04/08/2026
Which company will benefit the most from the recent Shri Piyush Goyal Task force announcement?
The numbers don't lie: India's toy exports jumped 89.1%, from ₹1,913 crore in FY19 to ₹3,616 crore in FY26, while toy imports fell 37.5% over the same period, according to Commerce Ministry data shared in the Lok Sabha.
That's not a blip — it's a structural shift. A 2025 BIS quality survey found 95% of toy samples now meet prescribed standards, up sharply from just 33% in 2019, and India has locked in zero-duty market access for toys under trade agreements with the UAE, Australia, the UK, and others.
📊 The bigger picture — market size:
India has already emerged as the world's 4th-largest toy exporter as of 2025, with the United States remaining India's largest export destination by a wide margin in FY26, alongside a growing share going to European markets.
📘 And policy momentum is compounding this:
🏛️ Piyush Goyal has announced a dedicated Task Force for the Toy Sector
🎯 India is targeting a 5% share of the global toy market by 2032
⚙️ A new Toy Sector Playbook covers manufacturing, exports, IP & compliance
🤝SCALE (Steering Committee on Advancing Local Value-add & Exports) will steer industry-wide ex*****on
India turned net exporter of toys back in 2022 — and hasn't looked back
Category insight relevant to Urban Tots:
Plush toys currently lead India's toy category mix with a 16% market share, driven by consistent consumer preference for soft, comfort-oriented products across age groups.
As a homegrown manufacturer with design and production depth in this space, Urban Tots (Deepak Houseware & Toys) is positioned in one of the market's most resilient and fastest-scaling segments —
right as India builds a serious domestic ecosystem to compete globally.
What this means for investors:
A near-doubling of the domestic market by 2034, rising quality benchmarks, falling import dependence, and active government backing —
this is the kind of structural tailwind that doesn't come around often. Homegrown, export-capable toy manufacturers are exactly where that value creation shows up first.
The India toy story is just getting started. 🧸📈
Piyush Goyal Urban Tots
