Edimotion

27/04/2026

Proud to have supported COUTURE Jardin at Salone del Mobile.Milano — a dynamic and inspiring brand with a truly international vision.
Looking forward to building on this momentum together!

14/04/2026

🚀 The Italian Lounge continues to evolve.
Following its debut at CIFF Guangzhou 2026, the project marks another important step in its development as an experiential and business platform connecting Italian design with global markets.
More than an exhibition, The Italian Lounge is becoming an increasingly effective space for dialogue, relationships and international opportunities — bringing together brands, professionals and institutions within a dynamic and immersive environment.
A platform that is taking shape, growing edition after edition.
🎥 Watch the video
More to come soon.

CIFF - China International Furniture Fair Francesco Antonio Scullica Davide Pavanello Lab Politecnico di Milano - Scuola del Design Vudafieri Saverino Partners CSIL Furniture Market Research GWA - Asia That's Guangzhou The Design Week Guide Design Diffusion DesignWanted

An evolving platform connecting Italian design with global markets.Discover The Italian Lounge at CIFF Guangzhou 2026 — an experiential hub where Italian des...

09/04/2026

CIFF Guangzhou 2026 confirms its global leadership — a journey Edimotion is proud to support

In a context shaped by geopolitical complexity, travel constraints and global market uncertainty, the continued growth of international attendance sends a strong and clear signal.
This year, CIFF - China International Furniture Fair Guangzhou welcomed 353,106 professional visitors from 185 countries and regions, including 64,291 overseas attendees (+13.2%), reaching a new record high.
With over 5,100 brands from 36 countries across 850,000 sqm, the fair once again confirmed its unmatched scale and global reach.
CIFF Guangzhou is increasingly establishing itself as the global hub of the furniture industry and a must-attend platform for its key players worldwide.
This is the result of a clear strategy, long-term vision and the ability to consistently deliver concrete value to the international furniture community.
For Edimotion, this represents both a confirmation and a source of pride.
For over 16 years, we have been actively supporting CIFF’s international promotion, connecting markets, people and opportunities. Seeing international participation grow year after year is a tangible sign of a shared journey moving in the right direction.
Proud to be part of the success of the world’s largest and most influential furniture exhibition.

21/03/2026

✨ An immersive experience. Meaningful connections. Real opportunities.
The Italian Lounge at CIFF Guangzhou 2026 has successfully come to life!

From 18 to 21 March, inside the world’s largest furniture fair, The Italian Lounge created a unique space where Italian design, hospitality and business came together — fostering interaction, dialogue and new relationships between international professionals and the Chinese market.
More than an exhibition, it proved to be a platform where brands, designers, institutions and industry players could meet, exchange ideas and explore concrete opportunities for collaboration.

This achievement is the result of a strong collective effort.
Special thanks to:
CIFF - China International Furniture Fair Guangzhou
Politecnico di Milano – School of Design
Prof. Francesco Scullica
Davide Pavanello Lab
CSIL Furniture Market Research · GWA · Itonica
Vudafieri Saverino Partners
and the participating brands:
Arflex · Laminam · Linea Light · Natuzzi Italia · Oikos
and the media partners:
The Design Week Guide Design Diffusion DesignWanted That's Guangzhou

The Italian Lounge continues to grow as a platform connecting Italian design culture with international markets.
This is just the beginning …looking forward to the next chapter!

10/03/2026

🇮🇹 The Italian Lounge debuts at CIFF Guangzhou.
From 18 to 21 March 2026, The Italian Lounge will arrive for the first time at CIFF Guangzhou, the world’s largest furniture fair and Asia’s leading business platform for the interior design industry.
Now in its third edition, the project continues to evolve as an experiential and business platform dedicated to Italian design and lifestyle, creating a meeting place for companies, designers and industry professionals from China and the international design community.
Conceived and organised by Edimotion, with the organisational support of CIFF - China International Furniture Fair, The Italian Lounge is part of the IBC – Inter Business Club Gathering, the international networking platform of CIFF connecting global buyers, exhibitors and professionals across the industry.
✨ The space, designed by Davide Pavanello Lab, is conceived as an immersive environment where design and nature meet, stimulating the senses and creating a unique experience.
Among the key moments:
📊 The project features a program of Forums under the patronage of the Politecnico di Milano – School of Design, curated by Prof. Francesco Scullica, including the talk “Design & Business Outlook – International Perspectives”, with the contribution of CSIL Furniture Market Research
The Italian Lounge will also host leading Italian brands:
Arflex · Laminam · Linea Light · Natuzzi Italia · Oikos
With the art direction of Vudafieri Saverino Partners and the collaboration of strategic partners CSIL, GWA and Itonica, The Italian Lounge aims to act as a creative bridge between Italy and China.

