The MSP Growth Hub

17/09/2026

In just 7 days, One of our clients posted on LinkedIn and received 276 comments, 349 likes, 8 reposts and 347k impressions… all by using our Sales & Marketing Framework 😳

However, we know this is just ONE piece of the massive marketing puzzle and Businesses don’t engage with an IT Support/MSP business just because they posted ONCE on LinkedIn 🤦🏼‍♂️

They struck gold 🏆 with the engagement and now was the time to build a 360 degree outreach campaign to keep the Linkedin Love ❤️ alive and to start conversations that convert 💷

🤷🏼‍♂️ First of all why do MSP struggle to get new sales leads🤷🏼‍♂️
1️⃣ - They're too technical and Sales & Marketing is not their Happy Place
2️⃣ - They don’t know where to start
3️⃣- It takes far too long and doesn’t return on the investment
4️⃣ - They're scared of selling and asking for money
5️⃣- They believe that ALL IT Support/MSPs offer the same services
6️⃣- They struggle to come up with ideas to create compelling scroll stopping content
7️⃣ - They simply lack the confidence

At The MSP Growth Hub we know there are ONLY 6 simple steps to getting new leads and we have summarised them in a single page PDF that we call 'The Shoe Leather Sales Plan'

The Plan was born after 3 clients asked me the same question ALL on the same day!

They said:

'Listen Ian….Just tell me the steps that I need to do to get new leads in my MSP - no more - no less, just TELL ME!'

And the reason for its name is because, when you need to get Sales quickly - It’s time to get your shoes on and burn some shoe leather, get out of the office and away from the desk.

The 6 Steps go like this…
✅ Step 1: - Set out your targets
✅ Step 2: - Identify your ideal customer
✅ Step 3: - Build high quality connections
✅ Step 4: - Add Middle of funnel magic
✅ Step 5: - Consistency over quantity wins every day
✅ Step 6: - Measure what matters

So, IF getting new fresh leads in your MSP is a priority for you now, and you'd like a copy of the plan, then all you need to do is CLICK HERE : https://bit.ly/slsp-il-li

❤️ You are going to love this! ❤️ (read to the bottom!)

Here's to your success in 2026! 🥂

P.S When you download The SHOE LEATHER SALES PLAN, you'll get access to:

🚀 - A copy of The 6 Step PDF Guide that explains what you need to do AND in what order!
🚀 - A link to our 'Scale Your MSP Quiz', so that you can score your own business and it's ability to scale with confidence and also get a personalised report.
🚀 - A direct Link to the IT Experts Podcast where Stuart Warwickick and I walk you through The Key Steps to help you get started with Marketing.
🚀 - FINALLY, a copy of the recording to an Online Training event called The New Client Runway Masterclass, where we share with you how to embed the frameworks we use at The MSP Growth Hubub to help IT Support/MSP businesses navigate their path to success through the complicated Sales & Marketing journey to gaining fresh new leads.

16/09/2026

One of the biggest mistakes MSP owners make? 👇

Trying to grow the business… without measuring anything. 📊

You can’t improve what you don’t track.

At the Growth Hub, we look at:
✅ Business maturity
✅ Engagement
✅ Progress
✅ Profitability
✅ Revenue per employee
✅ Headline numbers

Because real growth always shows up in the numbers.

Not just “feeling busy.” ⚠️

The right strategy, in the right order, with consistent action… creates measurable results.

And that’s how you move from guessing… to scaling with confidence. 🚀

If you want a clear growth plan for your MSP and understand what numbers actually matter, book a Right Fit Clarity Call with us: https://go.themspgrowthhub.com/are-we-the-right-fit/

14/09/2026

That call from your biggest client is the one every MSP owner dreads. 📞

"We've been bought out." "We're leaving." "We can't afford it anymore."

If a huge chunk of your revenue sits with one client, client concentration risk could be quietly building under the surface, even while your numbers look healthy. ⚠️

In the latest episode of the IT Experts Podcast, I break down five practical steps to protect your MSP before that call ever happens:
✅ Calculate what your top 10 clients contribute to revenue
✅ Stress test the impact of losing your biggest client tomorrow
✅ Build a rolling 90 day cash flow forecast 💰
✅ Set a target to reduce dependency on any one client 🎯
✅ Strengthen your new client runway with consistent new business 🚀

None of this is complicated. It simply takes intention and a plan. 💡

🎧 Tune in now and get ahead of client concentration risk before it gets ahead of you - https://themspgrowthhub.com/podcasts/ep302-why-your-biggest-client-could-be-your-biggest-problem-with-ian-luckett/

What's your biggest client currently worth as a percentage of your revenue? Let me know below.👇

If you're curious to grow your MSP and boost your profits, then take the MSP Mastery Quiz. In just three minutes you'll get a 360-degree scan of your MSP and a personalised report with some valuable insights to help you get more focused, optimise your team better and generate more leads.

Just click here to get started : - https://bit.ly/swcQuiz

11/09/2026

Most business owners think an intensive is just two days out of the office.

