28/08/2026
⚡ The people who move faster don’t always know more. They just act sooner.
I was listening to a Steven Bartlett podcast earlier today and something his guest said really struck a chord with me.
She talked about one of her advantages in business being that she takes action faster than her competitors.
And I thought… YES. 👏
Because I see this all the time.
I’m a huge believer in taking action as soon as you reasonably can, and over the years I’ve noticed a very definite pattern with the business owners I work with.
The ones who make a decision, take action, test it, learn from it and adjust…
almost always reach their destination faster.
Then there are those who walk away to think about it.
They’ll come back to it next week.
Next month.
When things are quieter.
When they’ve got more money.
When they’re more confident.
When the timing feels right.
And sometimes, a year later, they’re still standing in exactly the same place. (often in a worse place ☹️)
The difference often isn’t ability.
It’s mindset.
Of course we need to make sensible decisions in business. I’m certainly not suggesting we throw caution to the wind and make reckless ones!
But there’s a big difference between due diligence and procrastination.
When we spend too long weighing up every possible pro and con, worrying about whether something will work, wondering what other people might think or waiting for absolute certainty, we can convince ourselves that we’re being sensible.
Sometimes we’re simply avoiding making a decision.
And procrastination has a cost.
It can cost you time.
It can cost you money.
It can cost you opportunities.
But perhaps most importantly…
it costs you learning.
Because even when something you try doesn’t work quite as you expected, you’ve learnt something.
You now have information you didn’t have before.
You can tweak it. Change direction. Improve it. Try again.
Meanwhile, the person still thinking about whether to start hasn’t learnt anything at all.
That’s why I often say:
Action creates information.
Information creates better decisions.
Better decisions create progress.
You don’t have to know that something will work before you start.
Sometimes you have to start to find out.
So perhaps the question isn’t…
“What if I make the wrong decision?”
Perhaps it should be…
“What could waiting cost me?” 🧡
As the old saying goes
"The early bird catches the worm!"
If you'd like some help in your business, message me TODAY don't wait until it's too late.
