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NP Strategy

Name: NP Strategy
Address: 1230 Main Street, Ste 700, Columbia, SC, 29201, US
Telephone: +18035402183

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PR subsidiary of Maynard Nexsen focused on strategic comms, crisis management and media relations.
📍 SC | NC | AL

Whether your goal is to establish new operations, expand current facilities or move to a new area, intelligent analysis and strategy is needed. We start by asking key questions:
•What advantages do we have?
•What stands in our way?
•What could we do? Throughout the process, we communicate with clients early and often while remaining flexible in case we need to set and reset. This analysis helps us move from what could be done to what should be done. While no outcome can be guaranteed, a proper strategy will you help shape the debate before someone else shapes it for you.

10/30/2026

A PR nightmare is one horror story your organization doesn't want to tell. 🎃

This spooky season, Mary Cullen shares why preparation, transparency, and a strong communications partnership are key to navigating a crisis before it escalates.

Don't wait until things get scary. 👻 Read Mary’s advice on crisis preparation and protecting your organization's reputation: https://npstrategy.com/pr-horror-storiesand-how-to-avoid-them/

10/29/2026

NP Strategy was proud to support SC Power Team at the 2026 Industrial Leadership Summit in Charleston, SC. This annual summit serves as a forum for businesses across South Carolina to share industry trends and strengthen the partnerships that power South Carolina.

NP Strategy provided:
✔️On-site event coordination
✔️Logistics management
✔️Event photography

Each year, more than 450 industrial and commercial employers choose to power their operations with one of South Carolina’s 19 electric cooperatives. They are vital to the economic strength of our communities and NP Strategy is proud to support that legacy.

10/28/2026

Powered by partnership. Measured by impact.

NP Strategy recently supported Columbia Area Development Partnership (CADP) with a video highlighting its first year of work in Richland County. CADP aims to bring public and private partners together to drive investments and build a stronger future for the community. Its first year saw collaboration, major capital investments, and meaningful progress toward a better economic future for Richland County, and NP Strategy is proud to have captured that goal.

🎥 Video produced by NP Strategy

10/26/2026

Great leadership deserves to be celebrated.

For the second consecutive year, Amanda Loveday, CEO of NP Strategy, has earned a spot on the South Carolina 500 list, recognizing her as one of the state's most influential leaders.

Published by SCBIZ, the SC 500 recognizes business, civic and nonprofit leaders who are helping shape South Carolina's economy and future.

Amanda continues to lead NP Strategy's growth while helping clients navigate complex challenges, strengthen their reputations and make an impact in communities across the Southeast.

10/23/2026

NP Strategy: Providing tailored strategies for complex challenges across industries.

Did you know there's a team of strategic thinkers and problem solvers available to help guide you through anything, anytime, anywhere?

At NP Strategy, our focus is helping our clients navigate their narrative with success. We offer:

🤝 Community Assessment
🚨 Crisis Management
📅 Event Management
📰 Media Relations
🎤 Media Training
💬 Message Development
🏛️ Public Affairs
📱 Social Media
🌐 Stakeholder Engagement
🎥 Video Production
✨ And more

Sound like something you might need?

Let us know how we can help by getting in touch with a PR expert today: https://npstrategy.com/get-in-touch/

10/21/2026

NP Strategy was proud to support our client Samsung Electronics Home Appliances America (Samsung South Carolina) in planning and executing its 2026 National Manufacturing Day celebration hosted at their manufacturing facility earlier this month in Newberry, South Carolina.

Samsung hosted 69 students and 10 teachers from local schools for an exclusive, behind-the-scenes tour offering the next generation of skilled workers a hands-on look at modern manufacturing.

Since opening its doors in 2018, the Newberry plant has:
✅Generated approximately $1 billion in economic impact
✅Generated $926 million in capital investment for the region
✅Produced millions of washing machines
✅Supported thousands of jobs for local residents

Samsung’s continued success in Newberry is built on long-term community partnerships, investments in STEM education, local sourcing, and support for veterans, all driving sustainable growth across South Carolina.

