06/22/2026
The global makeup market is evolving fast, and packaging is playing a bigger role than ever in how beauty brands stand out.
From hybrid beauty and skincare products to digitally driven consumer experiences, packaging has become more than a functional necessity. It is influencing product performance, brand perception, sustainability goals, and consumer engagement across the color cosmetics category.
In our latest report, we explore the 5 key trends shaping the future of beauty packaging and color cosmetics, including the formats, materials, and design strategies driving growth in today’s market. Read the full report for the insights shaping what’s next: https://www.berlinpackaging.com/insights/perspectives/2026-cosmetic-packaging-trends
PC: Rare Beauty, Kiko Milano