Look in The Nest

Look in The Nest Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Look in The Nest, Consulting Agency, Royston.

We provide 360 degree business advice, support and guidance for brands, retailers and manufacturers of maternity, baby and children's products, so you can start up or scale up your business, consciously and profitably.

19/06/2026

A line from Wednesday's Gen Z talk really resonated: be transparent about when you use AI. Authenticity builds trust.

So, honestly: I love AI. I use it every day, and I encourage our brands to use it too.

This week I built tools, the kind big retailers use to turn your Shopify reports into the headlines that matter. AI made it fast.

A client asked: can I just do this with AI? Yes. One caveat: AI is only as good as the brief you give it.

It does the heavy lifting. Knowing what to ask, and what it means, is where experience earns its keep. We help you use AI well, not gatekeep it.

Build BETTER. Grow CONSCIOUSLY.

17/06/2026

Off to Stratford today for the *Gen Z Reality Check*

Looking forward to hearing students from London College of Fashion share their research into Gen Z's attitudes towards retail and what they think brands need to do next.

Fresh perspectives are often where the best ideas begin.

I'll be sharing some of my key takeaways from today's event soon.

16/06/2026

It's not fewer babies. It's different spending.

The sustainable toy market is growing around 12 to 13% a year, even as conventional toys soften.

Parents are choosing on materials. What their child touches, plays with, and for a baby, puts in their mouth.

So 'decline' is really a reallocation. Spend moving toward better, safer, more responsible products.

That's not a threat to good businesses. It's the opportunity.

Build BETTER. Grow CONSCIOUSLY.

15/06/2026

Most newsletters tell you what happened.

Very few tell you what to do about it.

That's why we're launching The Nest. NEWS.

Every Tuesday we'll share:

3 signals shaping the maternity, baby and children's product industry

1 practical action you can take that week

Clear, useful insights delivered straight to your inbox

No fluff.

No selling.

Just insight and action.

Our first issue lands on 7 July and the waitlist is now open.

Take our 3-minute scorecard when you join so we can make the content relevant to your business.

Link in bio.

Build BETTER. Grow CONSCIOUSLY.

12/06/2026

The one fact that nobody likes to say out loud.

Birth rates are falling.

Fewer babies = a smaller baby products market.

This isn't a temporary dip. It's a demographic reality.

For brands, growth can no longer rely on market expansion. It has to be earned through:

Better products
Stronger ranges
Smarter margins
Clearer reasons for parents to choose you

There is no rising tide lifting all boats.

Build BETTER. Grow CONSCIOUSLY.

More insights to come.

11/06/2026

A statistic that stopped us scrolling this week.

The UK toy market grew to £3.9 billion in 2025, its first growth year in five years.

But here's the surprising part...

Toys bought for children grew by 4%

'Kidults' (15+ yrs) buying toys for themselves grew by 10%

'Kidults' now account for £1 in every £3 spent on toys in the UK.

It raises some fascinating questions about changing consumer behaviour and where families are choosing to spend their money.

Could this trend extend beyond toys and into the wider children's product industry?

We're digging deeper into the research and will be sharing more insights soon.

What do you think is driving this trend?

Source: Circana UK Toy Market Report, 2025.

10/06/2026

When was the last time you price benchmarked your products?

One of the most common responses we hear is:

"Our products are unique."
"Our quality is better."
"We have certifications our competitors don't."

And often, that's true.

But your customers don't always view your products through the same lens as you do.

Some customers are driven by values. Others are driven by price.

Regular price benchmarking helps you understand how your products compare in the real world and where you may be losing sales opportunities.

We recently completed a benchmarking project for an international brand, acting as their eyes and ears on the ground. The insights were invaluable and are helping to shape their future strategy.

If you'd like support conducting a robust price benchmarking exercise, whether you're based in the UK or internationally, get in touch with THE NEST.

09/06/2026

We've been busy adding some new free resources to the THE NEST website.

You'll now find scorecards for brands, manufacturers and retailers, designed to help businesses gain insight into what's working well and where they may benefit from additional support.

There are no right or wrong answers and no pass or fail. They're simply a practical tool based on more than 35 years of retail experience.

We've also launched waitlists for some exciting new services coming soon. Each includes a short questionnaire because we want to ensure we're creating resources that genuinely meet the needs of the businesses we support.

If you have a few minutes, we'd love you to take a look and share your feedback.

What's the one challenge your business is facing right now that you wish there was more support available for?

08/06/2026

Who does The Nest work with?

We work with brands, manufacturers and retailers in the maternity, baby and children's product sector.

From startups to established global businesses, size doesn't matter.

Location doesn't matter either.

What matters is that you're on a conscious journey and committed to becoming more sustainable, ethical and circular in the way you operate.

We believe the children's product category can and should be the first to become truly sustainable, ethical and circular.

If that sounds like your business, we'd love to connect.

Send us a message to find out how we can help.

04/06/2026

The Nest. is live.

Three free scorecards designed to give you an honest picture of where your business stands today.

The UK Buyer Readiness Scorecard
For manufacturers preparing to meet UK buyers.

The Brand Growth Readiness Scorecard
For businesses ready to grow with clarity and confidence.

The Retailer Growth Readiness Scorecard
For retailers ready to get more from their range and their space.

A few minutes to complete. A clear view of what is really working, and where the real opportunities are.

Curious about what working with The Nest. feels like? This is a good place to start.

Link in comments below:

Address

Royston

Telephone

+447888871707

Website

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