🎥: As Told By You Podcast feat NP Strategy CEO Amanda Loveday

10/20/2026

NPS takes NYC 🍎

From supporting clients to learning from industry leaders, our NP Strategy team made the most of a recent trip to the Big Apple.

Specialist Olivia Weidie supported former South Carolina Gov. David Beasley during the Harlem stop of his Breaking Bread Together tour. Beasley joined Today Show show co-anchor Craig Melvin to discuss his new national effort to bridge partisan, cultural, and religious divides by bringing people together over a shared meal rather than political debate.

Coordinators Kate Essig and Sydney Eure attended Advertising Week New York, connecting with marketing, advertising and technology professionals and exploring new ideas shaping the industry.

Two different experiences, one shared goal: strengthening our expertise, building connections and bringing fresh ideas to the clients we serve.

10/19/2026

Good community engagement starts with bringing the right people together.

This month, NP Strategy helped the City of Charlotte Government plan and execute The Road Ahead: Eastway/Shamrock, a community event connecting residents with city staff and local partners to learn more about upcoming roadway improvements in their neighborhood.

From intersection improvements to a complete streets redesign, the event gave residents an opportunity to ask questions, hear directly from project teams and better understand the plans shaping their community.

Our team helped coordinate participation from the Charlotte Area Transit System (CATS), Charlotte-Mecklenburg Storm Water Services, Charlotte City Planning, Charlotte-Mecklenburg Police Department, Charlotte Department of Transportation, Charlotte Economic Development, Trips for Kids and Council Member Danté Anderson to make those conversations possible.

A big thank you to the NP Strategy team members who helped make this event a success: Denada Jackson, Darain Ginyard, Beverlee Sanders, Maya Ward, Skylar Stallings, Nia Byas, Corrin Coleman and Annie Howie.

We're proud to support projects that keep residents informed, encourage meaningful conversations and give communities a voice in the decisions shaping their future.

10/16/2026

October is , and NP Strategy is proud to help our electric cooperative clients communicate with clarity, navigate challenges and build meaningful connections with the members they serve. This is especially important during hurricane season, when power outages are often distrupted.

Here’s how we help bring their missions to life 👇

💡 Broad River Electric Cooperative (BREC)
Since 1940, BREC has provided safe, reliable, and affordable power to more than 21,000 members across South Carolina’s Upstate. This year, we put more emphasis on video production to help Broad River Electric better connect with its members. Ahead of storm season, we gave members a look into a day in the life of linemen as they work through tough conditions to keep our lights on.

💡 Central Electric Power Cooperative (Central)
Founded in 1948, Central is a wholesale generation and transmission cooperative owned by South Carolina’s 19 independent, consumer-owned electric co-ops. Its members serve more than 2 million residents, covering 70% of the state. Our team provides media relations, communications strategy, and social media management in support of Central’s mission to represent and advocate for member cooperatives across the state and nation. Last month, we put together a newsletter to highlight the Hurricane Heroes across the cooperatives who work behind the scenes long before a storm strikes.

💡 SC Power Team
Representing all 19 of Palmetto State's electric co-ops, the South Carolina Power Team is dedicated to statewide economic development and job creation. This year, we played a crucial role in orchestrating the South Carolina Power Team's 2026 Economic Development Review conference and continue to support their work through media relations, stakeholder engagement, event strategy, and social media.

From strategic communications to crisis response to stakeholder engagement, NP Strategy is proud to support the co-ops powering our communities every day and working overtime when storms strike.

🎥 Video produced by NP Strategy

10/15/2026

Rock✊ beats scissors✌️ every time.

When it comes to public relations, social media strategy or crisis management, NP Strategy will always be your rock.

We’re here to help you navigate any challenge.

Address

1230 Main Street, Ste 700
Columbia, SC
29201

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm
Saturday	9am - 5pm
Sunday	9am - 5pm

Telephone

+18035402183

Website

http://www.npstrategy.com/

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