04/09/2026
๐ฒ๐พ TamJai Mixian launched in Malaysia with zero local customer data.
๐ So they launched loyalty on day one instead of waiting to see how the market reacted.
๐งพ The bet paid off. Sunway Pyramid's opening activation pulled 800+ sign-ups in three days. The queue got so long, the mall asked the team to divert foot traffic and stay open past closing. ๐งพ
๐ Then came the real lesson. Swapping a generic welcome offer for a fixed RM5.90 first bowl doubled monthly sign-ups within weeks.
Loyalty programs live or die on the first offer, not the tier structure. ๐
Full case study ๐ https://eber.co/tamjai-mixian-case-study/