Changemaker Impact Co.

10/14/2026

A business can have good marketing, a strong network, and a great offer and still struggle to turn all three into consistent revenue.

When leads slow down, we try a new campaign. When sales dip, we revisit the offer. When growth stalls, we start networking more or look for another channel.

Sometimes those are the right moves. But before adding another tactic, it’s worth looking at how the pieces work together.

Here are three questions to ask:

1. Are you attracting the right people, or simply more people?

More leads aren't necessarily better leads. If they aren't a good fit or don't understand the value of your offer, increasing volume may only create more work without better results.

2. What happens after someone shows interest?

A LinkedIn connection, referral, or website visit is only the beginning. Is there a clear next step? Are you following up in a way that builds trust? Or are potential opportunities quietly falling through the cracks?

3. Can your systems support the growth you're trying to create?

If every lead depends on you remembering to follow up, every campaign starts from scratch, and every opportunity requires your personal attention, growth can become difficult to sustain.

Before investing in something new, look at the connections between your marketing, sales process, relationships, and systems. Sometimes the biggest opportunity isn't doing more. It's fixing the gaps between the things you're already doing.

Which is the bigger challenge for you right now: attracting the right leads, converting interest into clients, or building systems that support growth?

I'd love to hear your perspective in the comments.

If you're working through these challenges, visit www.changemakerimpact.co to learn more about how we help businesses grow.

10/13/2026

Cold pitching on LinkedIn might get your message delivered, but does it give people a reason to trust you?

We often approach outreach with a goal in mind: book the call, land the client, or make the sale. But when every interaction starts with an ask, we risk turning a potential relationship into just another transaction.

I've always believed that the quality of our business relationships matters just as much as the opportunities they create. That means showing up consistently, taking an interest in people, and finding ways to add value before asking for anything in return.

In my new episode of Inspiration Contagion, I'm unpacking The Problem With Cold Pitching on LinkedIn and why building trust before making the ask can change the way we approach networking, referrals, and business development.

We explore what it takes to move from being a stranger to becoming a trusted connection, why genuine curiosity matters, and how shared values and vision can lead to stronger partnerships.

Because the goal isn't to turn every connection into a customer. It's to build relationships that make sense for everyone involved.

🎧 Check out the new episode of Inspiration Contagion and rethink your approach to LinkedIn outreach > https://youtu.be/9s99VCSZ0p0

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What if the best business conversations start long before you ever ...

10/12/2026

Being the smartest person in the conversation doesn't always make you the person people want to work with.

On LinkedIn, it's easy to focus on proving your expertise. We want our posts to sound credible, our opinions to be compelling, and our content to show that we know what we're talking about.

But trust isn't built by having the perfect answer to everything.

It's built in how we listen, how we respond to perspectives that differ from ours, and how willing we are to admit there's something we haven't considered.

I've seen how much can change when we stop treating conversations like debates we need to win and start treating them as opportunities to understand each other.

Sometimes, the best response isn't to prove a point. It's to ask a better question.

In my recent episode, Why Being “Right” on LinkedIn Is Costing You Clients, I explore how intellectual humility, genuine conversation, and the simple practice of saying “yes, and” can help turn disagreement into collaboration.

Because the way you show up in a LinkedIn conversation gives people a glimpse of what it might be like to work with you.

If you're using LinkedIn to attract clients, build partnerships, or grow your business, it's worth asking: Are your conversations helping people trust you, or just proving that you know your stuff?

🎧 Check out the latest episode and rethink how you build authority, one conversation at a time >> https://youtu.be/pmQcLUMSqFU

10/11/2026

I've been thinking about how easy it is to turn everything into something productive.

A conversation becomes a networking opportunity. An idea becomes a new project. Even time off can turn into thinking about what needs to happen when we get back.

I know I've done this. I love building things, solving problems, and seeing what becomes possible when the right people come together. But I've also had to remind myself that not every good moment needs to lead somewhere.

Some moments are just yours to live.

This photo of Jeremy and me reminds me of that. There's a life happening alongside the business, and I don't want to get so caught up building one that I forget to be present for the other.

I've been thinking about what it actually means to build a business that supports the life you want. Not just one that looks successful from the outside, but one that leaves room for the people you love, the places you want to see, and the parts of yourself that have nothing to do with your work.

I don't think the goal is to care less about what we build. I think it's to get clearer about why we're building it in the first place.

And sometimes, the most useful thing you can do for your business is step away long enough to remember that.

What are you making room for in your life right now that has nothing to do with work?

10/10/2026

We can spend a lot of time moving things forward without stopping to ask if they’re still taking us where we want to go.

In business, that can look like saying yes to another project, adding another strategy, or filling the calendar because an empty space feels unproductive.

We’ve learned that growth isn’t just about how much we can fit into a week. It’s also about knowing what deserves our attention in the first place.

