Kintech, Inc. Printing, Copy and Direct Mail Company

10/21/2026

A quarter inch can change your postage. That's the part most people don't expect when they pick a postcard size.

Make a card a little taller or a little longer, and the Postal Service stops treating it as a postcard at all. It becomes a letter, or a flat, and the price goes with it.

Which is why picking a size is a money decision as much as a design one. Postage per card, room for your offer, whether anyone notices it on the kitchen counter. Size touches all three. Let's go through the usual options.

Common postcard sizes and how USPS treats them

Direct Mail Postcard Guide

Size (inches)USPS categoryWhat it means4 x 6CardLowest First-Class price tier5 x 7LetterLetter pricing, more room6 x 9LetterLetter pricing, popular for promos6 x 11LetterBiggest card that stays letter-size6.5 x 9FlatWorks for Every Door Direct Mail8.5 x 11FlatLots of space, flat pricing6 x 6 (square)Nonmachinable letterShape can push the price up

What size qualifies for postcard rates?

Postcard sizes compared: which get card rates, when a card becomes a letter or flat, why square cards cost more, EDDM sizes and usable design space.

09/16/2026

Hardware and software have advanced, giving marketers so many ways to make a connection with their customers and prospects with variable data printing. It impacts direct mail response rates. Let’s explore.

What Variable Data Printing Is

Variable data printing is printing that uses data to create personalized or unique print mail pieces. Some common examples of variable data are things like names, addresses, monetary amounts, images, QR codes, and other kinds of data that could be made specific to a person or product.

Data Printing in NJ

Why Personalization Matters to Recipients

People really like to feel seen, heard, and special. They don't want to feel like just another face in the crowd, or one more number to make money off of. Personalized print and mail pieces have a much greater impact on the recipient than a generic print or mail piece, and there's a greater chance the recipient will look at the piece and maybe purchase an item or use the service.

Learn how variable data printing personalizes direct mail and improves response rates compared to traditional printing.

08/17/2026

If you think direct mail is not an effective form of advertising any longer, think again. Google recently sent a postcard in the mail, and if Google is using direct mail for their marketing and advertising, it's still a very, very effective form of advertising. In fact, right now direct mail is probably the most effective form of advertising in marketing.

Believe it or not, junk mail has come way, way down, so right now it's probably the best time in recent history to send out direct mail; people don't have as much of it anymore, so a piece is going to stand out more than it used to. Google has sent at least three different postcards with different sales messages just in the last month.

What Is a QR Code

Are You Using Your QR Code Correctly In Your Campaign?

QR stands for quick response, and it's a visual representation of a URL. It's meant to be a quick response for that same reason.

Learn how QR codes on direct mail postcards create trackable, measurable leads and turn print campaigns into conversions.

07/23/2026

This blog post shares what to expect when hiring graphic design services, and it comes down to asking the right questions from a graphic designer's point of view.

Evaluating Graphic Design Agencies

Portfolio and Past Work

Review previous case studies or a library of images portfolio. Ask for testimonials and case studies from a branding point of view to see what they have rebranded.

Graphic Design Services in NJ

Ensure your branding looks nice on mobile, on iPad, and on desktop if they are doing the website design and creating the wireframes.

Software and Technical Tools

Ask about the Graphic Design tools and software they use for branding. They might be using Canva, Photoshop, or Adobe Illustrator. Depending on your choice, Canva graphic design agencies charge differently than Photoshop. If you want 3D design work done, they might be using something like Cinema 4D.

Lead Times and Revisions

Inquire about the lead time and how quickly they can deliver.

Choosing design services: review portfolios, ask about software and revisions, define your audience, and match brand assets.

07/07/2026

Guests feel the invitation before they ever read it. That split second when they slide it out of the envelope? The paper does all the talking. Cheap and thin, with a message loud and clear; this was an afterthought. Thick and rich, and it whispers something else entirely. So the paper behind your wedding invitations matters every single bit as much as the words printed on it.

Nail the best quality paper, and the whole thing lands. It comes down to three things: weight, texture, and finish. Get all three right, and your wedding invitations feel as special as the big day itself.

What Makes Paper Feel Expensive

Printing Paper For Wedding Invitations

Two things, really. How heavy it feels in the hand, and how it looks and reads once it's actually printed. Master both, and the cheap disappears. The best wedding invitations get this part exactly right.

Weight Is Everything

Here's the secret nobody says out loud. Weight sells luxury.

