28/10/2026
AI can create content at scale. But should you publish everything it produces?
Publishing more blog posts doesn't automatically mean better SEO or stronger audience trust.
On The Website Growth Show, Nattha Wannissorn, PhD shared an important distinction: AI can work well for straightforward, fact-based questions, but complex topics require much more care.
Think about the difference between answering a simple factual question and explaining a complex medical condition.
The level of nuance matters.
So, instead of letting AI generate and publish content without human involvement:
✅ Use AI to support research and content creation.
✅ Add human expertise, judgment, and perspective.
✅ Review complex or sensitive topics carefully.
✅ Prioritize accuracy and usefulness over publishing volume.
The goal isn't to publish more content. It's to publish content people can trust.
AI can help you work faster, but it shouldn't replace the expertise that makes your content valuable.
🎙️ Hear more from Nattha on The Website Growth Show.
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