Sometimes, the most useful thing we can do is step back, look at the bigger picture, and decide what actually needs to move forward.

What’s one thing you’ve stopped doing because it no longer serves the direction you’re heading?

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10/09/2026

Not every productive day looks like progress.

Sometimes, the most valuable thing we can do is step back, get some perspective, and give ourselves room to think.

In business, it’s easy to get caught up in the next goal, the next opportunity, or the next thing that needs our attention. We keep moving because there’s always something else to do.

But I’ve learned that moving faster isn’t always the answer. Sometimes, we need to pause long enough to ask ourselves if we’re even moving in the right direction.

Are we building something that supports the life we want? Are we spending our energy on the things that actually move the needle? Are we creating space to recognize opportunities we might otherwise miss?

As we head into the final stretch of the year, I think these are questions worth sitting with.

You don’t have to slow down forever. Sometimes, you just need to pause long enough to see clearly.

What’s one thing you need to step back and get perspective on right now?

10/08/2026

The grass isn’t always greener on the other side. Sometimes, you just need to take better care of the patch you’re standing on.

I see this with business owners all the time.

They look at someone else’s revenue, team, marketing, clients, or growth and think, "Maybe I need to be doing what they’re doing."

But what works beautifully for one business can create chaos in another.

The goal isn’t to copy someone else’s business.

It’s to understand what’s actually working, what’s holding you back, and what needs to change so your business can grow without costing you your time, energy, or sanity.

That’s the work I love doing with business owners: getting clear on what’s really happening beneath the surface, then building a strategy that fits their goals and their business.

Your grass doesn’t need to look like everyone else’s.

It just needs to be healthy enough to grow.

If you’re feeling stuck, stretched too thin, or unsure what needs to change in your business, DM me. Let’s talk. :)

10/08/2026

I had a conversation recently with a business owner who said she was spending more time networking than ever, but getting less from it.

She was going to events. She was meeting people. She was following up. Her LinkedIn connections kept growing.

Still, when she needed a specific person for a partnership or referral, she didn’t know who to ask.

I think a lot of people find themselves in that position.

We’ve gotten very good at collecting connections. The harder part is building a network where you actually know who to call, why you’re calling them, and where there could be a real fit.

That’s where I think curated introductions can make a difference.

When someone already understands what you’re looking for, they can often see connections you would never think to make on your own.

We’ve been working on more intentional ways to make those introductions happen.

If you’d like to learn more about our curated introductions, DM us and we’ll send you the information.

10/06/2026

What if your Q4 plan doesn’t need more goals? What if it needs better decisions?

I’ve seen too many business owners enter the final quarter with the same approach:

Add more revenue targets.
Add more projects.
Add more content.
Add more meetings.
Add more pressure.

Then December arrives and everyone wonders why the business grew, but the leader feels completely depleted.

I like to approach Q4 differently.

Before deciding what needs to happen next, I take a step back and look at four things:

1. What is actually working?
Look at the clients, offers, relationships, and activities that are creating meaningful results. Not just activity. Results.

2. What is taking more than it is giving?
Some things look productive on paper but quietly consume time, attention, or team capacity without moving the business forward.

3. What deserves more attention?
Once you know what is working, give it room to grow. You don’t always need another initiative. Sometimes you need to go deeper into the right one.

4. What needs to change before next year?
Q4 gives you a useful window to fix the things you already know aren’t working before they become next year’s problems.

For me, a strong Q4 reset isn’t about squeezing every last ounce of productivity out of the year.

It’s about getting honest about where your energy, time, relationships, and resources are creating the greatest return.

Because the goal isn’t simply to finish the year strong.

It’s to finish the year clear enough to know what deserves to come with you into the next one.

If you’re ready to take a more strategic look at your business, I’d love to help you think through what comes next.

Visit www.changemakerimpact.co.

10/05/2026

What are you still doing in your business simply because you’ve always done it?

I ask this a lot when I’m working with leaders.

Because sometimes the thing slowing your business down isn’t a lack of strategy.

It’s an old decision you never revisited.

Maybe you’re still in meetings that don’t need to exist.

Still offering something because a client asked for it once.

Still handling a task your team could own.

Still saying yes because saying no feels like you’re leaving money on the table.

And then Q4 arrives, your calendar is packed, your team is stretched, and you start wondering why growth feels so exhausting.

I think of it like driving with the parking brake slightly on.

The car still moves. You can still get somewhere. But everything requires more effort than it should.

That’s why I like using Q4 as a reset point.

Not just to ask, “What do we want to accomplish before the year ends?”

But:

What needs to stop?
What needs to change?
What have we outgrown?
And what deserves more of our attention?

Sometimes the smartest move for your business is not adding another strategy.

It’s removing the friction that has been hiding in plain sight.

That’s the kind of work I love doing with leaders who are ready to build something that can grow without consuming them.

If that’s the conversation you need right now, visit www.changemakerimpact.co.