What are the opening hours?

Monday 7:30am - 5:30pm Tuesday 7:30am - 5:30pm Wednesday 7:30am - 5:30pm Thursday 7:30am - 5:30pm Friday 7:30am - 5:30pm

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Smart Merchants Ltd

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Smart Merchants Ltd

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Smart Merchants are an Electrical and Security Supplier based in Hertford, Bishop's Stortford & Hitchin, Herts. We are currently updating our Website in 2025.

We offer superb service and value to our Customers. After a combined period of 50+ years (now that is scary) working for some of the biggest and best names in the Electrical Industry Richard Marsh and Mark Watts decided they had something to offer local Electricians and users of Electrical products and set up Smart Merchants Ltd. With their knowledge of the Electrical Industry and a keen eye on new technology they are always on the look out for new products for their Customers establishing added value for the Contractor and ultimately value for money for the end client. At Smart Merchants we are always proactively looking for and open to new opportunities that creates synergy within the business. In 2011 we employed James Sibthorpe to head up our Security and CCTV division. Adding Security, Access Control and CCTV creates the type of Synergy we are looking for and the business has gone from strength to strength. In the summer of 2013 our first Smart Merchants Website went live. The site was a full shopping portal and allowed our Customers to place orders online, at their agreed terms, automatically creating the paperwork for the delivery to take place. The Website created new opportunities for Smart Merchants as we were now in a position to supply goods nationally and it enhanced our customers experience when dealing with us. So watch this space for when it will goes live...

In May 2015 our 2nd Branch opened for business in Bishop's Stortford
and was fully operational by May 2016. Unit 4 Twyford Business Centre
London Road
Bishops Stortford
Herts
CM23 3YT

01279 210580 [email protected]

In June 2019 Smart Merchants acquire the stock and goodwill of Asset Fixings in Hitchin. The tools and fixings business had been trading for over 25 years in Wilbury Way. In January 2021, we incorporated Electrical products into Hitchin and start trading as an Electrical, tools and fixings business. Fast forward to Today in 2025 it is now fully operational as our 3rd Branch

Unit 38b Wilbury Way
Hitchin
Herts
SG4 0AP
01462 440445
[email protected]

30/10/2026

⚡ NOW STOCKING: FuseBox TYPE B BI-DIRECTIONAL RCBOs at SMART MERCHANTS HERTFORD! ⚡
As demand for renewable technology and energy-efficient heating continues to grow, we're pleased to announce that we're now stocking the FuseBox Type B Bi-Directional RCBO range at Smart Merchants Hertford! Designed to support modern electrical installations, these devices offer a range of features and benefits for today's electrical contractors. 🔌 Why choose FuseBox Type B Bi-Directional RCBOs? ✅ Heat pump ready – suitable for applications where Type B residual-current protection is required by the equipment manufacturer and installation design. ✅ Bi-directional protection – designed to provide protection regardless of the direction of current flow, supporting modern electrical systems. ✅ Type B residual-current detection – detects AC, pulsating DC and smooth DC residual fault currents. ✅ Combined protection – integrates residual-current, overcurrent and short-circuit protection in one device. ✅ 30mA residual-current protection – providing additional protection against earth leakage faults. ✅ Versatile applications – suitable for appropriate heat pump, solar PV, EV charging and other modern electronic installations. With the transition towards low-carbon heating and renewable energy gathering pace, we're committed to ensuring our customers have access to the products they need to meet evolving installation requirements.
📍 Available now from Smart Merchants Hertford
📞 Call our team on 01992 536393 for availability, pricing and technical enquiries.
At Smart Merchants, we're here to help you get the right products for the job. Smart Merchants – The Smart Choice.

21/10/2026

📣 WE’RE NOW OPEN FROM 7AM AT HITCHIN! 💙💛

Great news! 🎉
Smart Merchants Hitchin
is now open from 7AM, Monday to Friday!
Whether you’re starting an early job or picking up supplies for the day, we’re here to help get your working day off to a great start.
📍 Find us at:
38b Wilbury Way, Hitchin, SG4 0AP
⏰ NEW Opening Hours:
Monday – Friday: 7AM – 5PM

Pop in and see what we have to offer.

We look forward to seeing you! 👋

16/09/2026

JCC Lighting Available at Smart Merchants
💡 Light smarter with the JCC X50 Multipack!
Looking for a lighting solution that’s ultra shallow, flexible and easy to install? The JCC X50 Multipack delivers with:
🔹 Ultra shallow design – fits where others can’t
🔹 Wattage selectable – flexible light output
🔹 Colour selectable – choose the right tone for the job
🔹 10-pack – ideal for larger projects
🔹 5-year warranty for added peace of mind
Whether you’re working on a new installation or upgrading existing lighting, speak to your local Smart Merchants branch today.
📍 Hertford: 01992 536393
📧 [email protected]
📍 Bishop’s Stortford: 01279 210580
📧 [email protected]
📍 Hitchin: 01462 440445
📧 [email protected]
Smart Merchants – Here for your business.

