06/18/2026
Four years ago I was posting on LinkedIn consistently and getting almost nothing back.
Decent content. Real expertise. Genuine effort.
But the right people weren’t finding me — and I couldn’t figure out why.
The answer, when I finally found it, was simpler than I expected:
I didn’t have a clear authority position.
I was showing up as a generalist in a world that rewards specialists. My message was broad enough to appeal to everyone — which meant it connected with almost no one.
The moment I got clear on exactly who I was for, what I stood for, and how to communicate that consistently — everything changed.
30,000+ followers. Nearly 4,000 newsletter subscribers. Clients who find me, not the other way around.
None of it came from paid ads. All of it came from claiming my authority and showing up in a way that made the right people stop scrolling.
That’s what Justin Lawrie and I are teaching at Authority Summer Camp — July 20–22.
It’s a free 3-day live virtual event for coaches, consultants, and service providers who are ready to do what I did — get out of obscurity and into an authority position that actually attracts clients.
What you’ll leave with:
Your authority position — clear and ownable
Your Right-Fit Client — locked in for good
A LinkedIn strategy that moves the needle
Your Profit Pyramid mapped
Your virtual event concept outlined and dated
Three days. 2:00 PM – 4:00 PM Eastern. Completely free.
Registration link is in the comments. Spots are limited — we keep it small on purpose.
Come build with us. 👇