Look in The Nest

Name: Look in The Nest
Address: Royston, GB
Telephone: +447888871707
Price range: ££

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Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Look in The Nest, Consulting Agency, Royston.

We provide 360 degree business advice, support and guidance for brands, retailers and manufacturers of maternity, baby and children's products, so you can start up or scale up your business, consciously and profitably.

04/11/2026

Thinking about a new market or a new buyer?

These are the seven questions we ask every brand first, whether they're coming into the UK or heading overseas.

· Have you researched the market?

· Do you know your competitors?

· Which route to market suits you?

· Who are your ideal retail partners?

· Is your deck tailored to this buyer?

· Is your line list priced for their territory?

· Can you replenish fast?

Save this for your next pitch. Want a hand? Book a 30 minute call, link in bio.

Build BETTER. Grow CONSCIOUSLY.

03/11/2026

Issue 18 of The Nest News is here.

Three reads for maternity, baby, and children's businesses this week:

· Get your brand into CWB this winter, with Laura's December/January deadlines

· PlasticFree Babies: how babies are exposed to microplastics, and how brands can help parents protect them

· Some relief for small shops: a glimmer of good news on business rates from the Budget

Not signed up yet? Link in bio. And if you know someone who'd love it, send it their way.

Build BETTER. Grow CONSCIOUSLY.

30/10/2026

Every brand needs a brand guardian.

This week I stood in for a founder at their content shoot, making sure everything stayed true to their brand.

Your brand guidelines should make sure everything you do:

· Looks the same

· Sounds the same

· Feels the same

Because customers don't buy from brands that confuse them.

Need help with yours? Link in bio.

Build BETTER. Grow CONSCIOUSLY.

29/10/2026

What's making parents question polyester?

Do parents really know how much of their children's clothing contains polyester? And do they understand what it's made from, why it's used and its environmental impact?

We've brought together six Instagram posts from brands and creators whose messages we believe are particularly thought-provoking.

Together, they reflect a conversation we're seeing more frequently: parents looking beyond the design, practicality and price of children's clothing and beginning to question the materials themselves.

And we think that's a conversation our industry needs to pay attention to.

Polyester has practical benefits, and natural alternatives aren't automatically sustainable. But conventional polyester is derived from fossil fuels, can shed microplastic fibres and does not readily biodegrade.

For us, this raises three important questions:

1. Are we doing enough to educate consumers about fibre composition?
2. Are brands being transparent about the materials they choose and why?
3. Are we considering the legacy of the products we're creating for future generations?

Because informed choices need FACTS, not FEAR.

Thank you to the brands and creators whose Instagram posts we've featured. We believe these messages raise important questions and deserve to be part of a wider industry conversation.
food.bible .clothing

Do you check the fibre composition when buying clothes for your children?

Build BETTER. Grow CONSCIOUSLY.

28/10/2026

What if your advertising isn't the problem? 👀

You're spending money on ads.

People are clicking.

But the sales aren't following.

The instinct? Spend more. Change the creative. Try another agency.

But before you do, ask yourself:

What happens after someone clicks?

Your advertising might be doing exactly what it's supposed to do. The problem could be what customers experience next.

Three things worth checking:

1️⃣ Positioning. Does your brand clearly communicate who it's for and why it matters?

2️⃣ Experience. Does your website deliver on the promise your advertising makes?

3️⃣ Conversion. Is anything making it unnecessarily difficult to buy?

A click isn't a customer.

And more traffic won't fix a disconnected customer journey.

Sometimes the smartest investment isn't more advertising. It's fixing what happens after the click.

Build BETTER. Grow CONSCIOUSLY.

27/10/2026

Issue 17 of The Nest News is out, with three stories for maternity, baby and children's businesses:

· The new brands I met at Harrogate: changing backpacks designed for dads, reusable nappies that start with just one, and Newlife, the charity turning dead stock into equipment for disabled children

· Preparing for a healthy pregnancy, Part 2: what goes on your body, and how brands and retailers can help

· The welly check: after a weekend Halloween party with all my nieces and nephews, a reminder of how quickly little feet grow, with expert advice from The Footwear Hub

There's a full blog on each one on our website.

And thank you for all your kind messages. My son is still in hospital, but he really does feel on the mend now.

Sign up via the link in bio.

Build BETTER. Grow CONSCIOUSLY.

20/10/2026

Issue 16 of The Nest News is out, with three stories for maternity, baby and children's businesses:

· Halloween fun that doesn't cost the planet: how our family celebrates, the little steps we take, and how retailers can make repeat wear easy. We're not perfect, but every year we try to do a little more. Little steps in the right direction.

· Hegen wins the BPIA Concept and Innovation Award 2026 at Harrogate, for a feeding system that grows with your baby

· Infection Prevention Week: The Lullaby Trust's guide to setting boundaries with visitors, kindly and confidently

And thank you to everyone who sent such kind messages yesterday. They meant so much.

Sign up via the link in bio.

Build BETTER. Grow CONSCIOUSLY.

19/10/2026

Our health is the most precious asset we have, and sometimes life reminds us of that in the hardest possible way.

Over the past week, one of my sons has been extremely unwell and admitted to hospital. Watching someone you love so much struggle with their health is heartbreaking. As a parent, you just want to protect them and make everything better.
It's been a powerful reminder of why I do what I do.

The instinct I feel to protect my three sons is also what drives me to help protect children I'll never meet. Babies being conceived today, newborns at their most vulnerable, children growing up now and those who will be born long after we're gone.

We can make a difference by helping parents access better information, being mindful of the products and environments children are exposed to, and encouraging more responsible choices in business and everyday life.

We can't control everything, but we can take responsibility for the things within our power.

I've often spoken about becoming good ancestors. This week, that feels more important than ever.

For our children. For their children. And for every generation that follows. 💙💙💙

15/10/2026

The SEFAR directory is growing.

Our members asked for more, so tomorrow I'm adding:

· New categories, including certifications and trade show calendars

· More detail on the profiles already there

If you run a maternity, baby or children's product business, brand, manufacturer or retailer, it's free to join right now.

Sign up via this link: https://www.thenest.uk.com/sefar-directory

Spot something missing once you're in? Tell me in the comments. I'll find the right solution for you.

Build BETTER. Grow CONSCIOUSLY.

14/10/2026

The SEFAR directory is free to join. For now.

Trusted experts for maternity, baby and children’s businesses, all in one place.

Don’t need them yet? Join anyway. When you do, you’ll know where to look.

Free before 1 January 2027. https://www.thenest.uk.com/sefar-directory.

Build BETTER. Grow CONSCIOUSLY.

Address

Royston

Telephone

+447888871707

Website

https://www.thenest.uk.com/, https://www.thenest.uk.com/scorecard

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