17/09/2026
5 things charity leaders can do to make Trust Fundraising more successful
Rosie shares her biggest takeaways from LarkOwl’s Trust Fundraising 2.0 training.
Successful trust fundraising isn’t the trust fundraiser’s job alone.
Charity leaders have a big role in creating the conditions for success.
1. Get clear on your charity's outcomes
Funders want to understand the difference their money will make. Be clear on what will change, for whom, and how you’ll know.
2. Map your networks against your funding pipeline
Sit down with your fundraiser and map your organisation’s networks against your funding pipeline.
3. Have a LinkedIn strategy
Don’t just have a presence. Share insight, learning and impact. Be intentional about who you want to reach. Engage with funders and partners through commenting on their posts.
4. Give your fundraiser access to the charity
Strong applications need good information. Give fundraisers access to programme teams, data, budgets, stories, learning and organisational plans.
5. Measure more than income
Work with your trust fundraiser to identify KPI's that are not just about the money raised. Consider measuring the quality of your funding pipeline (e.g. how many applications are warm) and number of funder relationships being built.
The question for charity leaders is:
Are we asking our trust fundraiser to raise more, or are we actively helping create the conditions that make raising more possible?