15/06/2026
"What is the most important need an LSP helps you solve today?"
Our CEO, Diego Cresceri, sent this question to 400+ in-house localization professionals. The answers reshaped the way we think about client outreach.
The word "translation" almost never came up. "Vendor" came up — with frustration. 👀
He's bringing those findings to techforword's Direct Client Summit (June 30–July 2) in a session called "Stop Selling Translation" — and what he discovered is something every LSP and freelancer in this industry needs to hear.
The summit is free to attend. Register and save your spot 🔗: https://www.directclientsummit.com/