16/09/2026
Blogs!
Love ‘em or hate ‘em, they have a definite role to play in small businesses and organisations.
*They build trust with your audience by showing the person behind the business, not just the product or service.
*They give you something genuinely useful to share on social media, instead of scrambling for content every week.
*They keep your website fresh, which search engines and visitors both notice.
*They turn casual readers into leads, giving people a reason to stick around and get in touch.
But the hidden secret not many will talk about? They take time! You could use AI, press enter and hope for the best. However, AI not only feels inhuman with copy, but it can also (and will!) get things wrong. Do you really want your business's reputation struggling as a result of an incorrect fact or stat that your AI tool has poured out? Probably not!
A well-researched and well-crafted blog, as part of a wider digital marketing strategy, can make a huge difference in how your existing and potential clients view your business.
Today’s top tip? Make sure your blogs are crafted by someone who knows what they are doing and fit into your wider marketing strategy. If you don’t know where to begin with this, I am always happy to have a chat over a Diet Coke!