HERO Business Coaching

HERO Business Coaching Business Coach & Innovation Consultant Are you looking to grow your company 2-3x the average for US companies?

Companies that hire business coaches report massive improvements of between 22% to 86% in their critical business functions and a recent survey by MetrixGlobal LLC - which found that companies engaging business coaches today enjoy a 790% ROI for every dollar invested. Top companies throughout the world work with business coaches to help them clarify the vision, growth and goals of their business.

I can help you implement and prioritize strategies to help your business grow. Set up an Impact Call today: https://calendly.com/herolifecoaching/impact20

BlackBerry’s co-CEO was right about the iPhone. That was the problem.The smartest person in the room can also be the mos...
09/02/2026

BlackBerry’s co-CEO was right about the iPhone. That was the problem.

The smartest person in the room can also be the most dangerous.

Not because they’re wrong.

Because they’re right–inside the wrong frame.

When leaders evaluated the first iPhone, many focused on its weaknesses: battery life, security, and the absence of a physical keyboard.

Those concerns were reasonable.

What the frame missed was that the competitive category had changed. The smartphone was becoming a personal computer and software platform–not simply a better email device.

BlackBerry’s global smartphone share later fell from market leadership to a fraction of one percent.

Being right about the details while missing the changing system is an expensive blind spot.

The question isn’t only whether you’re right.

It’s whether you’re answering the right question.

What frame might be limiting what you can see? Try the Blind Spot Advisor free for 15 days: app.blindspotadvantage.com

Knowing the framework is not the same as using it when the stakes are real.Reading creates recognition. Practice creates...
09/01/2026

Knowing the framework is not the same as using it when the stakes are real.

Reading creates recognition. Practice creates behavior. The Advisor brings the same kinds of questions I use in coaching and consulting to the meeting, decision, brief, or challenge in front of you – while it is still possible to change the outcome.

Put your next challenge through the Blind Spot Advisor–free for 15 days. No credit card: app.blindspotadvantage.com

Register for the Living Book: app.blindspotadvantage.com

Coca-Cola got the answer right. It nearly destroyed the product.Coca-Cola conducted extensive consumer research before l...
08/31/2026

Coca-Cola got the answer right. It nearly destroyed the product.

Coca-Cola conducted extensive consumer research before launching New Coke.

The taste-test results favored the new formula.

The data answered the question the company had asked.

But consumers were not only buying a taste. They were buying memory, identity, ritual, and ownership of an American icon.

New Coke was withdrawn after 79 days, and the original formula returned as Coca-Cola Classic.

The lesson isn’t that the research was useless.

It’s that a precise answer to an incomplete question can still produce the wrong decision.

They asked: “Which taste do people prefer?”

They also needed to ask: “What does this product mean to the people who buy it?”

What question are you answering perfectly that may not be the question that matters?

CALL TO ACTION

Follow for a new case study every Wednesday. Find the questions behind your own data at app.blindspotadvantage.com

HASHTAGS



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Right data. Wrong question. The most expensive kind of mistake.

Kodak invented the digital camera–and then spent decades protecting film.In 1975, Kodak engineer Steven Sasson built the...
08/28/2026

Kodak invented the digital camera–and then spent decades protecting film.

In 1975, Kodak engineer Steven Sasson built the first self-contained digital camera.

Kodak had helped create the future–but its business was built on film.

For years, the company kept improving emulsions, processing, and color while digital imaging advanced around it.

The strategic question was no longer, “How do we make film better?”

It was: “What if film is no longer the problem customers need us to solve?”

Kodak entered bankruptcy protection in 2012.

The blind spot wasn’t a lack of technology or talented people. It was a business model that made the implications of its own invention difficult to embrace.

Before your next strategy session, ask:

What assumption protects today’s revenue–but could prevent tomorrow’s relevance?

Follow for a new blind spot case study every Wednesday. Explore the complete Living Book at app.blindspotadvantage.com

The client asked for interactive PDFs. The PDFs were never the problem.A client handed us three PDFs.“Make these interac...
08/26/2026

The client asked for interactive PDFs. The PDFs were never the problem.

A client handed us three PDFs.

“Make these interactive,” they said. “We need them to come to life.”

The obvious response was to add links, animations, and clickable hotspots.

I asked to speak with the sales representatives who would actually use whatever we created.

They weren’t struggling with the PDFs.

They were struggling with the story.

In front of a physician, they had about 90 seconds to explain why a single-visit tuberculosis test mattered for patients who could not return for multiple appointments.

The PDFs weren’t the problem. The sales narrative was.

We built an infographic around how the representatives actually sold–not around what the brief assumed they needed.

It received a standing ovation at the national sales meeting, was translated into eight languages, and deployed globally.

Who is closest to your problem that you haven’t listened to yet?

Save this before your next project kickoff. Then test the brief with the Blind Spot Advisor: app.blindspotadvantage.com

If you think this is simply a digital book, the product itself will change your mind.The Living Book is the coaching and...
08/25/2026

If you think this is simply a digital book, the product itself will change your mind.

