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http://www.lmc-associates.co.uk/

LMC Associates, BT23 5, Newtownards (2026)

17/09/2026

Before things get busier, make sure the team knows what good service looks like.

When customer numbers increase and the pace of the working day picks up, the quality of the customer experience often comes down to the small things. How people are welcomed, how clearly information is communicated, how confidently questions are handled and whether the standard of service feels consistent from one member of staff to the next.

That is why this can be such a useful time to invest in customer service training. Our WorldHost™ Principles of Customer Service programme gives teams the chance to step away from the day-to-day for a while, look properly at the experience they are creating and strengthen the skills and standards that support it.

For organisations bringing in new staff, refreshing existing teams or simply wanting everyone to work from the same service expectations, in-house training can be particularly valuable. It allows the learning to be connected back to your own customers, your environment and the situations your people are most likely to encounter, rather than feeling like a generic course that sits separately from the business.

The aim is not to give people a script. It is to help them feel better prepared, more consistent and more confident in the way they represent the organisation, especially when the pace is higher and good service still needs to feel effortless from the customer’s point of view.

If your team would benefit from some focused customer service development before things get busier, we would be very happy to discuss an in-house WorldHost™ Principles of Customer Service programme.

𝗟𝗠𝗖 𝗔𝘀𝘀𝗼𝗰𝗶𝗮𝘁𝗲𝘀
📈 Licensed SOSTAC®️ & WorldHost™️ Trainer
Marketing Strategy | Business Mentoring & Coaching

📞 Book a call: https://www.lmc-associates.co.uk/book-a-call
✉️ [email protected]
📱 UK: +44 754 669 6130 | Ireland: +353 1 265 5663

15/09/2026

Senior marketing support, right when you need it

With Q4 only a couple of weeks away, many businesses will already have a good sense of what they want the final stretch of the year to deliver.

What is not always as clear is whether the marketing has enough senior input behind it to get there.

Sometimes there is already a capable team doing good work. Sometimes the activity is happening, but the direction needs strengthening. And sometimes the business has simply reached a point where experienced marketing leadership would help connect the strategy, people, investment and wider commercial goals more effectively.

That is where Fractional Marketing Leadership can be particularly valuable.

At LMC Associates, Lydia can work alongside your existing leadership and marketing teams on a fractional or part-time basis, bringing senior marketing expertise without the cost or commitment of a full-time CMO or Head of Marketing.

That support can include shaping the marketing strategy, setting clearer objectives, reviewing budgets and resources, guiding the internal team, working collaboratively with existing suppliers and making sure marketing activity remains closely connected to what the business is trying to achieve.

For some organisations, Q4 itself can be the right window for that support. Three focused months can give the business experienced input through an important part of the year, while also helping shape priorities and direction for what comes next.

The intention is not to arrive and replace what is already there. It is to understand the business, work alongside the people already involved and bring the senior experience and structure that can help marketing perform more effectively.

So if you are looking towards the final quarter and feel your marketing would benefit from an experienced hand at senior level, without making a full-time hire, we would be very happy to talk through what Fractional Marketing Leadership could look like for your organisation.

𝗟𝗠𝗖 𝗔𝘀𝘀𝗼𝗰𝗶𝗮𝘁𝗲𝘀
📈 Licensed SOSTAC®️ & WorldHost™️ Trainer
Marketing Strategy | Business Mentoring & Coaching

📞 Book a call: https://www.lmc-associates.co.uk/book-a-call
✉️ [email protected]
📱 UK: +44 754 669 6130 | Ireland: +353 1 265 5663

10/09/2026

There is a big difference between managing someone’s work and helping them develop.

Most managers become very familiar with deadlines, priorities, performance and keeping things moving. The development side of the role can be harder, particularly when the instinct is to solve the problem, give the answer or move straight to the next task.

Coaching gives managers another way to approach those conversations. It helps them listen more carefully, ask better questions, understand what is really getting in the way and support people to build their own confidence and judgement over time.

That is the focus of our Introduction to Coaching programme coming up next month.

Designed for anyone with line management responsibilities, the day introduces the principles, skills and recognised models behind effective coaching, alongside practical exercises that give participants the opportunity to try those approaches for themselves in a supportive environment.

We will look at the role and responsibilities of a coach, different coaching models and techniques, boundaries and agreements, common barriers to coaching and how to manage the coaching process effectively within an organisation.

