbers, not just chasing higher turnover.

I help aesthetic and medical clinic owners put the right systems in place so they can grow with greater structure, control, and confidence.

Build for the next stage, not just the next milestone.

A busy diary can be a positive sign, but being busy doesn't necessarily mean your clinic is growing sustainably.Real bus...
20/10/2026

A busy diary can be a positive sign, but being busy doesn't necessarily mean your clinic is growing sustainably.

Real business growth comes from having the right systems, efficient processes, healthy margins, and a structure that doesn't depend entirely on the owner.

The goal is to build a clinic that gives you greater control over your time while creating the foundations for long-term growth.

I help aesthetic and medical clinic owners move from simply being busy to building stronger, more structured and commercially sustainable businesses.

Build a clinic that works for you, not one that needs you for everything.

17/10/2026

The timing of a referral request can make a big difference.

Rather than asking clients at random, look for moments when they are genuinely happy with their experience, such as after a positive outcome, a breakthrough, or when they express how pleased they are with their results.

These moments are when trust and emotion are already high, making it much more natural to ask whether they know someone who might benefit from your clinic too.

The key is to make referrals part of your client journey rather than leaving them to chance.

Many clinic owners spend their time reacting to whatever needs attention that day.A quiet diary. A staffing issue. A mar...
15/10/2026

Many clinic owners spend their time reacting to whatever needs attention that day.

A quiet diary. A staffing issue. A marketing problem. A drop in revenue.

But sustainable growth requires more than constantly putting out fires. It requires a clear strategy, strong systems, and a framework for knowing what needs to happen next.

The goal isn't simply to make your clinic busier. It's to build a business that can grow in a more structured and predictable way.

If you're ready to move from reactive to proactive, book a call and let's look at what's holding your clinic back.

As a Certified Entrepreneurs Circle Coach, I teach The Entrepreneurs Marketing System and had the opportunity to contrib...
13/10/2026

As a Certified Entrepreneurs Circle Coach, I teach The Entrepreneurs Marketing System and had the opportunity to contribute as a co-author to Nigel Botterill’s book of the same name.

The problem usually isn’t a lack of marketing ideas. It’s having too many ideas without a clear system for turning them into customers.

Those principles are a big part of the work I do today with medical and aesthetic clinic owners.
Growing a clinic isn’t just about generating more enquiries. It’s about building a system that helps you attract, convert and retain customers more consistently.

Marketing shouldn’t be something you panic about when the diary goes quiet. It should be part of the system that keeps your business moving forward.

Business is built on relationships, trust and showing up consistently for people.That is why I am so pleased to be a fin...
11/10/2026

Business is built on relationships, trust and showing up consistently for people.

That is why I am so pleased to be a finalist for the Best Industry Representative Award at the Safety in Beauty Diamond Awards 2026.

For more than a decade, I have worked alongside clinic owners, practitioners, training providers and industry partners, helping them improve their businesses, marketing and long-term growth.

Being recognised in a category centred on professionalism, support and industry contribution means a great deal.

Thank you to everyone I have had the opportunity to work with over the years.

Address

Unit 30, Innovation Centre
Hastings
TN389UH

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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