📍 57th CIFF Guangzhou
Canton Fair Complex – Hall 5.1, Stand D25

Welcome to The Italian Lounge!


The Design Week Guide Design Diffusion DesignWanted That's Guangzhou

30/10/2025

05/10/2025

✨ The Italian Lounge at CIFF Shanghai 2025 ✨
What an incredible journey! 🇮🇹🇨🇳

Our second edition just wrapped up, and we’re still buzzing from the energy, connections, and beauty we experienced together.

The Italian Lounge wasn’t just a showcase—it was a celebration of Italian design, lifestyle, and the art of hospitality. A space where every sense came alive, where conversations flowed like espresso, and where Italian excellence met Chinese innovation. ☕️✨

🎨 Multisensory design by
🏛️ Artistic direction by
🎓 With & Prof.

Thank you to our amazing brand partners: L&G

And to our strategic partners CSIL, GWA, Itonica making this vision a reality, and our media partners

🙏 Huge gratitude to Shanghai for the incredible support!

This is just the beginning of our journey bridging Italian design and the Chinese market.
More magic to come! 🚀

05/10/2025

🎉 The Italian Lounge at CIFF Shanghai 2025 was a resounding success! 🇮🇹🇨🇳
We couldn't be more proud of how our second edition brought Italian design excellence and lifestyle to the heart of the Chinese market!

Conceived and organized by Edimotion with the valuable support of CIFF - China International Furniture Fair Shanghai, The Italian Lounge became much more than an exhibition—it was a true experiential journey celebrating the best of Italian lifestyle, design, and hospitality.

✨ What happened at The Italian Lounge:
🎨 An immersive multisensory experience that engaged all five senses—sight, sound, smell, taste, and touch—bringing Italian design to life in an unforgettable way
🤝 Meaningful dialogues between Italian and Chinese design professionals, exploring new dynamics and building lasting connections
🏛️ Insightful forums and talks including "A Toast to Italian Design," "Voices of Design," and "Let's Take a Coffee With"—celebrating Italian conviviality while discussing the future of design
🌟 Amazing Italian brands showcasing their excellence: Laminam, Kartell, Natuzzi, Delvis Unlimited, L&G, OLUCE, Dedar, OPINION CIATTI, and SLIDE
A huge thank you to:
👏 Politecnico di Milano - Scuola del Design and Prof. Francesco Scullica for the scientific coordination
👏 Davide Pavanello Lab for the stunning exhibition design
👏 Vudafieri Saverino Partners for the artistic direction
👏 Our strategic partners CSIL, GWA, and Itonica
👏 Our media partners Design Diffusion DesignWanted The Design Week Guide

This is just the beginning! The Italian Lounge will continue to be a bridge between Italian design and the Chinese market, fostering innovation, collaboration, and cultural exchange.
Stay tuned for more updates! 🚀



📍 September 9-12, 2025 | Shanghai | Hall 4.1, Stand C65

14/09/2025

Leaving Shanghai with this kind of images in mind: the Italian Lounge at its best — alive with dialogue, networking, opportunities, and the exchange of ideas and concepts, while also presenting outstanding products and brands.
I’m truly satisfied and energized to keep developing this project and promoting Italian design and lifestyle in China.
A heartfelt thank you to everyone who contributed and participated!

Politecnico di Milano Francesco Antonio Scullica Davide Pavanello Lab Vudafieri Saverino Partners Laminam Natuzzi Kartell Delvis Unlimited L&S SLIDE OLUCE OPINION CIATTI Dedar Milano Design Diffusion The Design Week Guide DesignWanted CSIL Furniture Market Research GWA CIFF - China International Furniture Fair

09/09/2025

A vibrant opening for The Italian Lounge at CIFF Shanghai: creativity and connections in the air …

The Italian Lounge!
📅 September 9-12, 2025
📍 Hall 4.1, Stand C65, 56th CIFF Shanghai (NECC - Shanghai Hongqiao)