26/02/2026
If your job involves strategy, the chances are you have to ask (and attempt to answer) a lot of questions.
We certainly do…
“Who is our client’s ideal customer?”
“What are this person’s goals?”
“What are their pain points?”
“How does our client’s offering help?”
“What’s the best way to reflect this in the messaging?”
As a strategy-first marcomms agency, we spend an inordinate amount of time figuring out what makes other people tick, but it’s not often we have an opportunity to consider what makes *us* tick.
It’s hardly surprising, therefore, that spending a day out of the office reflecting on our own personalities proved so refreshing. A big thank you to Firgun's Danny Wareham for analysing our respective idiosyncrasies and delivering such a thought-provoking workshop.
We’ve always done our best to remain as hierarchically ‘flat’ as possible, which isn’t especially taxing when you’re running a small business. But it feels like these insights may well be the key to letting our organisational culture drive progress, rather than an individual.
For more on ‘constellation leadership’, read Danny’s critically acclaimed book (or, better still, hire him): https://dannywareham.co.uk/constellation-leadership/
For more on strategic marcomms, visit Chatty Duck Creative’s uncritically acclaimed website (or, better still, hire us): https://www.chattyduck.com/
P.S. After delivering ’s workshop, Danny proceeded to take the rest of the week off. Not sure what that says about us from a psychological standpoint, but we’ll try to remember that correlation is not causation.