Wedding invitation paper guide: cardstock weight, cotton vs linen, matte vs shimmer finishes. Choose paper that feels luxurious.

06/24/2026

What's the best way of finding a graphic designer for your brand? It's one of the most frequently asked questions from people starting their own brand.

For Monmouth County businesses, choosing Graphic Design Services in Wall, NJ comes down to three things: how to find designers, how to communicate with a designer to get the best possible outcome, and how not to get scammed.

How to Find Graphic Design Services in Wall, NJ

There are a lot of ways. You can go on Instagram and just kind of look through and see.

Graphic Design Services in NJ

The easier route is Discord: communities made for this very reason, for designers and brand owners to connect and come out with the best work possible.

Inside, there are sections with a hire-a-designer channel where you can post what you want, a designer will say I can do this, I can do that, and you can connect and go from there.

06/10/2026

Years. That's what you poured into the recipe, the formula, perfected through a hundred small failures. And then? It sits on a shelf, shoulder to shoulder with a rival, wearing a sticker that's crooked and faintly smudged, and quietly screaming "amateur" to anyone who glances over.

Ouch. Because that sticker talks. Loudly. Custom labels are usually the first thing a hand reaches for, and shoppers decide, fast, whether you're worth their money. Fair? Maybe not. True? Completely.

Your Label Is the Handshake

Snap judgments rule the shelf. A buyer's eyes sweep across forty products in the time it takes to blink, then land on whatever looks like it belongs.

Custom Labels For Your Products in Monmouth County, NJ

Polished label, instant trust. Peeling, off-center, ink-bleeding label? The opposite. Doesn't matter how good the stuff inside is. They'll never find out.

People trust what looks trustworthy, and the label says it first.

Years. That's what you poured into the recipe, the formula, perfected through a hundred small failures. And then? It sits on a shelf, shoulder to shoulder with

05/28/2026

Why would you want to buy a full-service printer like this? A lot of people ask about making big prints. But there are lots of other things to ask about, purely whether you've got enough space or not, and these things are big.

Costs and Running Costs

How much does one of these things cost? These are very expensive. What about the economics of running it? It costs a few thousand to get started, and it comes with quite a reasonable amount of ink. Because of the size of the ink cartridges, the inks are effectively cheaper: you pay less per print, for ink costs than you would on smaller printers.

We Can Take Care Of All Of Your Printing Needs

There are 700 milliliters of ink in a cartridge, about a pint and a half of ink. That's a lot of ink, and it will last a long while. You do have to remember to take them out, because the inks in printers like this, even if you use them quite a lot, stay around for a while.

You're unlikely to get through inks like this very quickly.

Why would you want to buy a full-service printer like this? A lot of people ask about making big prints. But there are lots of other things to ask about, purely

05/14/2026

Want to stand out from the crowd at a tradeshow? Nothing works better than printed promotional materials if you choose the right ones. Printed promotional materials, such as business cards, flyers, and brochures, help businesses build brand awareness, increase visibility, and improve business relationships. The success of your trade show booth completely depends on how you present your brand. The choice of the right promotional material matters the most because each material can make or break the deal for your business. The 7 types of printed promotional materials best used at trade shows include banners, flyers, posters, catalogs, product sheets, promotional merchandise, interactive materials, and signage. No matter what promotional materials you print for a tradeshow, they must have visual appeal and consistent brand messaging to turn conversations with attendees into potential leads.

Want to stand out from the crowd at a tradeshow? Nothing works better than printed promotional materials if you choose the right ones. Printed promotional mater

04/30/2026

Do you believe that direct mail is obsolete? In our experience, the reverse is true.

Direct mail has greater value and influence than before. It's time to review your approach if your mail campaigns aren't yielding the desired results. Direct mail initiatives may produce exceptional results and establish enduring relationships with your audience when they are properly targeted and thoughtfully designed.

Why is this important? Because the goal of local and targeted direct mail is to reach the right individuals with the correct message, not to reach everyone. And when you do, the figures are self-evident.

Direct Mail Printing Cost For NJ

In this article, we will talk about Direct Mail Printing NJ and how it helps increase response rates.

Is Direct Mail Still Helpful in NJ?

Yes, we live in a digital age. Additionally, it is always becoming more computerized. However, one of the most reliable and captivating types of marketing communication is still direct mail in NJ.

Why?

Do you believe that direct mail is obsolete? In our experience, the reverse is true. Direct mail has greater value and influence than before. It's time to review your approach if your mail campaigns aren't yielding the desired results. Direct mail initiatives may produce exceptional results and esta...