10/15/2026
**Want to enjoy selling insurance more?**
Try this.
Stop trying to close everybody!
I know, that sounds a little strange coming from someone who teaches people how to close more sales.
But hear me out.
Too many agents walk into an appointment with one thing on their minds.
I NEED TO MAKE THIS SALE!
And guess what happens?
They start talking too much.
They start explaining things the prospect never asked about.
And the minute they feel like they're losing the sale, they start pushing harder.
Here's the thing.
**Your job isn't to convince people to buy something. Your job is to help them discover whether they have a problem worth solving.**
Sometimes that leads to a sale.
Sometimes it doesn't.
And that's perfectly okay.
I've seen agents lose sales they should have made simply because they were trying too hard.
Here's a little secret.
The less pressure you put on yourself to close every prospect, the easier it becomes to have a real conversation.
And real conversations lead to better sales.
Stop trying so hard to sell.
Start trying harder to understand.
You might be surprised at what happens.
Good Selling Everyone!
