Bakland

Bakland Bakland is a creative/competitive agency in Reykjavik, Iceland. We do the same for brands. Bakland is a creative/competitive agency based in Reykjavik, Iceland.

We work closely with professional athletes on making the most of their talent, image and opportunities.

After a historic, clean sweep of all four majors— making sport history-Jo entered the weekend as the favorite to win it ...
21/06/2026

After a historic, clean sweep of all four majors— making sport history-Jo entered the weekend as the favorite to win it all. 👸🏼

She gave absolutely everything she had on the track and came away as the Elite 15 Vice-World Champion. While it wasn’t the top spot on the podium today, it was a masterful display of the world-class consistency that defines her.

Another beautiful showcase of what it means to be at the absolute peak of the sport. We couldn’t be prouder! 🥈🌍🫶🏼

📸 Madame Mel - Memory Maker & Serial Shooteuse ✨

Never count out the dark horse. 🐴Coming into the weekend ranked 14th in the RoxFit prediction, Louis put on a masterclas...
21/06/2026

Never count out the dark horse. 🐴

Coming into the weekend ranked 14th in the RoxFit prediction, Louis put on a masterclass in Stockholm to claim 2nd place in the world in the Elite 15. 🌍🇧🇪

Standard rewritten. 🔥

📸 Madame Mel - Memory Maker & Serial Shooteuse ✨

Not the result we came for, and far from the outcome he wanted. 😤

The Elite 15 singles race is an absolute gauntlet, and while being 13th in the world at the HYROX World Championships is nothing to be ashamed of, Hidde is already locked in on redemption. 🇳🇱

One year ago, a severe Achilles injury cut Pelayo’s world championship short. Today, he’s standing on the world podium. ...
21/06/2026

One year ago, a severe Achilles injury cut Pelayo’s world championship short. Today, he’s standing on the world podium. 🔥

Pelayo and Rich took home a spectacular 3rd place in the Elite 15 Doubles at the HYROX World Championships! The ultimate comeback. 💪

Leaving it all on the track. 🇳🇱

After a tough battle in the singles race for Hidde, he and Thierry came together to deliver a much better race in the Elite 15 Doubles. Holding strong in 3rd place for most of the race, a brutal final stretch of lunges and wall balls ultimately saw them cross the finish line in 7th.

A true battle against the world’s best until the very last rep. Nothing but pride for the heart they showed out there! 🔥

A world podium finish is just the baseline. Not what we came for—the redemption arc is going to be something special. 📈3...
21/06/2026

A world podium finish is just the baseline. Not what we came for—the redemption arc is going to be something special. 📈

3rd in AG 35-39. 16th overall in the world. 🌍 Julien showcasing world-class talent at the HYROX World Championships! ⚡️

Podium finish on the world stage! 🏆 Massive congratulations to Rachael on an incredible performance at the HYROX World C...
21/06/2026

Podium finish on the world stage! 🏆 Massive congratulations to Rachael on an incredible performance at the HYROX World Championships in Stockholm—taking home 2nd in her Age Group (25-29) and an amazing 3rd place OVERALL! 🥈🥉

Pure grit and determination! 💥 Huge congratulations to Annie on an incredible run at the HYROX World Championships. She fought her way to an amazing 4th place in a stacked Age Group (25-29) and locked in 5th place OVERALL in the world! 🌎🔥

Another incredible podium finish! 🏆 Huge congratulations to Camilla on a phenomenal performance at the HYROX World Championships. She claimed an amazing 2nd place in her Age Group (35-39) and placed 8th OVERALL in the world! 🥈🌍

JAY CROUCH ✍🏼 GOWODJay Crouch is locked in. He has officially extended and improved his partnership with GOWOD to keep h...
05/06/2026

JAY CROUCH ✍🏼 GOWOD

Jay Crouch is locked in. He has officially extended and improved his partnership with GOWOD to keep his mobility and recovery on lock prior to his next Games appearance.
Happy days!


CAMILLA MASSA ✍🏼 ESN ITALIACamilla has extended her partnership with nutriton brand ESN Italia for 2 more years. She cou...
05/06/2026

CAMILLA MASSA ✍🏼 ESN ITALIA

Camilla has extended her partnership with nutriton brand ESN Italia for 2 more years. She couldn’t be prouder to keep building with them!
athlete it

COLTEN MERTENS ✍🏼 FROGColten Mertens is one of Frog’s most visible and identifiable athletes, so it’s probably not a big...
05/06/2026

COLTEN MERTENS ✍🏼 FROG

Colten Mertens is one of Frog’s most visible and identifiable athletes, so it’s probably not a big surprise that he has just penned an extension to his partnership with them through 2028. Happy days, weeks, months and years ahead🎉


EYGLÓ FANNDAL ✍🏼 RX PERFORMANCEIcelandic weightlifter and the 2025 -71kg European Weightlifting Champion, Eygló Fanndal,...
05/06/2026

EYGLÓ FANNDAL ✍🏼 RX PERFORMANCE

Icelandic weightlifter and the 2025 -71kg European Weightlifting Champion, Eygló Fanndal, has extended her partnership with fast rising apparel brand RX Performance.

Eygló has been nurturing a back injury for the past 6 months but things are looking up and we can all expect to see her back on the platform, doing what she does best, sooner than later🏋🏼‍♀️


04/06/2026

RACHAEL WADE ✍🏼 REDMOND

Rachael Wade is an American HYROX athete who burst onto the scene this season. She is on an impressive 4 win streak right now, climbing the ranks fast and closing in on Elite 15 recognition. She is also a registered dietician, an entrepreneur who operates her own nutrition coaching business, a wife and a mother of two young children.

Redmond is a brand built on strong core values and when the conversation started about Rachael and Redmond joining forces it was clear that there was alignment and synergy across the board. Congratulations to everyone involved. We are delighted to have played a role in making this partnership happen and it truly feels like it was always meant to be.


Address

Strandgata 75
Hafnarfjörður
220

Telephone

+3548200818

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