Bakland

Name: Bakland
Address: Strandgata 75, Hafnarfjörður, 220, IS
Telephone: +3548200818

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Bakland is a creative/competitive agency in Reykjavik, Iceland. We do the same for brands. Bakland is a creative/competitive agency based in Reykjavik, Iceland.

We work closely with professional athletes on making the most of their talent, image and opportunities.

25/10/2026

Nate the Great .ackermann 🔥

28/09/2026

HIDDE WEERSMA + BLACKROLL BENELUX

Dutch powerhouse Hidde Weersma needs no introduction in the world of fitness racing. A World Record holder since London (still valid in his AG 😂) and one of the leading names in the Elite 15, Hidde races at the very front of the sport, and he does it his own way. He is also a coach at Lead Out Gym in Utrecht, and he is known as one of the most knowledgeable and funniest personalities on the circuit.

Racing at world-record pace takes more than hard training: recovery is where the performance is built. That makes this partnership a natural fit, and we are delighted to announce that Hidde has officially partnered with BLACKROLL BENELUX✍🏼

Hidde Weersma
BLACKROLL® BENELUX
Lucile Phelouzat

28/09/2026

LYDIA FISH + TYR

22 year old, 2x CrossFit athlete Lydia Fish does not need to be introduced to anyone in the CrossFit world anymore. After having an incredible rookie season in 2025 she went from strength to strength this year. Amazing performances at the Syndicate Crown semi final saw her win the competition with more than a 80 point difference. At the CrossFit Games she twisted her ankle in the second event and the performances for the rest of the competition were marred by that. Lydia finished the competition pretty much on one leg and still managed a few stand out moments.

Lydia is one of the most exciting young athletes in the sport of fitness and she has a great future ahead. On that note we are delighted to announce that she has signed a multi year partnership with TYR✍🏼

Lydia Fish
TYR Sport
Snorri Baron Jonsson

28/09/2026

LOUIS OSSELAER + PUMA

We are delighted to announce that Louis has joined the PUMA family on a multiple year contract ✍🏼

32-year-old Belgian Louis Osselaer has been the dark horse of the HYROX circuit, and this season nobody could overlook him anymore. With a background in CrossFit and triathlon, he brings a mix of engine, strength and technical precision that few can match. It all came together at the Elite 15 World Championships in Stockholm, where he raced his way to the title of HYROX Vice World Champion.

Outside of racing, Louis is a full-time educator. He runs his own training seminars and writes his own programming, and his community trusts every choice he makes. He is quiet, humble and always hungry for more, and he is only getting started.

Louis Osselaer
PUMA Training
Lucile Phelouzat

24/08/2026

ANNIE EMILSSON + OPTIMUM NUTRITION NORDICS

We are proud to announce that Annie Emilsson has officially joined the Bakland Management roster, launching our team-up with her first commercial partnership alongside Optimum Nutrition Nordics.

A regular sub-60 racer who is already sitting comfortably in the Elite 15 rankings before her season has even officially begun, Annie recently proved her class taking 4th in AG 25-29 and 5th Overall Hyrox Pro at the World Championships. She is a powerhouse you need to keep a serious eye on, and we couldn’t be more excited for what’s ahead. ⚡️

ANNIE EMILSSON
Optimum Nutrition Nordics

24/08/2026

JOANNA WIETRZYK + DR HYDRATE

Joanna Wietrzyk has officially extended her commercial partnership with Dr Hydrate.

Coming off a monumental season where she made history with a clean sweep of all four majors and took home 2nd place in the Elite 15 at the World Championships, Jo continues to set the benchmark for world-class consistency. We couldn’t be more excited to keep fueling her performance alongside Dr Hydrate for the next chapter. ⚡️

Joanna Wietrzyk
Dr. Hydrate
The Feed

24/08/2026

NATE ACKERMANN + RAD

Nate Ackermann has officially joined the RAD roster on a new one-year sponsorship deal.

Coming off a strong performance with a 5th-place finish at Pro Tour Stop 1 in London, Nate is keeping the momentum high. Looking forward to watching this collaboration unfold on the world stage. 💪 Next stop - WFP Tour 2 - Indianapolis 🇺🇸

Nate Ackermann
radglobal

07/08/2026

Emma Lawson is the Second Fittest Woman on Earth🥈

After sitting out last season to properly heal a persistent back injury Emma Lawson is back in style. Although she is still only 21 years of age, Emma needs no introduction to the CrossFit audience. She’s been taking podium placements in competitions pretty much since she started in the sport. The fact that she’s come back from a nasty injury looking sharper than ever is a true testament to her perseverance and grit.

Emma’s performances in San Jose were consistent and assured. She rarely had an event finish outside of the top 10 and by the end of the weekend the 2nd place was firmly hers.

Congratulations to you Emma.

07/08/2026

Jay Crouch is the Third Fittest Man on Earth🥉

After 4 days of competition, 20 gruelling events and a lot of blood, sweat and tears the CrossFit Games finished with Jay Crouch on the podium. This really shouldn’t surprise anyone as the 27 year old Australian has been giving clear indications of his podium pedigree for the past few seasons and now it all clicked.

Congratulations to you Jay.

Address

Strandgata 75
Hafnarfjörður
220

Telephone

+3548200818

Website

http://www.bakland.com/

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