Smart Merchants Ltd

03/06/2026

💡 NOW IN STOCK – SPARTAN PRO ROTALENS™ DOWNLIGHTS AT SMART MERCHANTS! 💡

We're excited to announce that the innovative Spartan Pro ROTALENS™ Downlight is now available from Smart Merchants.

Designed with flexibility in mind, the ROTALENS™ allows installers and end users to simply twist the lens to change the colour temperature, eliminating the need to stock multiple fittings and making it easier than ever to achieve the perfect lighting environment.

✅ Key Features & Benefits:
🔄 Twist-to-change CCT technology
💡 Select between 2700K Warm White, 4000K Natural White, and 6000K Cool White
⚡ Energy-efficient LED performance
🔧 Quick and easy installation
🏠 Ideal for domestic, commercial and refurbishment projects
📦 Reduces stockholding requirements with one fitting covering multiple applications
🛡️ Reliable performance backed by a 3-Year Warranty

Whether you're creating a warm and welcoming atmosphere, a bright working environment, or a crisp modern finish, the Spartan Pro ROTALENS™ from ALL LED Ltd gives you complete control with a simple twist.

📍 Available now from Smart Merchants
📞 Call your local branch for pricing and availability.

15/05/2026

⚡ Join us at Smart Merchants Hertford for our September Trade Day! ⚡

We’re excited to welcome customers, contractors, installers and industry professionals to our Trade Day on Wednesday 9th September at Smart Merchants.

Come along to meet leading manufacturers, see the latest products and innovations, discuss upcoming projects and take advantage of exclusive on-the-day offers and technical support.

We’ll be showcasing products and solutions from:
🔹 Wylex
🔹 All LED
🔹 BG
🔹 Univolt
🔹 WISKA
🔹 Forum

📍 Smart Merchants
📅 Wednesday 9th September
⏰ Trade Day Event

Whether you’re looking for the latest product knowledge, new supplier opportunities or simply a chance to network with the trade, we’d love to see you there.

Keep an eye out for further details and exclusive promotions coming soon!

Electrium Sales Ltd - Siemens ALL LED Luceco Group Dietzel Univolt WISKA UK Ltd Forum Lighting Solutions

14/05/2026

Another strong addition to the shelves at Smart Merchants — we are pleased to announce that we now stock the full Wylex range ⚡

From consumer units and protection devices through to essential circuit protection products, we are continuing to strengthen our offering to support electrical contractors, wholesalers, housing maintenance teams and commercial projects across the region.

✅ Competitive pricing
✅ Strong local stock holding
✅ Fast turnaround and same-day delivery options
✅ Custom build services available

A huge thank you to our customers for the continued support — we look forward to supplying even more projects with trusted brands and reliable service.

14/04/2026

We have this Brilliant product
IN STOCK
at ALL 3 of our Branches.
Pop in to see us
or
contact your local Branch:
Hertford 01992 536393,
Bishop’s Stortford 01279 210580,
Hitchin 01462 440445

08/04/2026

Temporary Driver required in Hertford from Monday April 27th to Friday 8th May 8.30am - 5.30pm. Delivering Electrical and security products into London, Herts and Essex. Sprinter and Ford Connect van
Contact Paul on 01992 536393

Smart Merchants are an Electrical and Security Supplier based in Hertford, Bishop's Stortford & Hitchin, Herts. We offer superb service and value to our Customers.

01/04/2026

31/03/2026

A massive thank you to ALL LED for our new counter displays & LED panels at our Hertford Branch!!! Thank you for your continued support

30/03/2026

Smart Merchants has become a go-to partner for both electrical and security supplies to professional contractors and installers, and it’s easy to see why. Our stock holding is second to none—whether it’s everyday essentials or more specialist products, we consistently have what you need, when you need it. What really sets us apart is our delivery capability; the combination of reliable nationwide service and responsive same-day delivery keeps your projects moving without costly delays.

Beyond that, the team’s knowledge and experience genuinely make a difference. You’re not just placing an order—you’re dealing with people who understand the industry, offer practical advice, and help find the right solution first time. That level of service, backed by strong availability and logistics, gives our clients complete confidence on every job. For any contractor or installer looking for a dependable, knowledgeable, and proactive wholesaler, Smart Merchants is an easy choice.

30/01/2026

Did you know, we stock Fusebox Products

01/01/2026

Happy New Year to all.
Thank you to all that have supported us in 2025.
Wishing you a prosperous 2026 filled with continued success and new opportunities.
We look forward to welcoming everyone back next week to all our branches.
We're back to normal opening times from Monday 5th January 2026