For managers, team leaders and organisations investing in their people, it is a useful opportunity to strengthen a part of management that can have a real influence on confidence, ownership and development across a team.

Introduction to Coaching
📅 Tuesday 20 October 2026
🕤 9:30am to 4:30pm UK time
💻 Online via Zoom
🎓 Certification provided by People1st International

Find out more and book here:
https://www.lmc-associates.co.uk/event-details/introduction-to-coaching-certified-by-people1st-international

𝗟𝗠𝗖 𝗔𝘀𝘀𝗼𝗰𝗶𝗮𝘁𝗲𝘀
📈 Licensed SOSTAC®️ & WorldHost™️ Trainer
Marketing Strategy | Business Mentoring & Coaching

📞 Book a call: https://www.lmc-associates.co.uk/book-a-call
✉️ [email protected]
📱 UK: +44 754 669 6130 | Ireland: +353 1 265 5663

08/09/2026

Supporting the people behind better business decisions

I’m very pleased to support this year’s MENTupLEADup® Leadership Conference, taking place on Wednesday 14 October at Riddel Hall, Queen’s University Belfast.

The theme for 2026 is Leading With Authenticity, Building With Sustainability, and the day will bring together business leaders, consultants, mentors, advisers and senior professionals from across the business support community.

For those of us who spend a lot of our time helping others think through growth, leadership, change and the decisions that come with running a business, it is important to make space for our own learning too. This conference creates that opportunity, with a full day of shared insight, discussion and professional development.

The programme will include perspectives from across economics, enterprise support, policy, mentoring and professional practice, giving attendees the chance to hear from experienced voices, compare ideas and connect with others working across the sector.

CPD credits will also be available, and the 2026 Excellence in Business Support Award, sponsored by ILM, will form part of the day.

I’ve been delighted to provide a little support to the organiser, my colleague and friend Michelle Lestas, behind the scenes, so I’m very happy to help spread the word about what looks set to be a genuinely valuable event for anyone working in business support, consulting, mentoring, coaching or advisory services.

MENTupLEADup® Leadership Conference 2026
📅 Wednesday 14 October 2026
📍 Riddel Hall, Queen’s University Belfast
⏰ 9:30am to 4:30pm

You can find out more and book here:
https://mentupleadup.com/events/conference-2026

𝗟𝗠𝗖 𝗔𝘀𝘀𝗼𝗰𝗶𝗮𝘁𝗲𝘀
📈 Licensed SOSTAC®️ & WorldHost™️ Trainer
Marketing Strategy | Business Mentoring & Coaching

📞 Book a call: https://www.lmc-associates.co.uk/book-a-call
✉️ [email protected]
📱 UK: +44 754 669 6130 | Ireland: +353 1 265 5663

03/09/2026

Mentoring with Confidence | 30 September

Being asked to mentor someone can be a real vote of confidence in your experience. It can also leave you wondering exactly what a good mentoring relationship should look like in practice.

When do you listen and when do you challenge? How much direction should you give? Where does mentoring end and coaching begin? And how do you make sure those conversations are genuinely useful for the person you are supporting?

That is exactly the thinking behind Mentoring with Confidence.

On 30 September, I will be delivering our next live online programme, certified by People1st International and specifically designed for those who are new to mentoring and want a stronger foundation for the role.

Across the day, we will explore the mentoring lifecycle, different approaches to mentoring, the skills and qualities of an effective mentor, how to build a constructive relationship and how to run mentoring sessions that have purpose. We will also spend time looking at the distinction between coaching and mentoring, something that can understandably become blurred when you are supporting someone’s development.

The emphasis throughout is practical. The programme is designed to give participants tools and techniques they can take back into their organisation and use in real mentoring conversations, rather than simply learning the theory behind the role.

If mentoring is becoming part of your role, or your organisation is looking to develop people who can support others more effectively, I would be delighted to welcome you along this September.

📅 Wednesday 30 September 2026 | 09:30 to 16:30
💻 Live online via Zoom
People1st International certification is included.

