K2 Global Communications

28/10/2026

Thanks, 50Pros! K2 was named a Top 10 Public Relations Firm for Q3 2026.

27/10/2026

Don’t miss out!

Improve your AEO/GEO presence!

At noon Israel/10 UK, Nov. 5, Amy Kenigsberg from K2 Global Communications and Tomer Harel from KeyScouts will host a LinkedIn Live Lunch & Learn session..

Register here: https://hubs.la/Q04B6BJl0

26/10/2026

AI means that PR and thought leadeship content are more critical than ever.

Get more details here:

22/10/2026

AI is preventing marketers from “doing things the way they’ve always been done.”

Join us for a LinkedIn Live Lunch & Learn session at noon Israel time/10 am UK on Thursday, November 5.

K2’s Amy Kenigsberg and KeyScouts’ Tomer Harel will discuss steps you can take to directly address your AEO/GEO challenges.

Register here: https://hubs.la/Q04B6pl40

21/10/2026

KarenKrivaa, Chief Marketing Officer (CMO), MMDSmart, and K2's Amy Kenigsberg recently discussed where AI fits into the content marketing workflow.

We found one major area where it doesn't: writing non-slop content.

Areas where AI is working

· Social posts and blogs: especially when based on existing good content and smart prompts, but even those definitely require human review and potential rewrite.

· Research: AI makes it easy to find objective data to support your arguments. It can also review key publications to provide insights into thought leadership topics you may want to focus on. It can even tell you what your competitors are writing about.

· Outlines: if you describe the audience, what key messages you’d like to communicate, and what topics you’d like to include, AI can provide a highly detailed outline to guide your human-written content.

· Editing: not only does AI catch the typos that regular spellcheck doesn’t, such as their, they’re, there, http://etc., but it also can find redundancy and reveal awkward writing. AI can also point out any human-written phrases that have been co-opted by AI so you can eliminate them. It is excellent to use as a reference for best practices.

Setting up skills and smart prompts and asking and answering questions tremendously improves the final results. From our experience, EVERYTHING still needs to be reviewed carefully.

If you have other areas of content marketing where you’ve found AI to be helpful, please share them with us.

(By the way, the image accompanying this post was AI generated, of course. For quick and dirty images, it's great. For actual design, nothing beats a real person.)

20/10/2026

It isn't just us at K2 proclaiming that content needs to be human-written, not AI generated.

Brandi AI research notes that the 250 most-cited human-written pages captured 51% of all citations, compared with 10% for their AI-written counterparts.

You can see other stats here.

/PRNewswire/ -- Brandi AI, the leading enterprise platform for Brand Intelligence, AI visibility and Generative Engine Optimization (GEO), today announced new...

19/10/2026

LLM queries are replacing traditional web searches. Ensuring your company is the one mentioned in the answers is the new key driver for lead generation.

Join Amy Kenigsberg of K2 and Tomer Harel of KeyScouts for a LinkedIn Live Lunch & Learn session at noon Israel time/10 am UK on Thursday, November 5.

https://hubs.la/Q04B5ZKS0

15/10/2026

Traffic is dropping for everyone, all the major organizations as well as your company.

Join Amy Kenigsberg of K2 Global Communications and Tomer Harel of KeyScouts to learn how an increased focus on public relations in the age of AI and a transition from pure SEO to AEO/GEO/SEO can strengthen your reputation and bottom line.

We’ll be hosting a LinkedIn Live Lunch & Learn session on Thursday, November 5 at 12 noon Israel time/10 am UK.
https://hubs.la/Q04z-nlq0

14/10/2026

Is your brand story out of date? Markets change, and so should your message. Make sure you're still saying the right things to the right people. https://hubs.la/Q04cDywv0

13/10/2026

When considering where to focus your PR, keep these in mind:
1) Company and product news: You have raised $10+ million in funding. You have signed a new distribution deal. You are adding XYZ benefits and features to your solution.
2) Thought leadership content/"News You Can Use": Practical content that helps your potential clients and clients do their jobs better.
3) Data-focused content: Use data-focused reports to generate press releases and articles. Cite data created by aggregating patterns within the usage of your platform or generated via client surveys.
4) Analyst relations: Reach out to major analyst groups like Gartner and Forrester and niche-focused groups for your specific industry.
5) Breaking news: You may discover a "rogue" AI agent attacking specific systems within "name-brand" corporations, or one of your clients may have used your platform to achieve something amazing.

#2, #3, and #4 are more likely to be ingested into the LLMs and be cited as answers to specific questions, doubling the value of the efforts.