Function

Call Directions Website Contact the business

Function All-in Shopify obsessives since 2017
Proud Shopify partner & AIXR Member

function() x JAM pedals A new Shopify home for JAM pedals, rebuilt around what defines the brand: the art, the pedals an...
08/10/2026

function() x JAM pedals

A new Shopify home for JAM pedals, rebuilt around what defines the brand: the art, the pedals and the artists.

JAM pedals has been building analog effects in Athens since 2005. Every pedal is hand-wired and hand-painted, so no two look alike, and they've ended up on the boards of players from Slash to Bill Frisell.

On our side: a full migration from WooCommerce to Shopify, a redesigned storefront, a faster store, and optimized UI/UX that get players to the right pedal in fewer clicks.

Along with all that, we built a custom artwork wizard. Musicians choose their pedal, then either pick an artwork from JAM's gallery or send in their own idea for a quote. JAM's artists paint it by hand in Athens.

We also turned JAM's artists into a structured library using Shopify metaobjects. Each artist gets their own page and is linked to the pedals they play. Every product page automatically shows the artists using that pedal and links through to them.
When a new artist joins the roster, every pedal they use updates with them.

Crafted by hand in Athens. Played worldwide. Now running on Shopify.

A week in Toronto for Shopify DotDev 2026, the ShopDev Alliance Brightwork Vol. 01 meetup and The Agency Brunch. Still c...
29/07/2026

A week in Toronto for Shopify DotDev 2026, the ShopDev Alliance Brightwork Vol. 01 meetup and The Agency Brunch. Still catching up on sleep.

Partnerships and systems are built by those who show up. With 2.000 people attending, the future of Shopify is looking bright.

Commence the photodump.

Our founder Panos Voulgaris heading back to Toronto for DotDev 2026. The mission: get closer to what Shopify is shipping...
16/07/2026

Our founder Panos Voulgaris heading back to Toronto for DotDev 2026.

The mission: get closer to what Shopify is shipping next.

Going to be there next week? Drop us a DM and let's meet.

07/07/2026

Why is Shopify expanding into Greece now?

Part of our discussion with Alvin Suen, Partnerships & Market Expansion at Shopify, during ECDM Expo Southeastern Europe 2026.

30/06/2026

What separates a store that scales cleanly on Shopify from one that collapses under growth?

Part of our discussion with Yael Weiss, Lead Solutions Engineer at Shopify during ECDM Expo Southeastern Europe 2026.

25/06/2026

function() x Shopify

What signals does Shopify look for before investing in a new market?

Part of our discussion with Alvin Suen, Partnerships & Market Expansion at , during ECDM Expo Southeastern Europe 2026

19/06/2026

function() x Shopify

During ECDM Expo 2026, we were joined by Yael Weiss, Lead Solutions Engineer at , for a conversation on what it really takes to build better commerce solutions on the platform.

We discussed her role in supporting agency partners and merchants, and how merchants can approach cross-border selling with more clarity, structure and confidence.

Before the expo floor opened on Saturday, we were delighted to take part in the Shopify Partner Meet Up in Athens.A grea...
11/06/2026

Before the expo floor opened on Saturday, we were delighted to take part in the Shopify Partner Meet Up in Athens.

A great conversation over breakfast at the amazing surroundings of Café Canal in the Stavros Niarchos Park, with the people building, growing, and shaping the Shopify ecosystem across the region.

Developers, designers, service partners, and app development agencies; not just from Greece, but from Cyprus and Bulgaria too.

The refreshing discussions that emerged revolved around collaborations, agency growth, and where the market is heading. It's the kind of get-together that reminds you the Shopify ecosystem here is growing and is more connected than it sometimes looks from the inside.

A special shoutout to the teams from Omnisend and Pandectes for being there with us. And of course to Alvin Suen & Yael Weiss and from Shopify for making it happen 🙌

That’s a wrap on ECDM Expo 2026.Two days, a lot of good conversations, workshops and panels with awesome people.Thank yo...
06/06/2026

That’s a wrap on ECDM Expo 2026.

Two days, a lot of good conversations, workshops and panels with awesome people.

Thank you to Yael Weiss and Alvin Suen from for being with us and to everyone who stopped by Stand B19 to talk shop.

Until next time👋

Workshop done. ✔️Thank you to everyone who joined us for Beyond the Myths with Yael Weiss from .We’re not going anywhere...
06/06/2026

Workshop done. ✔️

Thank you to everyone who joined us for Beyond the Myths with Yael Weiss from .

We’re not going anywhere yet — find us at Stand B19 for the rest of Day 2 at !

Address

Marias Kallas 1
Thessaloníki
54645

Opening Hours

Monday 09:00 - 17:00
Tuesday 09:00 - 17:00
Wednesday 09:00 - 17:00
Thursday 09:00 - 17:00
Friday 09:00 - 17:00

Telephone

+302313252252

Alerts

Be the first to know and let us send you an email when Function posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Function:

Shortcuts

Share

Nearby businesses