If you would like to join me, the September programme is now open for booking:
https://www.lmc-associates.co.uk/event-details/mentoring-with-confidence-online-certified-by-people1st-international-2

𝗟𝗠𝗖 𝗔𝘀𝘀𝗼𝗰𝗶𝗮𝘁𝗲𝘀
📈 Licensed SOSTAC®️ & WorldHost™️ Trainer
Marketing Strategy | Business Mentoring & Coaching

📞 Book a call: https://www.lmc-associates.co.uk/book-a-call
✉️ [email protected]
📱 UK: +44 754 669 6130 | Ireland: +353 1 265 5663

01/09/2026

Hello September, hello autumn, and hello you lovely folk.

We hope everyone managed to get some well-deserved rest over the weekend and, if you were able to make the most of the bank holiday yesterday, even better.

There is something about the start of September that feels like a natural shift in pace. Summer is beginning to wind down, people are returning from leave, diaries are filling again and attention starts to move towards what the final stretch of the year still needs.

And there is still plenty of time left in 2026 to make meaningful progress.

If you are looking at the calendar and thinking there are plans that need sharpening, conversations that need to happen, teams that could benefit from support, or areas of the business that deserve a little more focus before the year is out, September is a very good point to start bringing those things into view.

That might mean revisiting the marketing strategy, putting some structure around Q4, booking in training for the team, strengthening leadership through mentoring or coaching, or creating space for a facilitated planning session before the final quarter gets underway.

At LMC Associates, we will be doing exactly the same on our side: taking stock of what the year has brought so far, looking ahead to the months to come and continuing to support businesses, leaders and teams across marketing strategy, Fractional Marketing Leadership, business advisory, mentoring, coaching, facilitation and training.

So, here’s to September. A new month, a change of season and still a very healthy amount of 2026 left to work with.

𝗟𝗠𝗖 𝗔𝘀𝘀𝗼𝗰𝗶𝗮𝘁𝗲𝘀
📈 Licensed SOSTAC®️ & WorldHost™️ Trainer
Marketing Strategy | Business Mentoring & Coaching

📞 Book a call: https://www.lmc-associates.co.uk/book-a-call
✉️ [email protected]
📱 UK: +44 754 669 6130 | Ireland: +353 1 265 5663

28/08/2026

How are we heading into September already?

2026 seems to be moving at some pace.

Next week takes us into the final month of Q3, which means there is only one full quarter left after September. It is one of those points in the year that can catch you slightly off guard, especially when January somehow still does not feel that long ago.

For businesses, September can be a useful marker. Not necessarily for ripping up the plan or introducing a whole new list of priorities, but for looking at what the year has actually shown you so far.

There is now plenty of real information to work with. Which areas have performed well, where customers have responded differently than expected, what the team has learned, which opportunities have developed and what may need more attention before the year closes out.

It is also a good time to look ahead. What needs to be properly progressed before Christmas? What conversations need to happen now rather than being pushed into November? And where would a little more structure, support or senior input make the final few months easier to navigate?

At LMC Associates, we work with organisations across marketing strategy, Fractional Marketing Leadership, business advisory, mentoring, facilitation and training, helping businesses make good use of what they have learned and approach the next stage with purpose.

September already. Honestly, where has this year gone?

𝗟𝗠𝗖 𝗔𝘀𝘀𝗼𝗰𝗶𝗮𝘁𝗲𝘀
📈 Licensed SOSTAC®️ & WorldHost™️ Trainer
Marketing Strategy | Business Mentoring & Coaching

📞 Book a call: https://www.lmc-associates.co.uk/book-a-call
✉️ [email protected]
📱 UK: +44 754 669 6130 | Ireland: +353 1 265 5663

27/08/2026

Your customer may look the same on paper. Their priorities may not.

One of the easiest traps in marketing is assuming that because you know your audience, you still understand how they are making decisions today. A customer profile written last year might still be broadly accurate, but plenty can change around it. Budgets tighten, approval processes shift, different objections start appearing, and buyers may become more cautious or place greater value on something that barely featured in the original plan.

That is why customer insight should never be treated as a one-off exercise. Often, the most useful information is already moving through the business every day. What are sales teams hearing more often? Where are good opportunities being lost? What questions keep coming through customer service? Which messages are getting a response, and which ones are starting to fall flat?

Bringing that evidence back into the marketing conversation can reveal quite a lot. It might influence how you position an offer, which audiences deserve more attention, how sales and marketing work together, or where the next bit of budget is better spent. Not every change calls for a new strategy, but every strategy benefits from being tested against what customers and the market are telling you now.