15/09/2026

C.K tools Available at Smart Merchants
🔧 SAFETY WITHOUT COMPROMISE. PERFORMANCE WITHOUT COMPROMISE. ⚡
Introducing the C.K RedLine VDE Pliers — engineered for electrical professionals who demand the best.
✅ 1000V VDE approved
✅ Induction-hardened jaws for increased cutting performance
✅ Drop-forged alloy steel for strength & durability
✅ Two-component ergonomic design for comfort and grip
✅ Anti-slip horns for greater protection
✅ New improved handle design
✅ New lanyard tether points
🇩🇪 Made in Germany
Whether you’re on the job or working on live circuits, choose tools designed with safety, comfort and durability in mind.
📞 Contact your Local Branch.
C.K RedLine VDE — Safety Without Compromise.

09/09/2026

🚨 IT’S HERE! OUR SEPTEMBER TRADE DAY IS NOW IN FULL SWING! 🚨

The doors are open and Smart Merchants Hertford is buzzing! 🔥

We’re delighted to welcome customers, contractors, installers and industry professionals to our September Trade Day, with some fantastic manufacturers, new products, technical support and exclusive on-the-day offers.

💡 Meet the manufacturers
📦 See the latest products & innovations
🤝 Discuss upcoming projects
💰 Take advantage of exclusive Trade Day offers
🔧 Get technical advice and support
📍 Smart Merchants Hertford

4 Priory House, 2C Mimram Road, Hertford, SG14 1NN

📅 TODAY – Wednesday 9th September

If you’re in the area, come down and see us! There’s still plenty of time to pop in, grab a coffee and a bacon roll, meet the team and see what we’ve got going on.
A massive thank you to all our customers and manufacturer partners for supporting what is shaping up to be a fantastic day! 👏

Smart Merchants – Electrical, Lighting, Fire & Security.

ALL LED WISKA UK Ltd Luceco Group Electrium Sales Ltd - Siemens

08/09/2026

🔥 Getting Trade Day Ready! ☕🥓
The grill is ready to be fired up and there’ll be plenty of bacon, and hot drinks available to keep you going!
📍 Hertford Branch
🗓️ Wednesday 9th September
⏰ From 7:30am
Come and grab a bite, get a drink & check out what’s on offer.
See you there! 👋🥓☕

07/09/2026

⚡ 2 DAYS TO GO! ⚡
Come along to Smart Merchants Hertford Trade Day to:
🔹 Meet leading manufacturers
🔹 See the latest products & innovations
🔹 Discuss your upcoming projects
🔹 Take advantage of exclusive on-the-day offers
🔹 Get expert technical advice & support
ALL LED WISKA UK Ltd BG Electrical CT1
📅 Wednesday 9th September
📍 Smart Merchants, Hertford
Don’t miss out — come along and see what’s on offer! ⚡

04/09/2026

⚡ 5 DAYS TO GO! ⚡

Come along to Smart Merchants Hertford Trade Day to:

🔹 Meet leading manufacturers
🔹 See the latest products & innovations
🔹 Discuss your upcoming projects
🔹 Take advantage of exclusive on-the-day offers
🔹 Get expert technical advice & support

ALL LED WISKA UK Ltd BG Electrical CT1

📅 Wednesday 9th September
📍 Smart Merchants, Hertford

Don’t miss out — come along and see what’s on offer! ⚡

03/09/2026

⚡ 6 DAYS TO GO! ⚡

Come along to Smart Merchants Hertford Trade Day to:

🔹 Meet leading manufacturers
🔹 See the latest products & innovations
🔹 Discuss your upcoming projects
🔹 Take advantage of exclusive on-the-day offers
🔹 Get expert technical advice & support

ALL LED WISKA UK Ltd BG Electrical CT1 dietzel_univolt Electrium Sales Ltd - Siemens Forum Lighting Solutions

📅 Wednesday 9th September
📍 Smart Merchants, Hertford

Don’t miss out — come along and see what’s on offer! ⚡

15/05/2026

⚡ Join us at Smart Merchants Hertford for our September Trade Day! ⚡

We’re excited to welcome customers, contractors, installers and industry professionals to our Trade Day on Wednesday 9th September at Smart Merchants.

Come along to meet leading manufacturers, see the latest products and innovations, discuss upcoming projects and take advantage of exclusive on-the-day offers and technical support.

We’ll be showcasing products and solutions from:
🔹 Wylex
🔹 All LED
🔹 BG
🔹 Univolt
🔹 WISKA
🔹 Forum

📍 Smart Merchants
📅 Wednesday 9th September
⏰ Trade Day Event

Whether you’re looking for the latest product knowledge, new supplier opportunities or simply a chance to network with the trade, we’d love to see you there.

Keep an eye out for further details and exclusive promotions coming soon!

Electrium Sales Ltd - Siemens ALL LED Luceco Group Dietzel Univolt WISKA UK Ltd Forum Lighting Solutions

Address

Unit 4 Priory House, Mimram Road
Hertford
SG141NN

Opening Hours

Monday	7:30am - 5:30pm
Tuesday	7:30am - 5:30pm
Wednesday	7:30am - 5:30pm
Thursday	7:30am - 5:30pm
Friday	7:30am - 5:30pm

Telephone

+441992536393

Website

facebook.com

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