28/10/2026
Who said a hostel can’t feel boutique? 👀
For 224 Boutique Hostel, the goal was to create a brand that challenges the traditional hostel experience, bringing together a more premium feel with the warmth and social atmosphere that makes hostels special.
From the clean, contemporary logo that puts 224 front and centre, to the calming green-teal, warm cream and touches of amber, every design decision was made to create an identity that feels modern, welcoming and refined.
The result? A brand that reflects the experience 224 wants every guest to have: a home away from home.
Here’s a closer look at the thinking behind the brand, straight from the hostel itself 🎬