Beghou

12/24/2024

From all of us at Beghou, we wish you a joyous holiday season and a happy New Year 🎉

12/20/2024

Deciding whether to buy or build is one of the toughest challenges for emerging biopharma teams when setting up their data infrastructure for launch success.

➡️ Which solutions should you develop in-house?
➡️ Which should you purchase off the shelf?
➡️ How can you balance budget constraints with customization and flexibility?

Hear what our experts Todd Foster and Melissa McDevitt have to say.

See full webinar here - https://hubs.ly/Q030jcsz0

12/20/2024

What is the "right" balance ⌛ between launch readiness timing and fiscal responsibility?

📈 Building data and analytics infrastructure to prepare for launch is a balancing act for emerging biopharma teams.

What are the trade-offs and at-risk investments you should consider to drive a successful product launch? See full webinar here: https://hubs.ly/Q030jcsV0

12/18/2024

Value-based care faces significant cynicism, particularly regarding the issue of cherry-picking in care metrics, which can undermine health equity objectives. However, there’s good reason to think that AI will help drive more health equity, value-based care viability, and patient education.

Rohit Gupta, Partner at Beghou Consulting, expressed his unique perspective along with other industry experts on how AI can improve and positively impact value-based care for everyone to reach their full potential of health and well-being.

Read the full article here: https://hubs.ly/Q0300PcB0

12/13/2024

How are new GenAI use cases driving more efficient medical affairs analysis?

➡️ Greater speed and accuracy: Delivering high-quality insights in a fraction of the time, GenAI gives your organization an immediate boost.

➡️ Scalable growth: After initial setup, develop larger, more expansive use cases around summarizations, KPIs, and reporting to increase awareness.

🔔 Follow Beghou for more insights on GenAI use cases.

11/29/2024

"I think humanization of the analytics is important,” says Beghou Partner and VP Digital Strategy, Analytics, Insights David Laros.

“That local knowledge and feedback—which doesn’t get into the model—could be humanized to help each sales and marketing team execute and drive more success.”

But how can you incorporate humanized analytics in your journey towards a more customer-centric model?

📊Start with the data.
– Acquire and organize a large amount of data assets.

👤Humanize your analytics.
– Add local knowledge alongside advanced analytics and ML/AI.

🚀Drive implementation from the top.
– Activate omnichannel insights and activities across every department.

🤝Build an omnichannel-ready sales team.
– Prepare your team to shift from behavior-based to analytics-derived insights supplemented with on-the-ground feedback.

It takes data and organizational alignment to create 360-degree interactions with customers that cut across in-person and digital channels.

🔗Learn more about humanizing analytics to turn insight into action with Beghou’s Omnichannel Blueprint webinar: https://hubs.ly/Q02ZS68J0

Hearing the buzz about omnichannel, but want more concrete steps for where the rubber meets the road? Learn how one midsize biotech company used the confluence of people, process and technology to implement a customer-centric launch that drove strong cross-functional collaboration, high HCP engage...

11/25/2024

In today’s complex pharma landscape, understanding each HCP’s position on the "adoption ladder" is crucial. As part of a broader omnichannel strategy, one biotech company used this approach to tailor outreach—from unaware to advocacy—securing over 50% of new patient starts within a year.

📝Read our article to learn how they bridged digital and field promotion for impactful launch results: https://hubs.ly/Q02Zk6zv0

11/22/2024

Looking for new ways to evaluate HCPs for increased precision and agility?

The 5 P’s framework is an alternative to traditional models that may be too rigid, narrow and static – helping teams capture real-time shifts in physician behavior, engagement patterns and influences:

1️⃣Prediction
- Identifies near-term opportunities
- Tracks real-time signals to reveal market shifts

2️⃣Potential
- Analyzes the historical patient potential with the HCPs
- Evaluates market and sales growth

3️⃣Professional Engagement
– Physicians’ presences in professional settings
– Participation in conferences, publications, clinical trials, etc.

4️⃣Promotion
- Measures HCP responses to promotions
- Tracks and analyzes campaign impact

5️⃣Participation
- Evaluates HCP participation in ecosystems
- Examines HCP involvement in referral networks

In the Omnichannel Blueprint Webinar, Beghou Partner Amish Dhanani discusses more ways to drive a successful launch with promotional orchestration, humanized recommendations, and coordinated engagement.

🔗 Watch the full webinar here: https://hubs.ly/Q02Z93Gz0

11/21/2024

How is an omnichannel support team different from traditional teams?

Typically, working towards customer centricity means having to manage multiple roles:

💸Sales
👩‍💼Marketing
📱Digital
📊Data and analytics and more

But this approach needs to be more cohesive. There are too many different functions and competing priorities at play, making it a challenge to coordinate teams around a central goal.

⭐Enter your omnichannel support team.

It brings all of these roles together, giving you a cohesive mix of data scientists, digital specialists, and sales and marketing experts who are fully aligned with and embedded in your commercial organization, helping you:

📌Identify local opportunities
🥾Recommend next steps
🚀Drive behavior change

With data and analytics as a foundation, an omnichannel support team always keeps the customer in the middle to deliver best-in-class customer experiences.

David Laros goes deeper on what an omnichannel support team can do for your organization in the Omnichannel Blueprint webinar. Watch it in full here: https://hubs.ly/Q02Z0lTH0

11/08/2024

A midsize biotech company faced big pharma competition when launching its first drug. To stand out against the competition, the biotech needed seamless 360-degree customer engagement to unify the digital and field sales efforts.

Read the case study linked below to learn how Beghou deployed an omnichannel program that helped the company improve customer engagement and secure more than 50% of new patient starts.

https://hubs.ly/Q02Xm0xL0