The principal objective of the NCCA is the establishment and maintenance of minimum standards within the carpet and upholstery cleaning trade, with the dual aim of safeguarding the reputation of the industry and protecting its customers, whether in the domestic or the commercial sphere. The NCCA is regulated by its Articles of Association and members are required to abide by the Code of Practice,
which covers specifics such as fair pricing, service, complaints procedures and consumer protection, and is designed to ensure customer satisfaction at all times. All members are expected to provide a fair deal and the highest levels of workmanship for their customers, summed up by the Association's motto: “SERVICE WITH INTEGRITY”. By means of its strict membership criteria and comprehensive training programme, the Association believes it can uphold its promises to potential customers, that every one of its members holds a recognised qualification, is fully insured for their work and can provide the highest standards of service and professionalism within the industry.