05/02/2026
What an inspiring Leadership South County Tourism Day! 🌟
We kicked off with the incredible CultureStoke on leadership values, then dove into tourism marketing with Verdin Marketing. 🎯 Highlights included a robust panel of local leaders impacted by tourism: Jorge Garcia (City Manager, City of Pismo Beach), Nicole Moore (Shorebird Hotel Group), and Scott Schirmer (Vista Lago Adventure Park/Mustang Waterslides). 🗣️🏖️🎢
Lastly, we heard from Jon O’Brien, District superintendent of the Oceano dunes State Park. Topics included the future of off highway vehicles (OHV) use on the park, habitat conservation plans, recreational use and of course how the dunes impact tourism in our South County. 🌊
Huge thanks to our lunch sponsor Old Juan’s Cantina 🌮 and our day sponsor City of Pismo Beach! 🙏