12/04/2021
I was asked if the "donate to _______" at the register is a legitimate charitable donation.
My answer: It is complicated.
Yes, hitting the $1, $2, $5, etc. square to donate to a cause while you are finishing up a transaction at a register, is 99% of the time, legitimate. Please, read on...
Where it gets complicated is, the corporation gets the credit for the donation. You do not. You cannot go home and put it in your ledger as a donation (for those of you that track that for taxes or personal purposes). The corporation already receives countless tax breaks and donating this way, only gives them more. If over the course of a year you hit that button a bunch of times...all of that money is donated by the company, not you. If you donate that way regularly, it can add up.
If you want to donate to the animals, find a local organization that needs your help. The same goes for other charities that you are often asked (ahem, pressured) into donating to. TJ Maxx et al. often does a heart association or a children's charity...skip the donation at the register and go home and donate personally.