06/10/2026
In the dating industry, longevity matters.
Trends come and go quickly. Apps rise and disappear. Platforms explode in popularity and fade just as fast.
But companies rarely survive for 35 years unless they continue solving a real human problem.
The continued success of It's Just Lunch reflects something important about modern dating: despite all the technology, people still value authentic human connection and trusted guidance.
That’s not old-fashioned. It’s timeless.
More on how IJL has survived 35 years of dating disruption |
In an era of algorithms and swipe fatigue, the world’s largest personalized dating service still believes in something radical: human intuition.