It's not. It's the reset that shows them how far they've actually come. 🔋

Every cohort walks in tired. 16 weeks is a long stretch, and by the time they reach us they're running on fumes. 😩

Then something shifts. They start to sit up straighter. They look back and realise:
→ They've done more than they think
→ They can finally see where the real gaps are
→ They know exactly what needs to happen next

That's the whole point of the rhythm. Two days in the room, then 8 weeks of alignment, then back to the intensive to get clear again. 🔁

It's not about cramming in more information. It's about giving owners the space to see their own progress, and the focus to act on it.

Overwhelmed and tired in. Energised and focused out. 💪

That's a great two days.

Watch the full clip below 👇

Listen to the full podcast here - https://themspgrowthhub.com/podcasts/ep292-the-mspgh-may-2026-intensive-round-up/

10/09/2026

What are your thoughts on a 4-day work week? And do you think this could work for MSPs in the IT industry?

A six-month trial period of a four-day working week was launched across the UK 3 years ago, which saw 30 firms working four-day weeks for the same salary, and last month 200 UK companies signed up for a permanent four-day week...too good to be true or genius idea?

According to this article technology, IT and software firms are amongst the best represented to adopt this working model. I’m aware of some business owners in our community scaling back to 4-days, but not company-wide reduced hours.

Would love to hear from any MSPs embracing this model: https://www.theguardian.com/money/2025/jan/27/two-hundred-uk-companies-sign-up-for-permanent-four-day-working-week

More than 5,000 workers to benefit from reduced hours with no loss of pay

09/09/2026

One of the biggest mistakes MSP owners make? 👇

Trying to grow the business… without measuring anything. 📊

You can’t improve what you don’t track.

At the Growth Hub, we look at:
✅ Business maturity
✅ Engagement
✅ Progress
✅ Profitability
✅ Revenue per employee
✅ Headline numbers

Because real growth always shows up in the numbers.

Not just “feeling busy.” ⚠️

The right strategy, in the right order, with consistent action… creates measurable results.

And that’s how you move from guessing…
to scaling with confidence. 🚀

If you want a clear growth plan for your MSP and understand what numbers actually matter, book a Right Fit Clarity Call with us: https://go.themspgrowthhub.com/are-we-the-right-fit/

08/09/2026

Most MSPs stay small because they think small. Adam Monks didn't. 🚀

In this week's episode, I sit down with Adam Monks, group director for technical services at Academia Technology Group, to talk about how he helped build a ten million pound co-managed MSP from two people to over a hundred staff. 📈

Here's what stood out:
✅ Clients buy you before they buy your accreditations
✅ The round tables that quietly built trust over nine to twelve months
✅ Why the 25 to 40 staff stage is the hardest leadership shift of all
✅ The marketing pivot that turned a flat year into consistent growth
✅ How co-managed and fully managed can work side by side, with very different margins

Adam Monks also shares the story behind SmartDesc's merger with Academia Technology Group, and what it takes to keep thinking bigger even after you've built something significant.

If you have ever felt boxed in by size, this one will shift your thinking.

🎧 Tune in to hear the full conversation with Adam Monks - https://themspgrowthhub.com/podcasts/ep301-stop-thinking-small-the-mindset-shift-that-helped-build-a-10-million-co-managed-msp-with-adam-monks-and-ian-luckett/

If you're curious to grow your MSP and boost your profits, then take the MSP Mastery Quiz. In just three minutes you'll get a 360-degree scan of your MSP and a personalised report with some valuable insights to help you get more focused, optimise your team better and generate more leads.

Just click here to get started : - https://bit.ly/swcQuiz

08/09/2026

Three hours until The £400K–£900K MSP Growth Trap workshop goes live.

At 11am UK time, a group of IT support and MSP owners will get on a call to work out exactly what's holding their growth back, and what needs to change first.

If you've been on the fence, this is the last practical moment to join.

No fluff, no theory for the sake of it. Just a straight look at where your MSP genuinely stands, and one clear thing to fix first.

Register here: https://go.themspgrowthhub.com/the-400k-900k-msp-growth-trap/

07/09/2026

Tomorrow, we'll be live for The £400K–£900K MSP Growth Trap workshop.

At 11am UK time, we're running a free session for IT support and MSP owners who know something needs to change in their business but haven't been able to pin down exactly what.

No 90 minutes of theory. You'll leave knowing exactly where your MSP stands, what's actually holding growth back, and one clear thing to fix first.

If you've been meaning to register, this is the moment.

Register here: https://go.themspgrowthhub.com/the-400k-900k-msp-growth-trap/

05/09/2026

Two MSP owners, same turnover, same market.

One works 70-hour weeks. Answers every ticket escalation personally. Hasn't taken a proper weekend off in over a year.

The other works sensible hours. Delegates most of the day-to-day. Takes actual holidays.

Guess which one's stuck at the same revenue as eighteen months ago.

Trick question. They both are.

Effort was never the variable. If it were, the 70-hour owner would be miles ahead, and they're not, they're in exactly the same place as the person who worked half as hard to get there.

What actually separates the ones who break through £400K–£900K from the ones who plateau isn't hours. It's whether new business depends on the owner personally, or whether there's a structure behind it that works without them in the room.

That's the whole first part of what we're covering this Tuesday, live. Not another push to work harder. A proper look at the structure question instead.

Register here: https://go.themspgrowthhub.com/the-400k-900k-msp-growth-trap/