27/05/2026
One of the biggest pitfalls in change and project delivery is failing to define value and desired outcomes from the very beginning 🙌
Too often, organisations move quickly into delivery and then attempt to retrofit value afterwards, making it difficult to measure impact, align stakeholders, or understand whether the change has truly been successful.
In part 3 of our conversation with Nick Dobson our Principal Consultant here at CITI, he explores why “beginning with the end in mind” is essential for meaningful delivery and shares how our BIP Mapping approach (Benefits, Impact, Product) helps organisations connect delivery activity back to real outcomes and value creation 🌱
If you’re leading change or projects within your organisation, this discussion offers an important reminder: delivering outputs is not the same as delivering value.
You can book onto our CITI Sponsorship Masterclass, on 1st - 2nd July, using the link in our bio 🔗