K2 Global Communications

07/09/2026

No one likes being the guinea pig, especially when the C-suite is watching every move. When we share our clients’ stories, we aren't just showing off a win, we’re handing you the roadmap they used to overcome the hurdles you may be facing now. Check out how other tech leaders turned "invisible" products into market leaders. https://k2-gc.com/case-studies-driving-clients-toward-success/

01/09/2026

Is security an afterthought in your sales process? It shouldn't be. Being safe is just as important as other benefits. Build that trust early. https://hubs.la/Q04dxy5_0

25/08/2026

In a previous life, our COO Amy worked in book publishing. She recently offered some PR, marketing, and sales tips to the Nonfiction Authors Association:

Expert Round-Up Topic: What Are Some of Your Favorite Book Marketing Strategies for Authors? LAURIE A. COUTURE Live public speaking presentations that are not focused on my books, but on my content, are how I have sold the most books. For example, when I speak live on parenting, homeschooling, child...

20/08/2026

Who says B2B has to be boring? Behind every CXO/ executive title is a person who likes a good story and a bit of humor. Make your brand the one they enjoy hearing from. https://hubs.la/Q04cD-v20

19/08/2026

Is security an afterthought in your sales process? It shouldn't be. Being safe is just as important as other benefits. Build that trust early. https://hubs.la/Q04cD-Ff0

18/08/2026

Talking to the CFO today? Leave the engagement metrics at the door. Bring the sales velocity data instead. Show them that marketing isn't a cost center, it's an investment in the company's growth. https://hubs.la/Q04dSjCp0

10/08/2026

From the farm to the headlines: Agritask's launch set a new standard for ag-tech visibility. See the blueprint we used to scale their story. https://hubs.la/Q04cCx4z0

05/08/2026

Tired of corporate speak? So are your customers. Strip away the buzzwords and get back to basics: What problem do you solve, and why does it matter to the person reading this right now? Simple always wins. https://hubs.la/Q04fFKB10

27/07/2026

The path to acquisition is paved with proof. Discover how we built the authority that drove the deal for Whitebox. https://hubs.la/Q04dGPnd0

22/07/2026

K2's COO Amy Kenigsberg spoke with Brett Farmiloe about the importance of data-focused public relations, especially in light of GEO/AEO.

What is PR in 2026? Devon Blaine has been doing PR for 51 years. In that time, change has always been a constant. Changes in how and where people want to be featured. Changes in technology and communications.  The thing that hasn’t changed? “PR has always been about delivering a timely and hone...