16/10/2026
Tuesday 13 October.
40 business owners, entrepreneurs and like-minded people in one room.
We sold out.
Thank you to Dan Mold for these photos. They say it better than I can. 📸
Dr Mike Greene asked why 97% of entrepreneurs never make more than a decent living.
That question has stayed with me all week.
Next month, we're talking about something most business owners have thought about at least once.
Writing a book.
Here's the thing. I'm writing one myself.
And the further I get, the more I realise it isn't really about the book.
Here's why I think everyone in business should at least think about it.
It makes you the name people think of first. You're good at what you do. Your clients know it. A book tells everyone else.
It does the explaining before you're in the room. People turn up already knowing how you think.
It forces you to get clear. You can't write your method down until you've worked out what it is. Honestly, that's half the work of systemising a business anyway.
It lasts. A post is gone by Thursday. A book sits on someone's desk for years.
You don't need to be "a writer". You need something worth saying, and a process to get it out of your head.
That's where Julie Hogbin comes in.
You can see her on the screen in the first photo.
On Tuesday 3 November, Julie is speaking at PBN Peterborough.
Her talk: Authority by Design, Not by Default. How a book makes you the go-to name in your field.
Julie founded Book Catalyst, which takes people from an idea all the way to a published book. She also runs her own imprint, Hogbin House Publishing.
And she's written several books herself, including STRESS: The Reality and Wealth Beyond Money.
Doors and networking 5.30pm. Julie from 6.15pm, with time for your questions. Networking until 8pm. A hotel in Peterborough. Tickets £30.
Never been before? Message me and I'll send you a first-timer code.
Coming on your own? Most people do. I'll introduce you.
October went quickly. Please don't leave this one to the week before.
Because every year you put it off, someone else writes the book on your subject.
And then they're the name people mention.
So, if you wrote one, what would it be called?
Link to book your seat is in the first comment 👇