05/21/2026
Seeing Barry Manilow at the AAF Hall of Fame this year felt like watching a live masterclass in sonic branding.
He talked about how his career started writing commercial jingles and how the same instincts behind hit songs are what make great commercial music work: catchy, emotional, unforgettable.
Then he performed the State Farm and Band-Aid jingles and the entire room instantly started singing along.
A great jingle doesn’t just sell something. It lives in your head forever.
At Push Button Creative Audio, we believe the same thing. Whether it’s a jingle, a sonic logo, or a campaign soundtrack, the goal is simple: create something people can’t stop hearing in their heads.