03/06/2026
Most brands are still thinking in campaigns.
But the shift has already begun.
At the recent Marketing Pulse session:
๐๐ฎ๐บ๐ฒ๐ ๐๐ต๐ฎ๐ฟ๐ฒ๐ฑ:
72% of customers message a business before making a decision
If youโre not there, youโre not even in the decision process
๐๐ฎ๐๐ต๐ฒ๐ฟ๐ถ๐ป๐ฒ ๐ฎ๐ฑ๐ฑ๐ฒ๐ฑ:
Data changes everything
- Understand your customers
- Segment properly
- Act fast
Thatโs what drives repeat, not just traffic
And Ah Shek closed with this:
AI is no longer just assisting
Itโs starting to ๐บ๐ฎ๐ธ๐ฒ ๐ฑ๐ฒ๐ฐ๐ถ๐๐ถ๐ผ๐ป๐ ๐ณ๐ผ๐ฟ ๐ฐ๐๐๐๐ผ๐บ๐ฒ๐ฟ๐
So whatโs really changing:
- Conversations are replacing funnels
- Data is driving personalisation
- AI is shaping decisions
Very soon, customers wonโt choose.
AI will choose for them.
๐ช๐ถ๐น๐น ๐๐ผ๐๐ฟ ๐ฏ๐ฟ๐ฎ๐ป๐ฑ ๐๐๐ถ๐น๐น ๐ฏ๐ฒ ๐ผ๐ป ๐๐ต๐ฒ ๐น๐ถ๐๐?
