Kameleon Marketing

17/07/2026

I have recently started working with the team at The Frog Project and have been thoroughly inspired by their passion to bring yoga, wellbeing and meditation to women age 40+ in their own home.

They already have the social proof they are doing it right with over 50 5-star Trust Pilot reviews with recurring themes of people loving the community feel, the accessibility and variety of the teaching and online classes and that they offer "so much more than yoga".

If you are a woman over 40 looking for the chance to practice yoga and wellbeing at home, at your own pace, in a great nurturing community and at times that work with your busy schedule, check them out.

You can trial for free for 15 days >>

Live online yoga classes made for real bodies and busy lives. 25+ classes a week, expert teachers and a warm community. Try 15 days free, no card needed.

15/07/2026

12 years of Kameleon today. I still can't quite believe it.

When I started back in 2014, the marketing world looked nothing like it does now. Organic social media actually had reach 🤣. You could post something good and real people would see it, no budget required. SEO was just beginning to emerge as a proper sales channel, and getting in early felt a bit like catching a wave before anyone else had spotted it.

Twelve years on, the ground has shifted hugely. Now you have to pay to be seen on social. A zero-click culture is taking hold, with answers served up before anyone ever reaches your site, quietly pushing SEO out of the way.

Staying ahead means never standing still, so I invest in CPD hours regularly to keep my clients ahead of the curve. Even then, I'll happily admit the pace sometimes outruns me it's moving at such a pace 😭!

But the part that's kept me going through all of it is the people and my partners.

I've been lucky to work with clients who bring genuinely brilliant things to the world, who care deeply about their businesses, and who never stop wanting to learn, grow and serve their customers better. It has been a real honour to support them on their journey.

And my partners, past and present, like the amazing team at Ethos Metrics and Design Tribe who are equally as committed and loyal - I know they have my back and that of my clients.

So thank you. To every client, past and present, who trusted me with their marketing and their ambitions and to every partner who has supported me.

I'm more grateful than a post can really capture, and I can't wait to see what the next chapter brings.

Onwards and upwards! 😍

11/03/2026

Meta has announced a change that advertisers should be aware of - if you advertise on Facebook or Instagram read on!

From 1 July 2026, Meta will begin applying location-based fees to ads delivered in certain countries to cover Digital Services Taxes (DST) and other regulatory costs.

What does this mean in practice?

These fees are based on where your ads are shown (your audience location) – not where your business is based. They will be added after ads are delivered, rather than being included within your campaign budget.

Current location fees include:
• Austria – 5%
• France – 3%
• Italy – 3%
• Spain – 3%
• Turkey – 5%
• United Kingdom – 2%

For example:
If you run £100 of ads targeting the UK, an additional £2 location fee would be added, bringing the total to £102 (plus any applicable VAT).

A few key points for advertisers:
✔ The fee applies to all ad formats (image, video etc.)
✔ It also applies to WhatsApp click-to-message campaigns and marketing messages invoiced with ads
✔ It will appear itemised by jurisdiction for transparency
✔ Your campaign budget will not automatically include this fee

Meta says this change reflects the evolving regulatory environment, and other major digital platforms may adopt similar approaches.

👉 If you’re managing paid social campaigns, you need to factor these additional costs into your planning and ROI reporting.

Read more from Meta here - https://business.facebook.com/business/help/1238737454289085