The Growth Coach Greater Portland

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The Growth Coach Greater Portland David Yassa, an award winning coach who works with business leaders, helping them achieve their goals The Growth Coach of Greater Portland is your business GPS.
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We help business owners, leaders, directors and business executives discover where their business is really at and rediscover where they want the business to be, then we walk that journey of growth through structured processes!

10/29/2026

Try this with your team: ask each person which part of the company’s vision is theirs. If the answers are fuzzy, the vision probably needs more structure.

One of the best ways to create an environment that drives success is to divide the vision into smaller chunks, assign those chunks to different people, give each person a goal, and attach KPIs that show whether they are on track.

Once everyone knows their piece, the vision becomes something the whole team can work on together.

10/22/2026

Setting KPIs comes down to three steps: set the goal, break it into pieces, and give each team member their piece.

For a goal of 100 new clients, that might mean asking your marketing team for 400 leads and asking your sales team to close 100 of them. If you also push the closure rate from 25 percent to 30 percent, you give yourself room to exceed the goal instead of just reaching it.

Once each team knows its number, you have set KPIs that everyone can work toward!

10/14/2026

KPIs for your marketing team:

Say your company wants to add 100 new clients this quarter, and you close about one out of every four leads. That means you need 400 leads to get there.

That number becomes the KPI for your marketing team. Instead of a generic “bring in more leads,” they have a specific target they can plan around and measure.

Start from the goal, work backward through your closure rate, and the target for each team gets a lot clearer.

10/08/2026

Say your company has 1,000 clients and wants 1,100 by the end of the quarter. It's a clear goal, but a goal the whole company shares is easy for everyone to assume someone else is handling.

The fix is to set KPIs by role for everyone who is client facing. Your marketing team's job is to make connections and bring leads in. Your sales team's job starts the moment those leads arrive: they run the sales process and turn leads into clients.

When each person knows their piece of the number, the goal stops being a slogan and becomes a plan.

10/01/2026

Let's make this advice the one that sticks with you:

Say your growth metric is number of clients, and you're at 1,000 right now. You want to double that in the next two to three years.

That number alone can be your vision. But here's what makes it actually work.

You share that vision with your team, not as an announcement, as a conversation between you and them. You get their feedback and their honest reaction. You get their buy in.

Only after that do you start setting the small goals, the quarterly and monthly targets that add up to 2,000 clients instead of 1,000.

A vision without buy in is just a number on a whiteboard. A vision with buy in is a plan your team is actually working toward.

09/24/2026

I get asked this constantly. What KPIs should a company set?

My honest answer every time: it depends!

Even something as simple as "growth" isn't one thing. Revenue growth? Profit growth? Growth in your team? Growth in the number of clients?

Each one points to a completely different set of KPIs. Get clear on what growth actually means for your business before you set the number that's supposed to measure it.

09/17/2026

There's always something that separates you from every competitor who looks just like you. Most business owners can't name it in one sentence.

Price isn't it: that gets matched. And "good service" isn't it either: everyone claims that. You can't think too generic!

What's your real strategic positioning? Save this and come back to it when you're ready to answer, or comment below if your company has one.

09/03/2026

A client once showed me a five year plan he was really proud of. I asked him one question about it: what are you doing in the next 90 days to get there?

He couldn't answer.

That's the real issue with five year visions. They sound ambitious, but they quietly let you off the hook. Nothing has to happen this month if the deadline is years away.

One year and three year visions are different. They're close enough that you actually have to move.

So skip the five year plan. Sit down, get honest, and decide exactly what you want your business to achieve in one year and in three. Doesn't matter the size of your business, this works the same either way.

The Growth Coach is here to help business owners and teams move from scattered to strategic. That transition can make wo...
09/02/2026

The Growth Coach is here to help business owners and teams move from scattered to strategic. That transition can make work feel more manageable and results feel more achievable.

When you have support, it becomes easier to stay focused, stay accountable, and keep moving in the right direction. Growth does not have to feel chaotic.

It can be intentional and supported!

08/27/2026

Once you know what your business does and how it brings in revenue, there's a decision most owners avoid making out loud. What revenue number are you actually going after? What's the real vision for this company?

Not a vague "we want to grow." An actual number, an actual picture of where the business is headed.

I see owners who can explain their product perfectly but freeze when asked where they want revenue to land next year, or what the company looks like in three years.

That number isn't about greed. It's about clarity. You can't build a plan toward a target you've never actually named.

Address

1915 NE Stucki Avenue, Suite 305
Hillsboro, OR
97006

Opening Hours

Monday 9am - 8pm
Tuesday 9am - 8pm
Wednesday 9am - 8pm
Thursday 9am - 8pm
Friday 9am - 8pm
Saturday 11am - 3pm

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+15033192752

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