15/05/2026
From the Archives: From sketch to shipment, it takes a well oiled supply chain partnership.
Squish went from a concept to 60+ award-winning products. But getting from vision to warehouse isn't a solo act.
Client (Robinson Home Products) = vision, sales channels, consumers
Design firm = brand identity, industrial design, packaging
Manufacturing vendors = tooling and production
We, Five Star as the client's agent = drove timelines, managed prototype rounds, aligned specs, coordinated approvals, kept handoffs moving without endless loops, provided real-world solutions to development issues, crafted product and inspection specs, upheld quality standards on the ground at the factory, and ensured goods got on the boat with logistical support.
That's the invisible work that turns a great idea into a product that sells.