Much of our work around marketing planning, customer insight and business development comes back to that principle. A plan needs enough structure to give the organisation direction, but it also needs to stay connected to what is actually happening outside the business.

At LMC Associates, we help organisations bring those pieces together, using market insight, strategic planning and commercial thinking to make sure marketing decisions are grounded in current evidence rather than assumptions that may have quietly become outdated.

𝗟𝗠𝗖 𝗔𝘀𝘀𝗼𝗰𝗶𝗮𝘁𝗲𝘀
📈 Licensed SOSTAC®️ & WorldHost™️ Trainer
Marketing Strategy | Business Mentoring & Coaching

📞 Book a call: https://www.lmc-associates.co.uk/book-a-call
✉️ [email protected]
📱 UK: +44 754 669 6130 | Ireland: +353 1 265 5663

25/08/2026

Before the campaign. Before the content. Before the spend.

There is a lot of thinking that should happen before marketing activity begins.

A useful marketing plan should give a team much more than a calendar of campaigns and channels. It should help shape the decisions that determine whether the activity has a strong chance of working in the first place.

That starts with the business objective. Are we trying to grow revenue, enter a new market, improve retention, generate better leads or strengthen positioning?

Then comes the audience. Which customers represent the strongest opportunity, what matters to them, and where does the business have a credible reason to be chosen?

Positioning, proposition and differentiation matter too. If the value is not clear before the campaign starts, more content or more budget will not necessarily fix it.

A good plan should also help decide where the effort goes. Time, money and people are finite, so not every opportunity needs to be pursued at once.

And once the direction is agreed, delivery needs structure: clear responsibilities, timings and measures of success.

At LMC Associates, this is the kind of thinking we support through marketing strategy, SOSTAC®️ planning and Fractional Marketing Leadership.

The aim is to make sure marketing activity has a clear purpose, a defined audience, a realistic route to delivery and a way of knowing whether it is contributing to the wider business.

Because by the time the campaign goes live, a lot of the most important decisions should already have been made.

𝗟𝗠𝗖 𝗔𝘀𝘀𝗼𝗰𝗶𝗮𝘁𝗲𝘀
📈 Licensed SOSTAC®️ & WorldHost™️ Trainer
Marketing Strategy | Business Mentoring & Coaching

📞 Book a call: https://www.lmc-associates.co.uk/book-a-call
✉️ [email protected]
📱 UK: +44 754 669 6130 | Ireland: +353 1 265 5663

21/08/2026

When you need to see the business, not just run it

Running a business naturally pulls your attention towards what needs dealt with today.

But there are times when it is useful to look across the whole picture: growth, people, customers, performance, opportunities, priorities and the decisions that will shape what happens next.

That is the thinking behind CEO & Business Owner Advisory at LMC Associates.

This is an ongoing advisory relationship for CEOs, Managing Directors and business owners who value experienced, independent challenge and commercial perspective around the wider business.

There is no fixed agenda.

One month the focus might be growth and strategy. Another might be sales, marketing, people, performance, leadership or a significant opportunity that needs properly thought through before moving ahead.

The point is to create regular space away from the immediate demands of the business to look at what is changing, what deserves attention, where resources are being stretched and what the next 30, 60 or 90 days need to focus on.

Lydia brings experience across senior marketing, business development and general management roles, alongside her work with organisations across the private, public and third sectors. That means the conversation can move across different parts of the business rather than staying confined to one discipline.

The relationship typically includes a focused monthly advisory session, regular review of strategic and commercial priorities, clear actions and accountability, access between meetings when something would benefit from a quick perspective, and a broader quarterly step-back.

This is not about telling experienced leaders how to run their business.
It is about bringing challenge, perspective and structure to the conversations that help them lead it well.

If that kind of support would be useful for you or your business, you can read more about CEO & Business Owner Advisory here:

https://www.lmc-associates.co.uk/ceo-business-advisory

𝗟𝗠𝗖 𝗔𝘀𝘀𝗼𝗰𝗶𝗮𝘁𝗲𝘀
📈 Licensed SOSTAC®️ & WorldHost™️ Trainer
Marketing Strategy | Business Mentoring & Coaching

📞 Book a call: https://www.lmc-associates.co.uk/book-a-call
✉️ [email protected]
📱 UK: +44 754 669 6130 | Ireland: +353 1 265 5663

LMC Associates

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