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Monday 7am - 5pm Tuesday 7am - 5pm Wednesday 7am - 5pm Thursday 7am - 5pm Friday 7am - 5pm

KWSM: a digital marketing agency

Name: KWSM: a digital marketing agency
Address: 6 Journey, Suite 140, Aliso Viejo, CA, 92656, US
Telephone: (949) 436-5173
Price range: Not applicable

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Aliso Viejo, CA
KWSM: a digital marketing agency

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Brand Journalists using Inbound, Outbound and Nearbound tactics for lead generation. Founded in 2010. Half our clients are B2B and half are B2C.

Clients hire us to create and execute integrated digital marketing strategies to generate leads or sales. Every company has a story; our job is to tell it. KWSM has offices in Orange County, CA, San Diego, CA, Atlanta, GA and Las Vegas, NV.

11/09/2026

We recently brought our core team together for the KWSM Summit, a time of learning, strategic planning, and team bonding.

We faced each other in a gameshow showdown, toured historic Oakland cemetery (spooky season!) and went on a food tour in the Grant Park neighborhood. We celebrated 16 years in business and 1200 clients served. We aligned on 2027 goals and pushed new initiatives forward. But mostly, we talked, laughed, and took time to appreciate the camaraderie and collaboration that makes us excited to come to work, and more effective for every client.

11/05/2026

Last week, our core team gathered in Atlanta for the KWSM Summit, a time when we get together for learning, strategic planning, and team bonding.

We faced each other in a gameshow showdown, toured historic Oakland cemetery (spooky season!) and went on a food tour in the Grant Park neighborhood. We celebrated 16 years in business and 1200 clients served. We aligned on 2027 goals and pushed new initiatives forward. But mostly, we talked, laughed, and took time to appreciate the camaraderie and collaboration that makes us excited to come to work, and more effective for every company we touch.

11/03/2026

KWSM CEO Katie Wagner was recently interviewed by Drewbie Wilson on the podcast Call the Damn Leads.

Their conversation is featured in Drewbie's new book, Lessons From The Boiler Room (Volume 3).

Katie shares how she sent greeting cards to a prospect for a year in order to get a meeting.

The book is available here:

Lessons From The Boiler Room: Stories, Strategies, and Hard Won Lessons from the World of Sales

10/29/2026

KWSM CEO Katie Wagner had a wonderful evening stepping out in support of Girls on the Run Georgia at their annual Sneaker Soiree.

10/23/2026

The biggest mistake B2B companies make? Treating all web traffic equally.

Chasing raw lead volume wastes sales resources.

When Holland's Custom Cabinets needed high-intent trade partners, we built a targeted Account-Based Marketing (ABM) engine.

The Results: 70 high-quality leads in a single quarter (+55% over goal) and a +38% bump in traffic.

Is your marketing bringing in generic volume or right-fit accounts?

Let's discuss.

10/21/2026

Generative AI can spit out a 12-month marketing plan in 30 seconds.

The problem? It's usually a "DIY root canal."

➔ Swipe through the 3 major blind spots AI misses when building a B2B marketing strategy.

10/19/2026

Buying professional dental tools on Amazon doesn't make you a dentist.

Yet, many business leaders are making that exact mistake with AI. They view generative AI as a cheap, DIY replacement for a comprehensive marketing strategy.

An automated strategy creates major risks:

- No Voice of Customer: AI can't pick up the phone and interview your actual buyers.

- Operational Disconnect: It suggests tactics without understanding your budget or team capacity.

- Generic Best Practices: It builds plans for a hypothetical company, not your brand.

"Implementing a generic AI strategy is just as dangerous as taking a high-speed drill to your own teeth." — Jeffrey Soto, VP of Strategy

AI is an incredible tool for research and data, but it’s not a replacement for strategic direction.

How is your team balancing AI tools with human strategy this year?

Let's discuss below.

10/08/2026

We are thrilled to welcome Digital Account Manager Andrew to the KWSM Team!

With 13 years of experience running a boutique marketing agency, he brings deep strategic insight, industry leadership, and a passion for driving results for clients.

10/06/2026

Does your website pass the "Trust Test" in under 5 seconds?

KWSM Senior Web & UX Specialist Julia explains why testimonials and case studies aren't just "nice to have"—they are essential UX tools that bridge the credibility gap and turn browsers into clients & customers.

10/01/2026

You can buy a dental drill on Amazon for $50. No medical license required.

But you wouldn't give yourself a root canal.

So why would you consider using AI to align your company’s smile?

Don't jeopardize your business's revenue and reputation by relying on generic outputs to generate leads and demonstrate your expertise.

KWSM VP of Strategy Jeff Soto advocates for leveraging AI thoughtfully, highlighting that relying on it blindly can prove costly.

Read more: https://kwsmdigital.com/blog/why-ai-alone-is-not-the-answer-for-your-marketing-strategy/

Address

6 Journey, Suite 140
Aliso Viejo, CA
92656

Opening Hours

Monday	7am - 5pm
Tuesday	7am - 5pm
Wednesday	7am - 5pm
Thursday	7am - 5pm
Friday	7am - 5pm

Telephone

(949) 436-5173

Website

http://www.kwsmdigital.com/careers

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