The Rise Group

The Rise Group Research and evaluation services firm; we specialize in turning information into actionable knowledge! This is where KES Research Group comes in.

Gathering critical knowledge on programming efficacy or service quality and analyzing it for key insights, or performing that needed research project: you know these are important, but the time can be hard to find and it often takes a back seat to managing day to day business operations. Led by Katrina Starnes, company founder, President and Principal Consultant, we work in partnership with client

s to establish feedback systems, evaluation programs or conduct fresh research that helps you fine-tine your organization's operations, strategies, and missions. Our passion is helping you get actionable knowledge and real insight, not just information.

📊 Quantitative vs. Qualitative Research: When should you use each?Both play a critical role in understanding your audien...
06/04/2026

📊 Quantitative vs. Qualitative Research: When should you use each?

Both play a critical role in understanding your audience, but they answer different questions.

🔢 Quantitative Research helps you measure the what—using surveys, polls, analytics, and statistics to identify trends, patterns, and percentages.

💬 Qualitative Research helps you understand the why—using interviews, focus groups, observations, and open-ended feedback to uncover motivations, perceptions, and emotions.

As shown in the infographic below, one focuses on numbers and scale, while the other focuses on depth and understanding. The strongest research strategies often combine both to create a complete picture of customer behavior and decision-making. 🚀

Which do you rely on most in your organization—quantitative, qualitative, or a mix of both?

that 9 in 10 organizations are embracing AI to gain a competitive edge—transforming the way businesses analyze data, i...
06/02/2026

that 9 in 10 organizations are embracing AI to gain a competitive edge—transforming the way businesses analyze data, improve , and make smarter decisions. The future isn’t coming… it’s already here. 🚀

🔗 Reference: https://www.nu.edu/blog/ai-statistics-trends/

Happy National Smile Day from our team 😊✨A simple smile can go a long way—it builds connections, lifts spirits, and remi...
05/31/2026

Happy National Smile Day from our team 😊✨

A simple smile can go a long way—it builds connections, lifts spirits, and reminds us of the human side behind everything we do. In business and in life, it’s often the smallest gestures that make the biggest impact.

Here’s to spreading a little more kindness, positivity, and smiles today and every day. 🧡

Our of the Day is to let AI do the heavy liftingData doesn’t have to slow you down. 🤖AI tools can simplify complex dat...
05/28/2026

Our of the Day is to let AI do the heavy lifting
Data doesn’t have to slow you down. 🤖

AI tools can simplify complex data processing—turning hours of manual work into insights in minutes. Whether it’s organizing internal data like employee surveys or uncovering external opportunities like SEO keywords, AI helps you move faster and make smarter, more informed decisions.

Some tools can even monitor competitor activity across websites, social media, and job postings—giving you valuable insights without the time-consuming research. 

Need help choosing the right tools, implementing best practices, or finding trusted partners? We’ve got you covered. Book a quick discovery call with our team:
🟠 https://risegroupinc.shortcm.li/consult

Wishing a warm and meaningful Eid al-Adha to all who celebrate. 🌙✨May this time bring moments of , , and connection wi...
05/26/2026

Wishing a warm and meaningful Eid al-Adha to all who celebrate. 🌙✨

May this time bring moments of , , and connection with those who matter most. Celebrating the values of , , and that bring us closer together.

Eid Mubarak! 🤍

05/25/2026

We pause to honor and remember the brave men and women who gave everything in service to others. 🇺🇸❤️

Their , , and unwavering commitment are the reason we are able to live, work, and build freely today. It’s a quiet reminder to lead with , , and in all that we do.

Gone, but never forgotten.

can write fast… but can it ask the right questions? 🤔✨Great surveys aren’t just about words—they’re about understandin...
05/22/2026

can write fast… but can it ask the right questions? 🤔✨

Great surveys aren’t just about words—they’re about understanding people, context, and nuance. That’s where human expertise still leads the conversation. 😉

Let AI handle the speed, and let humans handle the insight. 🤝📊

that around 77% of devices in use today already incorporate some form of .From the way we search and shop to how we w...
05/20/2026

that around 77% of devices in use today already incorporate some form of .

From the way we search and shop to how we work and communicate, AI is quietly shaping everyday experiences, often without us even realizing it. As adoption continues to grow, understanding and leveraging AI is becoming less of an option and more of a necessity for businesses and individuals alike.

Reference: https://www.nu.edu/blog/ai-statistics-trends/

Monday reminder ☀️💪“Sometimes the bravest and most important thing you can do is just show up.”If all you can do today i...
05/18/2026

Monday reminder ☀️💪

“Sometimes the bravest and most important thing you can do is just show up.”

If all you can do today is take the next small step, that’s still progress. Keep going. 🌱✨

🧡✨

05/15/2026

Family is more than connection—it’s where love is given freely, support is felt deeply, and you’re accepted exactly as you are. ❤️

On International Day of Families, we celebrate the many forms family can take—built through blood, marriage, adoption, or chosen through life’s journey. These are the people who stand by us through every season, lift us in our hardest moments, and remind us we’re never alone.

Here’s to the strength, resilience, and love that families bring into our lives. 🌍💫

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Evansville, IN
47725

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Tuesday 9am - 5pm
Wednesday 9am - 5pm
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