20/09/2026
You’re “showing up” on your socials, but that’s not the same as selling through your socials. What’s the difference?
Great question!
Selling is about helping your ideal customer see themselves using your products. It’s about helping them to see your products in their world.
This means that the ways you’ll talk about your products will be different…and yes you will be speaking about them!
Selling isn’t about endless pictures of your products without context, but about telling stories about what you create through the eyes of your customers.
Marketing is about making people aware of your business and the products you create.
Selling is about inspiring a desire for what you create.
Both processes are incredibly important and it’s impactful to your business when you know which activity you’re doing at any given time.
My upcoming workshop, Selling With Scenarios will help you to lean into your selling bag, highlighting the difference between sales and marketing activity, whilst giving you a solid framework for how to construct your sales focused messaging.
If you’d like to know more, comment SELL and I’ll send you the details to reserve your place.