The Living Book is the coaching and consulting framework I have used for more than twenty years–made available as a platform you can use between meetings and before you need me in the room. It includes the complete book, audio narration, exercises, chapter coaching videos, the AI Blind Spot Advisor, and a practitioner community. As registration grows, members will also receive biweekly group coaching and office hours. It does not replace coaching; it helps you arrive with a clearer diagnosis.

Put your next challenge through the Blind Spot Advisor–free for 15 days. No credit card: app.blindspotadvantage.com

Register for the Living Book: app.blindspotadvantage.com

Most business books stop working the moment you close them. I built one that doesn’t.I did not want to write a book peop...
08/24/2026

Most business books stop working the moment you close them. I built one that doesn’t.

I did not want to write a book people would read once and never open again.

Most business books follow a familiar pattern:

You finish inspired.

You highlight passages.

Six months later, when you need the framework, you cannot remember where it was.

So I built something different.

The Blind Spot Advantage is a Living Book.

It is the coaching and consulting framework I have used for more than twenty years–now available as a platform you can use between meetings and before you need me in the room.

It includes:

The complete book.

Full audio narration.

Practical exercises.

Chapter coaching videos.

The AI Blind Spot Advisor, trained on the framework.

A community of practitioners.

As registration grows, it will also include biweekly group coaching and office hours.

This is not only something you read.

It is a practice you use before meetings, decisions, and challenges–when the stakes are real.

It does not replace coaching. It helps you arrive at coaching or consulting with a clearer diagnosis.

The better solution is already there.

Build the practice of finding it.

Register for the Living Book–free for 15 days. No credit card: app.blindspotadvantage.com

On my first day, the CEO told me to fire the team. He had diagnosed the wrong problem.I was hired as Head of Client Serv...
08/21/2026

On my first day, the CEO told me to fire the team. He had diagnosed the wrong problem.

I was hired as Head of Client Services.

On my first day, the CEO pulled me into his office.

“The account team isn’t performing,” he said. “Two major clients are about to leave. Clean house. Rebuild.”

He handed me the prescription before I had done the diagnosis.

I did something almost impolitely simple: I talked to the clients.

What I found wasn’t a performance problem.

The agency had been dramatically underpricing its work. The team was overdelivering on an impossible arrangement and burning out.

Firing the team would not have fixed the system. A new team would have inherited the same conditions.

When we fixed the real problem, the business reached 138% of quarterly forecast in the first 90 days, generated more than $450,000 in new business, and produced the highest-grossing month in the company’s 12-year history.

The difference was one decision:

Diagnose before prescribing.

When did you last accept someone else’s diagnosis without testing it?

Save this for your next team or client challenge. Use the Living Book and Advisor free for 15 days: app.blindspotadvantage.com

For the past month, I’ve been showing you the blind spots I find in other people’s rooms. Now I want to show you what I ...
08/17/2026

For the past month, I’ve been showing you the blind spots I find in other people’s rooms. Now I want to show you what I built to help you find yours.

The patterns are familiar:

The wrong problem being solved exceptionally well.

The assumption nobody has tested.

The person closest to the problem who was never invited into the room.

The friction everyone learned to work around.

These are not simply ideas I write about.

They are the foundation of the coaching and consulting work I have done for more than twenty years.

But I kept running into a limitation:

I could only be in one room at a time.

So I built a way for the framework to keep working when I am not in the room.

The Blind Spot Advantage Living Book includes the complete book, audio narration, exercises, chapter coaching videos, the AI Blind Spot Advisor, and a community of practitioners.

It does not replace coaching.

It gives you a way to begin asking better questions before the meeting, decision, or challenge reaches the point where you need outside help.

The better solution is already there.

Now you have a practice for finding it.

Register for the Living Book–free for 15 days. No credit card: app.blindspotadvantage.com

The outsider advantage is not a personality trait. It is a practice.When you lead inside a system long enough, familiari...
08/14/2026

The outsider advantage is not a personality trait. It is a practice.

When you lead inside a system long enough, familiarity starts to disguise assumptions as facts.

You stop seeing the process. You see “the way we do things.”

You stop noticing the friction. You call it complexity.

You stop questioning the outcome. You explain it with the market, the team, or the timing.

An outsider sees the pattern because they are not carrying the same institutional weight.

But you do not need to wait for an outsider to build this capability.

Practice the Five Moves of the Turnaround:

Suspend the stated problem.
Go to the source.
Map the system.
Find the beneficiary.
Solve for the system over the urgency.

Then examine the situation through three lenses:

Behavior. What are people actually doing?
Outcomes. What is the system producing?
Experience. What does it feel like to work inside it?

The outsider perspective is not a phase. It's a capability. And it can be built deliberately : even from inside.

Where has familiarity caused you to defend a system that should be questioned?

If this resonates, I work with founders and executives to surface the blind spots behind their most expensive decisions. Book a quick conversation: https://bit.ly/blind-spot-strategy-15

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