29/09/2026
From Balika Vadhu actress to a ₹180 Crore brand. 🚀
Neha Marda turned a personal problem into a business opportunity.
During pregnancy, she struggled with itching and body odour. After trying several products, she realised one thing:
The market had products, but not the right solution.
So, she and her brother spent around 3 years researching and created Roll On Phitku using fitkari. 🧴
The product entered a market where similar products were available for ₹150–₹200, yet Phitku launched at nearly ₹1,000.
And the brand reportedly grew to around ₹180 Crore. 🚀
But here’s the real business lesson:
A great product doesn't automatically mean a great business.
Founder compatibility, brand positioning, business numbers and decision-making can significantly impact growth.
That’s why at Setup Mastery, we use business case studies and the SBL (Search Business Loopholes) Report to identify potential gaps before you scale.
Clarity Inside. Create Strength Outside.
— Sunjjoy Chaudhri | Setup Mastery