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Monday 9am - 5pm Tuesday 9am - 5pm Wednesday 9am - 5pm Thursday 9am - 5pm Friday 9am - 5pm

Shift Digital

Shift Digital is a leader in marketing optimization and data activation.

05/29/2026

Our EVOLVE events have been keeping us moving lately, from a Lagree workout class at Sage House to kicking off our Tuesday Lunch Walk/Run Club.
This week’s walk even included a stop at Emagine Theater for their free Tuesday popcorn 🍿 A pretty good lunch break if you ask us.
Looking forward to more EVOLVE events this summer!

05/21/2026

Work-life balance is part of how we're built.

Competitive pay. Full medical, vision, and dental. Three weeks PTO. 100% covered maternity and parental leave. Fertility coverage. All in a pet-friendly office in Birmingham, Mich. and a team that genuinely wants to see you thrive.

Shift Digital combines the energy of a startup with the stability of an industry leader. If that sounds like your kind of place, we'd love to meet you.

Explore careers → https://tinyurl.com/42he43s6

05/19/2026

Data is only valuable when you can act on it.

Shift Digital aggregates performance data across platforms, programs, and providers to give national brands and their retailers one clear view — and the tools to do something with it. Holistic visibility. Flexible control. Expert support.

Our solutions are built to measure, manage, and activate marketing performance. Every program. Every retailer. Every channel.

The data is already there. We make it work harder.

Discover our solutions → shiftdigital.com

05/14/2026

At Shift Digital, growth is built into how we work.

From Lunch and Learns to Manager Bootcamp, our EVOLVE program gives team members real development opportunities at every stage of their career. Professional development.

Community. Diversity and inclusion. Health and wellness. It all lives here.

We're always looking for curious, driven people who want to do meaningful work alongside a team that's invested in their success.

See open roles → https://tinyurl.com/42he43s6

05/13/2026

The debate is as old as digital retailing is: should dealers gate their tools — and if so, where?

New data from our most recent report settles it more clearly than ever.

Customers who follow a calculator-first sequence — where they use a payment tool before filling out a form — close at a 33% higher rate than those who hit the form first. The tradeoff is a slight reduction in form completion rate. But in a market where every sale counts, close rate is the number that really matters.

The data makes a case for leading with value. If you give shoppers what they came for first, the lead that follows is more likely to convert.

Read the full findings → https://tinyurl.com/4ec9ax5n

05/07/2026

The automotive market doesn't slow down. Neither do we.

Shift Digital helps national brands and their dealer networks measure, manage, and activate performance across digital marketing and sales initiatives. From enterprise lead management to compliance and analytics, we're the infrastructure that keeps programs running and retailers performing.

16,000+ dealership websites supported. 80M+ leads processed every year. That's what optimization at scale looks like.

Learn more about what we do → shiftdigital.com

04/24/2026

2025 didn't just shift the market. It rewrote it. Four times.

Q1: Tariff anticipation drove a +9% spike in dealer website sales page visits.
Q2: Tariff limbo set in. Urgency faded. Visits slowed to +5%.
Q3: EV incentive deadlines pushed visits up another +11%.
Q4: Both stimuli gone. Visits flatlined. Contacts dropped 18%.

Four distinct quarters. Four different market realities. Each one shaped by forces outside your control.

The dealers who navigated it best had one thing in common: a digital experience built to perform regardless of what the market threw at them.

We analyzed 80M+ leads, 23.5+ TB of data, and 16K+ dealership websites to understand what actually moved the needle in 2025 — and what it means for 2026.

The full picture is in our new report: The State of Digital Automotive Shopping: 2025 Trends & Lead Strategy.

Download it here → https://tinyurl.com/bpaartdu

04/22/2026

Traffic held. Everything else didn't.

By Q4 2025, automotive retailers were hit with a triple threat:
→ Online shopping down
→ Lead volume down 11%
→ Click-to-call and chat engagement down 18%

In 2024, when leads dropped, click-to-calls picked up the slack. In 2025, both dropped at the same time — meaning shoppers aren't just choosing different channels. They're disengaging altogether.

Early 2026 data confirms the pattern. January engagement was down 12% YoY — the second-largest single-month decline after Q4.

When demand softens, your digital experience has to work harder. That means knowing exactly where shoppers are dropping off, and fixing it before they're gone.

Our 2025 State of Digital Automotive Shopping report breaks down what happened quarter by quarter — and what to do about it in 2026.

Download the full report → https://tinyurl.com/4ec9ax5n

04/16/2026

Such a fun and impactful day in Detroit 💛

Our team spent the afternoon volunteering with Arts & Scraps — helping turn everyday materials into creative opportunities for learning and growth.

Thank you to everyone who showed up and made an impact 🎨

04/13/2026

Dealer website leads closed at an 11.8% rate in 2025.

Third-party leads? 2.2%.

That gap has always existed — but in a softening market, it's not just a data point. It's the difference between leads that move and leads that sit.

In 2025, dealer and brand website leads actually performed better than they did in 2024. Despite everything the market threw at the industry, the leads you generate yourself remained your highest-quality pipeline.

More leads doesn't win. Better leads do.

Our State of Digital Automotive Shopping report walks through what drove close rate performance across lead sources — and how to structure your digital experience to generate more of the leads that actually close.

Download it here → https://tinyurl.com/4ec9ax5n

Address

348 E Maple Road
Birmingham, MI
48009

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Website

http://shiftdigital.com/

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