11/02/2026
Your landlord does not care that it is July.
Your rent does not have an off season. Your payroll does not take the summer off. The bills show up on the first of every month whether the bays are full or empty.
I see this all the time. An owner has a packed January, February and March, then the weather turns and the building goes quiet until November. They panic, drop their prices, and hope.
The fix is not hope. It is giving golfers a reason to come back all year. Memberships that keep them committed. Programming that gives them something to show up for. A retention system that makes leaving feel like a loss.
Build the year round plan before the slow season builds it for you.
Comment SURVIVAL below and I will send you the free Golf Business Survival Guide straight to your DMs.